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Global Software Asset Management Industry Report: Country Overview; Recent Events; Value Chain Analysis; Trade Analysis; Cost Structure; Market Dynamics: Drivers & Constraints, Industry Events, Innovations & Trends, SWOT Analysis; Market Analysis; Industry Best Practices: Sourcing Strategy, Procurement Model, Negotiation Levers, Pricing Model, Key Factors Influencing the Quotation; Key Supplier Analysis, 2022-2027

Software Asset Management Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global Software Asset Management market reached a value of about USD 5.4 billion in 2021. The industry is projected to grow at a CAGR of around 14.5% in the forecast period of 2022-2027 to reach a value of about USD 12.1 billion by 2027.

The global Software Asset Management industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The market is being driven by the growing demand for software asset management due to the organisation's growing number of audits, the complexity of licencing systems, high licence expenditures, and excessive compliance. In the industry report, the key demand indicator is the highest category spender by region—North America.

Industry Definition and Segmentation

Software asset management (SAM) is a business process that involves coordinating and optimising the procurement, implementation, maintenance, use, and a method for deciding on software purchase and disposal. It comprises tactics for identifying and removing unwanted or seldom used software, consolidating software licences, and transitioning to new licencing models. The Software Asset Management industry report comprises segments by application (government, IT, retail, healthcare, and other {banks, manufacturing, construction, etc.}) and region (North America, Europe, Asia Pacific, the Middle East, and Africa, and South America).

The North American Region is Driving the Growth of the Industry

North America holds the largest share in the market as there is a high need to reduce software licence costs and manage audits to fulfil compliance standards.

The market is driven by the growing need for solutions to manage and optimise IT assets to better deal with the fast-changing landscape. There is a greater danger of dispersed IT spending, duplicated licences inside an organisation, under-licensing, and money being squandered on forgotten rights in larger firms. Without a software asset management plan, any company, large or small, can suffer these disadvantages. As a result, enterprises allocate a significant percentage of their IT budget to it. The technologies offer various advantages and assist enterprises to improve their software asset management strategies by providing better platforms. Reduced time spent completing activities, lower IT expenses due to effective licencing management, more productivity, and increased confidence in IT procedures are all advantages.

However, the high cost of installation and lack of skilled personnel hinder the market's growth.

Best Procurement Practices

The global Software Asset Management industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Software Asset Management regions, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

SAM's objectives are to save IT costs and decrease business and legal risks associated with software ownership and use while increasing IT responsiveness and end-user productivity. SAM is critical for large organisations in terms of redistribution of licences and managing legal issues related to software ownership and expiration. SAM technology keeps track of licence expiration, allowing the business to operate ethically and following software compliance rules. This is critical for avoiding legal fees related to licencing agreement violations and for a company's reputation management approach.

Technological Advances in the Sector, Further Driving the Software Asset Management Market

The technological evolutions in the segment are thrusting the industry. By dispersing their computer resources across settings, most enterprises are increasingly embracing cloud-based models. Cloud-based software asset management is growing in popularity because of its flexibility, scalability, and cheap cost. It also makes it simple to acquire and analyse data by allowing enterprises to centrally examine data created from numerous places and collect data from diverse software assets. More than half of business IoT spending will be on discrete manufacturing, transportation and logistics, and utilities. Product tracking, customer status monitoring via digital devices such as mobile devices and digital sensors, premise tracking, and supply chain monitoring are all examples of IoT in BFSI. Because it facilitates the usage of software licences through mobile devices, distant, temporary connections, and one-time transactions, the Internet of Things has exacerbated the difficulty of SAM implementation.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Software Asset Management Industry Report

  • ServiceNow
  • Snow Software
  • Flexera Software
  • Ivanti
  • BMC Software

Market Landscape

To expand their offers in the market, software asset management suppliers have used various organic and inorganic development tactics, such as new product releases, product upgrades, partnerships and agreements, business expansions, and mergers and acquisitions. Industry experts such as vice presidents, business development managers, market intelligence managers, national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specialising in the software asset management market are among the participants in this process.

Key Initiatives by Companies

  • Snow Atlas, the first comprehensive platform developed to help enterprises identify, manage, and optimise their technology investments both on-premises and in the cloud, was released in July 2021. SAM, SaaS management, and ITSM integrations, which were previously supplied as a service, are now accessible early on the new cloud-native platform.
  • Flexera's Software Vulnerability Manager manufactured goods and VMware Workspace ONE Unified Endpoint Management will be interoperable in May 2021. (UEM). Customers will be able to detect, prioritise, and meet third-party patch distribution requirements to repair software vulnerabilities thanks to this compatibility.

1.    Executive Summary
2.    Software Asset Management Industry Snapshot

    2.1.    Software Asset Management Market Outlook
    2.2.    Software Asset Management Industry Analysis by Application
        2.2.1.    Government
        2.2.2.    IT
        2.2.3.    Retail
        2.2.4.    Healthcare
        2.2.5.    Other (Banks, Manufacturing, Construction, etc.)
    2.3.    Regional Overview
        2.3.1.    North America
        2.3.2.    Europe
        2.3.3.    Asia Pacific 
        2.3.4.    Latin America
        2.3.5.    Middle East & Africa
3.    Impact of Recent Events 
4.    Software Asset Management Value Chain Analysis 
5.    Trade Analysis 
6.    Major Risk Factors in Sourcing
7.    Software Asset Management Cost Structure
8.    Software Asset Management Price Analysis 
9.    Key Demand Indicator Analysis
10.    Key Price Indicator Analysis
11.    Software Asset Management Market Dynamics

    11.1.    Drivers & Constraints
    11.2.    Industry Events 
    11.3.    Innovations & Trends
    11.4.    SWOT Analysis
    11.5.    Porter’s Five Forces
        11.5.1.    Buyer Power
        11.5.2.    Supplier Power
        11.5.3.    Threat of New entrants
        11.5.4.    Threat of Substitutes
        11.5.5.    Industry Rivalry
12.    Industry Best Practices
    12.1.    Sourcing Strategy
    12.2.    Procurement Model
    12.3.    Contract Structure
    12.4.    Negotiation Levers
    12.5.    Pricing Model
    12.6.    Key Factors Influencing the Quotation 
13.    Key Supplier Analysis
    13.1.    ServiceNow
    13.2.    Snow Software Inc
    13.3.    Flexera 
    13.4.    Ivanti
    13.5.    BMC Software Inc

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Key Questions Answered in the Report

The global Software Asset Management market size was valued at USD 5.4 billion in 2021.

As per the end-use provided, the government segment is anticipated to lead the market between 2022 and 2027.

The significant demand for the systems in enterprises is one of the essential drivers of the Software Asset Management market growth.

ServiceNow, Snow Software, Flexera Software, Ivanti, and BMC Software are some of the key players in the market.

The North American region of the Software Asset Management industry holds a significant share in the market.

Analyst Review

The global Software Asset Management market attained a value of USD 5.4 billion in 2021, driven by the growing need for solutions to manage and optimise IT assets to better deal with the fast-changing landscape. The various risks of dispersed IT spending, duplicated licences inside an organisation, under-licensing, and money being squandered on forgotten permissions in larger firms are furthering the market's growth. Aided by the growing technological advancements like the employment of cloud-based software asset management and integration of IoT, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 14.5%. The market is projected to reach USD 12.1 billion by 2027. Some of the leading players in the industry are ServiceNow, Snow Software, Flexera Software, Ivanti, and BMC Software.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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