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Global Personal Computing Industry Report: Country Overview; Value Chain Analysis; Production Process; Trade Analysis; Cost Structure; Market Dynamics: Drivers & Constraints, Industry Events, Innovations & Trends, SWOT Analysis; Market Analysis; Industry Best Practices: Sourcing Strategy, Procurement Model, Negotiation Levers, Key Factors Influencing the Quotation; Key Supplier Analysis, 2022-2027

Personal Computing Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global Personal Computing market reached a volume of about 1917 million units in 2021. The industry is projected to grow at a CAGR of around 9% in the forecast period of 2022-2027 to reach a volume of about 3215 million units by 2027.

The global Personal Computing industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The industry is developing due to the technological advances in the sector. In the industry report, the key demand indicator is the highest category spender by region—Canada.

Industry Definition and Segmentation

Personal computing refers to using a computer for personal reasons at a workstation for data input and output. Personal computers (PCs) are desktop and laptop computers used for various tasks, including gaming, movies, entertainment, communication, sketching, and work. Many people use it for enjoyment, while businesses and industries utilise it for formal and work-related objectives. The Personal Computing industry report comprises segments by end-use (PCs, tablets, smartphones) and region (North America, Europe, Asia Pacific, the Middle East, Africa, and South America).

The North American (Canada) Region is Driving the Growth of the Personal Computing Industry

Canada holds the largest share in the market, making the North American region a significant market in the industry. This is primarily because of the broad market environment and substantial competitiveness resulting from large-scale needs.

The market is being driven by the disposable incomes in the consumer sector and corporate budgets and expenditures. The increased demand for mobile apps among consumers due to enhanced internet access is likely to boost the tablet industry, providing profitable chances for the sector. Employees have a high degree of mobility, which allows them to access several mobile-first business apps when away from their workstation; enterprise mobility and real-time access to on-the-go work are required (regardless of physical location) are furthering the industry growth. Mobile devices have evolved into indispensable business tools, leading to increased demand. All the following factors contribute to the market's expansion.

Best Procurement Practices

The global Personal Computing industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Personal Computing regions, such as engagement models, contract terms, and buyer and supplier negotiation levers.

Category Management Studies

The bulk of computers is separated into two types: desktop computers and laptop computers. Since their inception, desktop computers have had a significant market share for various uses ranging from home to business. Tablets are likely to drive the industry because of their appealing appearance, mobility, and flexible screen. Miniaturisation, greater battery life, and gesture recognition are also expected to drive market expansion. High-performance speed and simplicity of use are two aspects that are predicted to boost the market. A tablet's flat shape makes it easier to deliver presentations and operate on any surface, which is expected to boost market growth further. Smartphones are included in the scope because they have powerful hardware capabilities, sophisticated mobile operating systems, broader software applications, internet, multimedia features (music, movies, and games), and essential phone services like voice calls and text messaging.

Advancements in the Products, Further Driving the Procurement of Personal Computing

The industry is witnessing growth due to the various advances in technology. Custom apps are becoming more popular in vertical market businesses. App developers use Android OS to create gaming/entertainment apps, social networking apps, mobile utility apps, and lifestyle apps, among other things, driving the industry's growth. The addition of more CPU cores to tablets and a more profound commitment to cloud computing and convenience will further integrate the tablet into the workplace. Adoption is driven by dynamic tablets and 2-in-1 marketplaces with software and services. Consumers and businesses demand detachable PCs that enable touch technologies and styluses to replace their older PCs. The desire for high-speed data connectivity for integrated IoT (Internet of Things) applications like energy management and smart home devices is expected to drive 5G smartphone adoption.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Personal Computing Industry Report

  • Lenovo Group Limited
  • The Hewlett Packard Enterprise Company
  • Dell Technologies
  • Apple Inc.
  • Samsung Electronics Co., Ltd.

Market Landscape

The industry is fiercely competitive, with established manufacturers dominating. Most of these companies continue to release new models with minor technological upgrades. With a robust global presence and reseller alliances, Lenovo, HP, and Dell are the market leaders in the total IT category. These firms excel at PCs, mobile devices, servers and storage, and enterprise software.

Key Initiatives by Companies

  • In July 2021, Samsung India released the Galaxy A22 5G, a new smartphone. It supports 11 bands for a 5G experience and two-year OS updates. It is integrated with a 6.6-inch FHD+ display with a 90Hz refresh rate, a flexible 48-megapixel triple camera, a 5000mAh battery, and other cutting-edge features.
  • June 2021 - Lenovo Group unveiled the Lenovo Legion Phone Duel 2, a second-generation 5G gaming powerhouse with Twin Turbo-Fan cooling and easy Octa-Trigger controls. Gamers may use the Octa-Trigger functionality to bind additional weapons and equipment.

1.    Executive Summary
2.    Personal Computing Industry Snapshot

    2.1.    Personal Computing Market Outlook
    2.2.    Personal Computing Category Analysis By End-Use
        2.2.1.    PCs
        2.2.2.    Tablet
        2.2.3.    Smartphone
    2.3.    Regional Overview
        2.3.1.    North America
        2.3.2.    Europe
        2.3.3.    Asia Pacific 
        2.3.4.    Latin America
        2.3.5.    Middle East & Africa
3.    Impact of Recent Events 
4.    Personal Computing Value Chain Analysis 
5.    Personal Computing Production Process
6.    Trade Analysis 
7.    Major Risk Factors in Sourcing
8.    Personal Computing Cost Structure
9.    Personal Computing Price Analysis 
10.    Key Demand Indicator Analysis
11.    Key Price Indicator Analysis
12.    Personal Computing Market Dynamics

    12.1.    Drivers & Constraints
    12.2.    Industry Events 
    12.3.    Innovations & Trends
    12.4.    SWOT Analysis
    12.5.    Porter’s Five Forces
        12.5.1.    Buyer Power
        12.5.2.    Supplier Power
        12.5.3.    Threat of New entrants
        12.5.4.    Threat of Substitutes
        12.5.5.    Industry Rivalry
13.    Industry Best Practices
    13.1.    Sourcing Strategy
    13.2.    Procurement Model
    13.3.    Contract Structure
    13.4.    Negotiation Levers
    13.5.    Pricing Model
    13.6.    Key Factors Influencing the Quotation 
14.    Key Supplier Analysis
    14.1.    Lenovo Group Limited
    14.2.    The Hewlett Packard Enterprise Company
    14.3.    Dell Technologies
    14.4.    Apple Inc.
    14.5.    Samsung Electronics Co., Ltd.

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Key Questions Answered in the Report

The global Personal Computing market size was valued at 1917 million units in 2021.

As per the product type provided, the smartphone segment is anticipated to lead the market between 2022 and 2027.

The significant demand for the devices for personal and work-related tasks is one of the essential drivers of the Personal Computing market growth.

Lenovo International Limited, HP Enterprise, Dell Technologies, Apple Inc., and Samsung Electronics Co., Ltd. are some of the prominent players in the market.

The Canadian region of the Personal Computing industry holds a significant share in the market.

Analyst Review

The global Personal Computing market attained a volume of million units in 2021, driven by the rising disposable incomes in the consumer sector and corporate budgets and expenditures. Aided by the growing technological advancements, like the addition of more CPU cores to tablets, and a more profound commitment to cloud computing, the adoption of dynamic tablets, and 2-in-1 with software and services IoT (Internet of Things) applications, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 9%. The market is projected to reach a volume of about 3215 million units by 2027. Some of the leading players in the industry are Lenovo International Limited, HP Enterprise, Dell Technologies, Apple Inc., and Samsung Electronics Co., Ltd.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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