Author

Ayushi Raj Prabhakar holds a degree in Biotechnology and works as a Business Insights Analyst at Procurement Resource. Her background in the sciences shapes how she approaches category research — in markets like flavours, fragrances, and agri-commodities, understanding the biological and chemical fundamentals behind a product is often what separates surface-level reporting from analysis that actually holds up.

Across her three core verticals, she works with both primary and secondary research to build category intelligence that reflects what is happening on the ground. This means tracking seasonal shifts in agricultural supply, following input cost pressures through the food and beverage chain, and keeping a close watch on the price and trade dynamics that procurement teams need to plan around. Her reports are built around market conditions as they are, not as they are assumed to be.

The practical side of her work is straightforward: procurement and sourcing professionals need clarity before they can act, and her job is to provide it.