Author

Akshita Malhotra is a research and procurement insights professional with 4+ years of experience leading end-to-end custom research and GTM strategy engagements for global clients across APAC, Europe, and the US.

Her expertise lies in transforming complex market, supplier, customer, and competitor data into actionable recommendations that support go-to-market strategies, investment decisions, procurement initiatives, and competitive positioning. She has led analyst teams and collaborated cross-functionally to deliver high-quality insights and strategic outcomes within demanding timelines.

Akshita's experience spans secondary and primary research (including expert interviews and survey design) alongside market sizing, trend analysis, supplier risk assessments, and competitive benchmarking. She has developed cost and benchmarking models that have informed GTM, sales, and procurement strategies across multiple sectors.

By integrating AI-enabled research capabilities with human expertise, she delivers smarter and faster research solutions while maintaining strong analytical rigor, visualization and storyboarding capabilities, and executive-ready reporting for senior stakeholders.