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India Horticulture Industry Report: Regional Overview; Recent Developments; Consumables Overview; Market Analysis: Industry Trends, Drivers and Constraints, Price Analysis, Pricing Analysis- Spend by Category, Supply Chain Analysis, Porter’s Five Forces Analysis; Key Performance Indicators; Supplier Analysis: Service Capabilities, Geographical Presence, Supplier Profiles; Startup Profiles, New Technologies, 2022-2027

India Horticulture Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The India Horticulture market reached a value of about 331 MMT in 2021. The industry is projected to grow at a CAGR of around 3.5% in the forecast period of 2022-2027 to reach a value of about 393 MMT by 2027.

The India Horticulture industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The growing population paired with increasing food demand is primarily driving the market growth. Uttar Pradesh is the highest category spender by region that is driving the demand for the Indian horticulture industry.

Industry Definition and Segmentation

Horticulture is the practice of agriculture that deals with highly produced plants that humans directly use for food, medicine, and aesthetic purposes. It is the cultivation, production, and sale of vegetables, fruits, flowers, herbs, ornamental, and exotic plants. The India Horticulture industry report comprises segments by crop type (Fruits, Plantation Crops, Vegetables, Spices, Aromatics, and Medicinal, Honey) and region (Uttar Pradesh, Madhya Pradesh, Andhra Pradesh, West Bengal, Maharashtra).

Uttar Pradesh Region is Driving the Growth of the Industry

Uttar Pradesh is the leading region in the country as the region's diversified environment is ideal for growing a wide range of horticulture crops. It is the state with the highest total horticulture crop production. These crops are the primary source of higher income, employment, and nutrition per unit area for more than 92 percent of small-scale farmers.

The industry is driven by the rapid expansion of population and food consumption. As the population grows, so does the demand for food, prompting the adoption of numerous technological developments to increase food production and meet the demand. As a result, market growth is likely to boost. Furthermore, the factors such as Rapid urbanisation, combined with expanding infrastructure, have resulted in India's arable land diminishing. This, combined with the rising need for food, is one of the primary reasons for furthering the market's growth. Also, the increasing health awareness among consumers prompts the use of organic compounds in farming. Organic products are regarded as safer than conventional items because they are cultivated without chemical pesticides and are better for the environment. As a result, organic farming is gaining traction among farmers across the country, providing growth opportunities.

However, the High fixed and maintenance costs in greenhouse agriculture are likely to hinder the industry's expansion.

Best Procurement Practices

The India Horticulture industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major India Horticulture regions across the globe, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

There are various classifications of the Horticulture practice. Pomology is known as plant, harvesting, storage, processing, and marketing of fruit and nut crops. Producing and marketing vegetables is known as olericulture. Individual trees, shrubs, and other perennial woody plants are studied, selected, and cared for in the segment of arboriculture. Floriculture is the production, use, and marketing of floral crops. Ornamental Horticulture refers to floral crops' show, service, and marketing. Landscape horticulture is the production and sale of plants used to enhance the beauty of the outdoors.

Growing Initiatives by the Government, Further Driving the India Horticulture Market

The market is propelling due to increased agreements between corporations and farmers regarding the supply and production of agricultural products. Government intervention has increased horticulture entrepreneurship. In India, the government significantly subsidises the development of new greenhouses. Greenhouse horticulture offers entrepreneurs profitable options to increase production per square metre while increasing profits. Furthermore, the Indian government is launching several measures aimed at tripling farmers’ income by 2022. As a result of government intervention, increased horticulture entrepreneurship is expected to boost market growth.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the India Horticulture Industry Report

  • UDS Business Services
  • Grotech Landscapes Developers Pvt. Ltd.
  • SLV Facility Management
  • Scenic Developers Pvt. Ltd

Market Landscape

The top key players in the sector control roughly 40-55 percent of the market. To gain a competitive advantage in the industry, these market players collaborate, launch products, merge and acquire companies, and expand.

Key Initiatives by Companies

  • Corteva Inc. struck a deal with Chicago in September 2021 to develop and global distribution of bio fungicide solutions to protect vegetables, potatoes, vines, and pome & stone fruits.

1.    Executive Summary
    1.1.    India Horticulture Market Snapshot
    1.2.    India Horticulture Market Analysis By Crop Type
        1.2.1.    Fruits
        1.2.2.    Vegetables
        1.2.3.    Plantation Crops
        1.2.4.    Spices
        1.2.5.    Aromatics and Medicinal
        1.2.6.    Honey
    1.3.    PSU Vs Private Refineries
    1.4.    Recent Developments
    1.5.    Horticulture Consumables Overview
    1.6.    Regional Overview
        1.6.1.    Uttar Pradesh
        1.6.2.    Madhya Pradesh
        1.6.3.    Maharashtra
        1.6.4.    West Bengal
2.    India Horticulture Market Analysis
    2.1.    Industry Trends
    2.2.    Drivers and Constraints
    2.3.    Price Analysis
    2.4.    Pricing Analysis- Spend by Category 
    2.5.    Supply Chain Analysis
    2.6.    Porter’s Five Forces Analysis
3.    Procurement Best Practices
    3.1.    Procurement Model
    3.2.    Pricing Analysis
    3.3.    Supplier Pre-Qualification Criteria
    3.4.    Negotiation Levers
    3.5.    Contract Structure
    3.6.    Purchase Criteria
    3.7.    Risk Management 
    3.8.    Safety Parameters 
4.    Metrices of Success
    4.1.    Service Level Agreements
    4.2.    Key Performance Indicators
5.    Supplier Analysis
    5.1.    Service Capabilities
    5.2.    Geographical Presence
    5.3.    Supplier Profiles
        5.3.1.    UDS Business Services 
        5.3.2.    Grotech Landscapes Developers Pvt. Ltd.
        5.3.3.    SLV Facility Management
        5.3.4.    Scenic Developers Pvt. Ltd
    5.4.    Startup Profiles
    5.5.    New Technologies

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Key Questions Answered in the Report

The India Horticulture market size was valued at 331 MMT in 2021.

As per the crop type provided, the fruits segment is anticipated to lead the market between 2022 and 2027.

The significant demand for organic products is one of the essential drivers of the Indian Horticulture market growth.

UDS Business Services, Grotech Landscapes Developers Pvt. Ltd., SLV Facility Management, and Scenic Developers Pvt. Ltd. are some of the leading players in the market.

The Uttar Pradesh region of the Indian Horticulture industry holds a significant share in the market.

Analyst Review

The India Horticulture market attained a value of 331 MMT in 2021, driven by the rapid expansion of population and food consumption. As the population grows, so does the demand for food, prompting the adoption of numerous technological developments to increase food production and meet the demand. As a result, market growth is likely to boost. Aided by the growing government initiatives paired with increased horticulture entrepreneurship, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 3.5%. The market is projected to reach 393 MMT by 2027. Some of the leading players in the industry are UDS Business Services, Grotech Landscapes Developers Pvt. Ltd., SLV Facility Management, and Scenic Developers Pvt. Ltd.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses a combination of cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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