Customer Digital Marketing Services Industry Report by Regional Category Spend, Price Analysis, Key Demand, Price Indicators, and Best Buying Practices

The global digital marketing services market reached a value of about USD 350.75 billion in 2021. The industry is projected to grow at a CAGR of around 17.6% in the forecast period of 2022-2027 to reach a value of USD 949.03 billion by 2027.

The digital marketing services industry report comprehensively analyses the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. Although the market is driven by the effective participation of key electronics manufacturers, the increasing financial power of the consumers and a widespread preference for innovative technologies support higher approval of linked devices. The key demand indicator in the industry report is the highest category spender by region — North America.

Industry Definition and Segmentation

Digital marketing services are also known as online marketing services, offers advertising or campaign for commodities, brands, and services with the help of mainly through the internet along with mobile phones, advertising displays, and other types of digital communication. Not only just the internet-based platforms but the services can also be provided through text and multimedia messages as a marketing channel. The global digital marketing services industry report comprises segments based on service type (content marketing, social media marketing, mobile marketing, email marketing, influencer marketing, and search engine marketing), end-user (individual, enterprise, and others), and regions (North America, Europe, Latin America, the Asia Pacific, and the Middle East and Africa).

North America Region is Driving the Growth of the Industry

North America is the most prominent region in the market and is predicted to continue dictating the industry in the upcoming years. It is anticipated that the region will contribute around 38% to 42% to the total digital marketing expenditure in the forecast period. The existence of prominent players and brands in the North American region is propelled by the huge focus audience in the region to sell and publicise their content, products, and services online which is further driving the expansion of the digital marketing services market. In addition, the growing number of end-users for online shopping in North America is likely to offer broader opportunities for promoters to advertise their products online, thus, boosting the regional market development.

Extensive service outsourcing as per the digital marketing services industry research is the most popular marketing procurement approach and is the major guiding force in the industry since the global organisations can combine their needs. Additionally, heightened utilisation of Real-Time Bidding (RTB) for online presentation of ad slots and rising consumption of superior media and video advertisements are expected to propel the digital advertising market. The digital out-of-home (OOH) media is constrained to advanced countries in the estimated period, for instance, the advent of digital televisions in gas stations where maximum consumers watch televisions while they wait for their vehicles to get refuelled.

Nevertheless, data security and privacy protection issues are likely to constrain the development of the market. Critical problems that are encompassing cloud-based digital marketing services software are malware injections, insecure Application Programming Interface (APIs) usage, phishing attacks, and social engineering attacks.

Best Procurement Practices

The global digital marketing services industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by digital marketing services providing and utilising regions across the globe, such as contract terms, engagement models, and buyer and supplier negotiation levers, among others.

Category Management Studies

There are several services such as strategic planning, email creatives, and optimisation suggestions designed and offered by digital marketing services entities across all divisions including mobile, social media, and websites. Few companies built their private technology, however, there are many that depend on automation companies with vast experience in that field. Digital marketing methods that are progressively becoming famous are search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, data-driven marketing, e-commerce marketing, , e-mail direct marketing, e-books, social media marketing, social media optimisation, and optical disks and games.

Increasing Fondness Among People for Mobile Devices to Gather Information to Further Drive the Market

The rising inclination amongst individuals for cell phones or mobile devices to acquire information whenever and wherever they want and the consequent shift from using desktop personal computers to smartphones are credited to the expansion of the market. Furthermore, the rise of smartphones has sparked the utilisation of digital media and is encouraging marketers to promote more online advertisements on social media and other digital forums for bigger coverage and extended visibility.

Advertisement agencies are gradually following digital marketing networks and delivering publishers with improved promotion abilities.

The major zones in the industry are North America, Europe, Latin America, the Asia Pacific, and the Middle East and Africa.

Key Industry Players Mentioned in the Digital Marketing Services Industry Report

• iProspect
• Havas SA
• Publicis Sapient
• Isobar
• RAPP

Market Landscape

The customer relationship management (CRM) software segment of digital marketing services held the biggest profit share of more than 20% in 2021. The rising usage of CRM software by organisations to proficiently communicate with their clients and customers is projected to aid the growth of the market. The increasing acceptance of social media has specifically altered the channels companies choose to develop and reinforce affiliations with customers.

Key Initiatives by Companies

• In October 2020, Havas Media alongside Havas Life Sorento came together to accomplish digital responsibilities like social media, SEO, ORM, content, and website duties of Piramal Enterprises’ consumer commodities segment, which comprised 22 brands across sections including skincare, analgesics, vitamins and nutrition, antacids, gastro-intestinal, and baby-care.
• In August 2020, there was an acquisition of one of the key digital presentations and direct-to-consumer marketing agencies MuteSix by Dentsu Aegis Network which will combine with iProspect, a branch of Dentsu Aegis Network.