Point-of-Sale Materials Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices

The global Point-of-Sale Materials market reached a value of about USD 32.03 billion in 2021. The industry is projected to grow at a CAGR of around 11.2% in the forecast period of 2022-2027 to reach a value of about USD 64.27 billion by 2027.

The global Point-of-Sale Materials industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The market is being driven by the FMCG, food and beverage, and retail industries, all of which make substantial contributions to the industry's growth. In the industry report, the key demand indicator is the highest category spender by region—North America.

Industry Definition and Segmentation

Point-of-Sale Materials or POS are promotional items used to enlighten customers about products at the point of sale. POSMs come in various shapes and sizes, and firms utilise them in a variety of ways for their marketing efforts. Flyers, pamphlets, posters, and signs used within/at retail lottery outlets to identify the items and games available for sale and give general information are among them. The Point-of-Sale Materials industry report comprises regions (North America, Europe, Asia Pacific, the Middle East, Africa, and South America).

North America Region is Driving the Growth of the Industry

The North American region holds the largest share in the market due to the significant presence of global and local companies in the area. The region's increased usage of point-of-purchase (PoP) management software will help the industry develop even more. The increased demand from the consumer-packaged-goods (CPG) sectors also supports the industry. The region has a high level of participation of global and local firms and increased acceptance of point-of-purchase (PoP) management technologies which will aid the industry's expansion.

The industry is being driven by the FMCG, food and beverage, and retail sectors, all of which contribute considerably to the industry's growth. The industry's dominant position in the in-store promotions sector is propelling the market. To capture a more significant part of buyers' trade marketing expenditure, industry suppliers are focused on expanding their regional presence and widening the scope of their services. The worldwide point-of-sale (POS) industry is growing as demand for near-field communication-ready devices grows. The sector's growth will be aided by the spread of hypermarkets, supermarkets, and convenience stores in tier-2 and tier-3 cities, especially in developing nations. The importance of on-shelf and PDQ displays as a potent tool to generate walk-ins has increased due to the expanding usage of these displays to secure client attention. FBT, FMCG, and retail are the leading three businesses contributing to the POSM market, while the pharmaceutical business contributes the least. The firms' present efforts to aggressively promote and advertise seasonal or newly launched items in retail outlets mainly support the predicted expansion of point-of-sale market share.

However, the rise in popularity of the e-commerce sector is likely to act as a market restraint.

Best Procurement Practices

The global Point-of-Sale Materials industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Point-of-Sale Materials regions, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

There are various types of Point-of-Sale Materials:

• The advertising business is well-known for its posters. They are affixed to flat surfaces such as walls, display shelves, etc.
• Danglers are suspended from the ceiling or the roof. These are appealing and have the advantage of being in a prominent location that is difficult to overlook. It might be a three-dimensional model marketing any product, or it could be an essential thick paper cut out with SALE or spectacular discounts.
• In promotional efforts, standees are utilised to attract customers and make them aware of the product. Pop-up boxboards are self-standing displays commonly found in grocery shops and pharmacies. Rollup standees, cut-out standees, canvas standees, floor standees, LED standees, and more standees are available.
• Buntings are a type of POS material that is usually hung on the store’s doors and windows. They’re made up of little ribbons, stickers, or even flags that are sewn together at equal spacing. These include words and visuals that convey a subtle but promotional message and the company emblem.
• Stickers, wobblers, LED window displays, levitating units, acrylic highlighter displays, and other materials are used as a point of purchase advertising. These, like the others, express the brand’s message and increase product sales. These items are intended to catch customers’ attention and entice them to make an impulse buy. These materials may be found in stores and serve as excellent advertising agents in POP and POS displays.

Growing Use of Newer Product Innovations, Further Driving the Procurement of Point-of-Sale Materials

The growing usage of modern technical gadgets is one of the primary reasons driving the global point-of-sale display market. Suppliers are rapidly investing in technology to provide better capabilities, helping the point-of-sale materials (PoSM) business develop even faster. Interactive display technology is one such breakthrough, which has evolved into more personalised and interactive displays. Many users have adopted 3D technology to provide services such as virtual fitting rooms, and it has grown increasingly popular. The ability to tag content and specific media players allow for customising digital point-of-sale materials, allowing consumers to select where and when they want the desired content to show. The growing need for near-field communication (NFC)-ready devices is helping to drive the global POS industry forward. Online POP Management Software, print on demand, E-catalogue solutions, digital reporting systems, and adoption of digital POP displays are all key trends in the POS market. At the point-of-sale, several techniques have been used to improve basket size and bill value, such as interactive projection screens onto display tables, self-service kiosks, and advertising on 2D and 3D displays. Several suppliers have been spotted shifting from semi-automated procurement systems to cloud-based platforms to increase the speed and efficiency of their operations, owing to the requirement for real-time tracking and cost-cutting initiatives being introduced across businesses. Outsourcing the upkeep of this equipment also results in significant cost reductions.

The regional markets for the industry can be divided into Europe, North America, South America, the Asia Pacific, and the Middle East and Africa.

Key Industry Players Mentioned in the Point-of-Sale Materials Industry Report

• HH Global Limited
• InnerWorkings Inc.
• Adare International Limited (Owned by HH Global Ltd)
• RTC Industries
• IDX Corporation

Market Landscape

Due to the brand owners’ continued efforts to aggressively promote and advertise newly introduced or seasonal items at retail stores, the market is augmenting. Several FMCG firms, for example, use point-of-sale displays in supermarkets, hypermarkets, and department stores to improve and boost product visibility. Furthermore, the expansion of the point-of-sale display industry is fueled by increased discretionary money among the urban population and a rise in expenditure on packaged food goods. As mature buyers consolidate sourcing, suppliers expand their geographic footprint and broaden their service offering to provide a broader variety of services to capture a more significant part of buyers’ trade marketing budget. To attract substantial buyers, global POSM providers expand their geographic and service capabilities and focus on new introductions.

Key Initiatives by Companies

• Shopify announced the availability of a rebuilt and revamped Shopify POS to merchants worldwide in May 2020. By integrating in-person and online sales in one location, the all-new Shopify POS unleashes the power of omnichannel for companies. Shopify POS is now able to assist merchants in being agile and resilient in the face of today’s problems and the ever-changing retail landscape ahead.