Global Bed and Bath Linen Market: Regional Analysis; Key Segmentation and Scope; Industry Opportunities and Challenges; Market Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Value Chain Analysis; Industry Events and Developments; Competitive Landscape, 2024-2032

Bed and Bath Linen Industry Report by Regional Category Spend, Price Analysis, Key Demand and Price Indicators, and Best Buying Practices


The global Bed and Bath Linen market is projected to grow at a CAGR of around 5.1% in the forecast period of 2022-2027.

The global Bed and Bath Linen industry report give a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The main driver of the market is the growing popularity of the online retail sector. The Asia Pacific is the highest category spender by region, driving the demand for the Bed and Bath Linen industry.

Industry Definition and Segmentation

White products or apparel made of linen cloth are known as linen. Bath linen is linens used in the bathroom, including bath towels, hand towels, washcloths, and bathmats, whereas bed linen includes bed sheets, pillowcases, and duvet covers. The Bed and Bath Linen industry report comprise segments by Product (Bed Linen (Sheets, Pillowcases, Duvet Cover, Others), Bath Linen (Towel, Bathrobes, Others)), Distribution Channel (Speciality Stores, Supermarkets & Hypermarkets, Online, Others), End-Use (Residential, Commercial (Hospitality and Leisure, Hospital, Offices, Others)) and Region (North America, Europe, Asia Pacific, the Middle East, and Africa, and South America).

The Asia Pacific Regions are Driving the Growth of the Industry

The Asia Pacific holds a significant share in the industry and rapidly growing due to factors like Stable economic growth in developing Asian economies, a growing number of nuclear households, expanding retail networks and easy access to a variety of products, a growing base of the affluent middle-class people, and augmented demand for designer and luxury bed and bath linen. In addition, Lower labour costs in nations like China and India have contributed to a surge in Asia-Pacific exports.

The immediate increase is aiding the market in online retail sales, which have increased significantly owing to the widespread usage of the internet and the growing popularity of cellphones. The increasing popularity of organic and eco-friendly bed linen and bath linen items will benefit the business. The housing business, which promotes growth in consumer spending on home furnishings, technological advancements, and the accompanying availability of items in a broad range of fibre types, textures, fabrics, designs, and colours, drives the industry. Changing home décor trends, higher purchasing frequency, and shorter replacement cycles contribute to the expansion.

Best Procurement Practices

The global Bed and Bath Linen industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by central global Bed and Bath Linen regions, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

Bed linen encompasses a wide range of home textiles, including bed linen, bed throws, blankets, cushion covers, duvets, duvet coverings, mattresses, mattress covers, pillows, and many more items. It is the most significant part of the home textiles industry.

Wide Range of Product Variations, Further Augmenting the Procurement Bed and Bath Linen

The market is witnessing growth due to the growing housing market, which has boosted consumer expenditure on home furnishings, technological advancements, and the accompanying availability of items in a diverse range of fibre combinations, textures, fabrics, styles, and colours. Premium and designer beds and bath linens with a variety of practical features is increasing in popularity, driving market value rises. People are more inclined to spend money on items that provide more peaceful and rejuvenating sleep and bathing experiences. In this regard, the market is positioned to acquire more allergy-free bed linen textiles that can wick moisture, keeping the body cool and dry throughout the night. As a result of the following properties, the market is likely to witness growth.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Bed and Bath Linen Industry Report

  • Welspun India Ltd
  • Sunvim Group Co. Ltd
  • Luolai Home Textile Co., Ltd.
  • Bed Bath & Beyond Inc.,
  • American Textile Company

Market Landscape

Few big firms presently dominate the industry in terms of market share, and consumer income, on the other hand, drives demand. Large corporations compete by purchasing in bulk, offering various items, and employing strong merchandising and marketing strategies. Small businesses concentrate on a single market area and compete on the breadth of their product offerings and exceptional customer service.

Key Initiatives by Companies

  • 31st of May 2022 - Bed Bath & Beyond® launches EverhomeTM, a casually stylish collection of bedding, bath linens and accessories, décor, and outdoor furniture now available exclusively at Bed Bath & Beyond in-stores, on the app, and online. Everhome takes a modern approach to classic design, with a relaxed and beautiful coastal vibe. Everhome's collection of warm and inviting designs for everyday life offers long-lasting quality at affordable rates.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Bed and Bath Linen Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Bed and Bath Linen Historical Market (2017-2021) 
    8.3    Global Bed and Bath Linen Market Forecast (2022-2027)
    8.4    Global Bed and Bath Linen Market by Product
        8.4.1    Bed Linen
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
            8.4.1.4    Breakup by Type
                8.4.1.4.1    Sheets
                8.4.1.4.2    Pillowcases
                8.4.1.4.3    Duvet Cover
                8.4.1.4.4    Others
        8.4.2    Bath Linen
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
            8.4.2.4    Breakup by Type
                8.4.2.4.1    Towel
                8.4.2.4.2    Bathrobes
                8.4.2.4.3    Others
    8.5    Global Bed and Bath Linen Market by Distribution Channel
        8.5.1    Specialty Stores
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Supermarkets and Hypermarkets
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Online
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Others
    8.6    Global Bed and Bath Linen Market by End Use
        8.6.1    Residential
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Commercial
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
            8.6.2.4    Breakup by Type
                8.6.2.4.1    Hospitality and Leisure
                8.6.2.4.2    Hospital
                8.6.2.4.3    Offices
                8.6.2.4.4    Others
    8.7    Global Bed and Bath Linen Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Welspun India Ltd.
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Sunvim Group Co., Ltd
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Luolai Home Textile Co., Ltd.
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Bed Bath and Beyond Inc.
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    William Sonoma, Inc.
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    American Textile Company
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Springs Global
            12.2.7.1    Company Overview
            12.2.7.2    Product Portfolio
            12.2.7.3    Demographic Reach and Achievements
            12.2.7.4    Certifications
        12.2.8    Others
13    Industry Events and Developments

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Key Questions Answered in the Report

The global Bed and Bath Linen market size were valued at USD 78.0 billion in 2021.

In the forecast period of 2022-2027, the market is projected to grow at a CAGR of 5.1%.

The significant demand for the products from the housing sector is one of the essential drivers of the Bed and Bath Linen market growth.

Welspun India Ltd, Sunvim Group Co. Ltd, Luolai Home Textile Co., Ltd., Bed Bath & Beyond Inc., and American Textile Company are some of the important players in the market.

The Bed and Bath Linen industry's Asia Pacific region holds a significant market share.

Analyst Review

The global Bed and Bath Linen market attained a value of USD 78.0 billion in 2021, driven by the rapid increase in online retail sales, which have increased significantly owing to the widespread usage of the internet and the growing popularity of cellphones. Other factors contributing to the market's expansion are Changing home décor trends, higher purchasing frequency, and shorter replacement cycles. Aided by the growing housing market, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 5.1%. The market is projected to reach USD 96.06 billion by 2027. The leading players in the industry are Welspun India Ltd and Sunvim Group Co. Ltd, Luolai Home Textile Co., Ltd., Bed Bath & Beyond Inc., American Textile Company.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses a combination of cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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