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Global Fluff Pulp Industry Report: Country Overview; Recent Events; Value Chain Analysis; Production Process; Indicator Analysis; Market Dynamics: Drivers & Constraints, Innovations & Trends, SWOT Analysis, Porter’s Five Forces; Industry Best Practices: Sourcing Strategy, Procurement Model, Contract Structure, Key Factors Influencing the Quotation; Key Supplier Analysis, 2022-2027

Fluff Pulp Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global Fluff Pulp market produced a volume of about 6 MMT in 2021. The industry is projected to grow at a CAGR of around 1.6% in the forecast period of 2022-2027 to produce a volume of about 6.6 MMT by 2027.

The global Fluff Pulp industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The increasing demand for feminine hygiene products drives the need for the product. The Asia Pacific is the highest category spender by region, driving the demand for the Fluff Pulp industry.

Industry Definition and Segmentation

Fluff pulp or comminution pulp is a chemical pulp created from softwoods with long fibres. The properties of the commodity are Bulk and water absorbency; as a result, it is used in personal care items such as diapers, feminine hygiene products, and air-laid absorbent towelling. The Fluff Pulp industry report comprises segments by application (Adult Incontinence, Baby Diapers, Feminine and Airlaid) and region (North America, Europe, Asia Pacific, the Middle East, and Africa, and Latin America).

The Asia Pacific Region is Driving the Growth of the Industry

The Asia Pacific holds the largest share in the industry due to a significant rise in the number of young girls who have monthly menstrual cycles. Furthermore, middle-income groups' increased disposable income resulted in increased demand for fluff pulp in sanitary napkins and diapers. Also, the region accounts for a substantial market share due to the abundance of wood pulp in numerous nations in the area.

The industry is being propelled by the extensive application of the product in a wide range of personal care products. They find application in infant diapers, adult diapers, and feminine hygiene products, driving the industry demand. The growing awareness of sanitary napkins and other feminine hygiene products is augmenting the industry. In addition, the rising rate of geriatric population suffering from incontinence and utilising adult incontinence and associated goods are furthering the market demand. Other factors such as people's income levels, an increase in the number of working women, and growing awareness regarding hygiene are further bolstering the market's development.

Best Procurement Practices

The global Fluff Pulp industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Fluff Pulp regions across the globe, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

Most fluff pulps are completely bleached chemical softwood pulps, with kraft pulp accounting for the remainder of the product. Typically, the fluffy pulp is manufactured in rolls on a drying machine. The drying/sheeting process aims to provide a consistent sheet for the converting operation (paper density, moisture, and strength. The pulp might be treated with debonders before drying to make defibration easier.

Properties of the Product are Further Driving the Procurement of Fluff Pulp

The industry is witnessing growth due to the growing availability of products in various grades. The increasing number of applications in industrial and consumer markets, and the growing demand for pulp due to its properties like tensile strength, uniform disintegration, high quality, and tear resistance, are all driving up demand for the pulp. Furthermore, Consumers who are susceptible to rashes seek personal hygiene products with better softness, reduced bulkiness, and advanced fluid management, all of which fluff pulp may boost sales in the sector. Also, Government measures to promote feminine hygiene products among females are likely to impact the market positively.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Fluff Pulp Industry Report

  • The International Paper Company
  • Domtar Corporation
  • Koch Industries, Inc.
  • Resolute Forest Products, Inc.
  • WestRock Company
  • Metsa Group

Market Landscape

The fluff pulp industry is fragmented, and providers are competing with various organic and inorganic growth tactics. The key players should concentrate more on the fast-growing sectors' growth potential while retaining their positions in the slow-growing segments.

Key Initiatives by Companies

  • Stora Enso declared in January 2022 that it would invest nearly USD 48 million in new technologies and reconfigure its fluff pulp production plant in Skutskär, Sweden. This was done to save money and minimise the carbon footprint.
  • Domtar and Stora Enso's capacity additions will increase their market share to 13% and 4%, respectively, from their present levels of 11% and 4%. This will also elevate Stora Enso to the top of the market share rankings.

1.    Executive Summary
2.    Fluff Pulp Market Snapshot

    2.1.    Fluff Pulp Market Outlook
    2.2.    Fluff Pulp Industry Analysis by Application
        2.2.1.    Adult Incontinence
        2.2.2.    Baby Diapers
        2.2.3.    Feminine Care
        2.2.4.    Airlaid
    2.3.    Region Overview
        2.3.1.    North America
        2.3.2.    Asia Pacific
        2.3.3.    Latin America
        2.3.4.    Europe
        2.3.5.    Middle East & Africa
3.    Impact of Recent Events 
4.    Fluff Pulp Value Chain Analysis
5.    Fluff Pulp Production Process
6.    Trade Analysis 
7.    Major Risk Factors in Sourcing
8.    Fluff Pulp Cost Structure
9.    Fluff Pulp Price Analysis 
10.    Key Demand Indicator Analysis
11.    Key Price Indicator Analysis
12.    Fluff Pulp Market Dynamics

    12.1.    Drivers & Constraints
    12.2.    Industry Events 
    12.3.    Innovations & Trends
    12.4.    Swot Analysis
    12.5.    Porter’s Five Forces
        12.5.1.    Buyer Power
        12.5.2.    Supplier Power
        12.5.3.    Threat of New Entrants
        12.5.4.    Threat of Substitutes
        12.5.5.    Industry Rivalry
13.    Industry Best Practices
    13.1.    Sourcing Strategy
    13.2.    Procurement Model
    13.3.    Contract Structure
    13.4.    Negotiation Levers
    13.5.    Pricing Model
    13.6.    Key Factors Influencing the Quotation 
14.    Key Supplier Analysis
    14.1.    The International Paper Company
    14.2.    Domtar Corporation
    14.3.    Koch Industries, Inc.
    14.4.    Resolute Forest Products Inc
    14.5.    WestRock Company
    14.6.    Metsa Group

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Key Questions Answered in the Report

The global Fluff Pulp market produced a volume of about 6 MMT in 2021.

As per the application provided, the Adult Incontinence segment is anticipated to lead the market between the period 2022 – 2027.

The significant demand for personal care products like sanitary pads, diapers, etc., is one of the essential drivers of the Fluff Pulp market growth.

The International Paper Company, Domtar Corporation, Koch Industries, Inc., Resolute Forest Products, Inc., WestRock Company, and Metsa Group are some of the prominent players in the market.

The Asia Pacific region of the Fluff Pulp industry holds a significant share in the market.

Analyst Review

The global Fluff Pulp market produced a volume of about 6 MMT in 2021, driven by the extensive application in a wide range of personal care products. Aided by the factors like growing availability of the product in various grades, the growing number of applications in industrial and consumer markets, and the growing demand for the pulp due to its tensile strength, uniform disintegration, high quality, and tear resistance, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 1.6%. The market is projected to produce a volume of about 6.6 MMT by 2027. Some of the leading players in the industry are The International Paper Company, Domtar Corporation, Koch Industries, Inc., Resolute Forest Products, Inc., WestRock Company, and Metsa Group.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses a combination of cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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