The global home care industry report is carefully crafted by research experts and provides significant insight into the home care market trends.
The total value obtained by the home care market in 2021 was about USD 98.33 billion and by 2027, the market is likely to attain a total value of about USD 120.87 billion. Also, the global home care market size is expected to grow more in the upcoming years of 2022-2027 at a CAGR of around 3.50%.
The extending consciousness among the consumers regarding chronic diseases, health, and hygiene, along with the increasing concentration on aesthetics, is mainly leading to the market expansion. North America is the most critical regional segment in the global home care market.
Home care can be described as the maintenance of a house or commercial building with the help of various home care products. The products are used to sanitise the living area to minimise the risk of infections and diseases while enhancing the overall aesthetics.
The global home care market research comes with segments by Product (Household Care (Carpet Cleaner, Mattress Cleaner, Odour Control, Others), Bathroom Care (Bathroom Cleaner, Descaler, Others), Laundry Care (Stain Remover, Liquid Laundry Detergent, Others), Kitchen Care (Dishwash Detergent, Degreaser, Rinse Aid, Fresh Produce Wash, Oven and Grill Cleaner, Others), Distribution Channel (Online Stores, Convenience Stores, Supermarket and Hypermarket, Others) and region (Europe, the Middle East , Asia Pacific, Africa, North America, and South America).
North America’s home care market share is increasing due to the high consumer spending and rising living standards in the United States and is accounted for the largest part in the global market.
As the emphasis on home care enhances the aesthetics, reduces the chances of infection due to poor sanitation in secluded areas resulting in a controlled hospitalisation rate due to conditions it is being stressed on. In addition, the rapidly developing carpet cleaners, odour control products etc., are furthering the market growth. The growing focus on R&D activities of the major players to minimise expenditure and enhance the effectiveness of the products. As a result, launching innovative products will likely affect global home care market growth positively.
Chemicals used in cleaning agents, like laundry detergents, bleaches, dishwashing products and other household cleaners, assist in improving cleaning efficiency and promoting hygiene. These products also kill germs and remove dirt and soil that may cause illness. Also, several different surfactants are used in-home care detergent applications, like powder and liquid laundry detergents. The extensive utilisation of these products is affecting home care market price.
The benefits like the freedom of selection provided to the consumers, aggressive branding and promotion, and strong advertising in supermarkets and hypermarkets are likely to witness increased growth. Furthermore, the Growing shift towards online retail owing to availability of discounts and the convenience of delivery is further giving the global home care market a significant boost.
Moreover, the growing penetration of electric devices paired with rapid digitalisation and the in emerging nations are expanding the use of e-commerce sites, thereby resulting in the global home care market development. Also, owing to other critical factors like the increasing population, the rising purchasing power of the middle-class, increasing disposable income and rising standards of living are furthering the industry's growth leading to the rise in the home care market demand.
The regional markets for the global home care industry can be divided into South America, Europe, North America, the Asia Pacific, the Middle East and Africa.
The existing market is hugely fragmented, with the significant manufacturers concentrating on online distribution channels for their product range's online marketing and branding to expand their geographic reach and increase their customer base. The leading players are also focusing on leveraging opportunities posed by the emerging regions of Asia-Pacific, like China and India, to extend their revenue base. Firms are distinguishing their products in terms of functionalities, ingredients, prices, odours, packaging, and formats to gain an advantage in a competitive landscape.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 Global Home Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Home Care Historical Market (2017-2021)
8.3 Global Home Care Market Forecast (2022-2027)
8.4 Global Home Care Market by Product
8.4.1 Kitchen Care
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2017-2021)
18.104.22.168 Forecast Trend (2022-2027)
22.214.171.124 Market by Type
126.96.36.199.1 Dishwash Detergent
188.8.131.52.2 Rinse Aid
184.108.40.206.4 Oven and Grill Cleaner
220.127.116.11.5 Fresh Produce Wash
8.4.2 Household Care
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
188.8.131.52 Market by Type
184.108.40.206.1 Odour Control
220.127.116.11.2 Mattress Cleaner
18.104.22.168.3 Carpet Cleaner
8.4.3 Bathroom Care
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2017-2021)
188.8.131.52 Forecast Trend (2022-2027)
184.108.40.206 Market by Type
220.127.116.11.2 Bathroom Cleaner
8.4.4 Laundry Care
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
188.8.131.52 Market by Type
184.108.40.206.1 Liquid Laundry Detergent
220.127.116.11.2 Stain Remover
8.5 Global Home Care Market by Distribution Channel
8.5.1 Supermarket and Hypermarket
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
8.5.2 Convenience Stores
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2017-2021)
220.127.116.11 Forecast Trend (2022-2027)
8.5.3 Online Stores
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2017-2021)
126.96.36.199 Forecast Trend (2022-2027)
8.6 Global Home Care Market by Region
8.6.1 Market Share
188.8.131.52 North America
184.108.40.206 Asia Pacific
220.127.116.11 Latin America
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2017-2021)
9.1.2 Forecast Trend (2022-2027)
9.1.3 Breakup by Country
18.104.22.168 United States of America
9.2.1 Historical Trend (2017-2021)
9.2.2 Forecast Trend (2022-2027)
9.2.3 Breakup by Country
22.214.171.124 United Kingdom
126.96.36.199 Saudi Arabia
188.8.131.52 South Africa
9.3 Asia Pacific
9.3.1 Historical Trend (2017-2021)
9.3.2 Forecast Trend (2022-2027)
9.3.3 Breakup by Country
184.108.40.206 Australia and New Zealand
9.4 Latin America
9.4.1 Historical Trend (2017-2021)
9.4.2 Forecast Trend (2022-2027)
9.4.3 Breakup by Country
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 List of Leading Home Care Brands (By Region)
12.3 Company Profiles
12.3.1 Unilever Plc
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
12.3.2 The Procter & Gamble Company
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
12.3.3 Henkel AG & Co. KGaA
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
12.3.4 Kao Corporation
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
12.3.5 S.C. Johnson & Sons Inc.
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
12.3.6 Natures Organics Pty Ltd
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
12.3.7 George Weston Foods Limited
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
12.3.8 Saraya Goodmaid Sdn. Bhd.
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
13 Industry Events and Developments
The global Home Care market size was valued at USD 98.33 billion in 2021.
from 2022 to 2027, the market will likely grow at a CAGR of 3.50%.
The expanding online retail segment is expected to be an essential driver of the Home Care market growth.
Unilever Plc, Henkel AG & Co. KGaA, Saraya Goodmaid Sdn. Bhd., The Procter & Gamble Company, S.C. Johnson & Sons Inc., George Weston Foods Limited, Natures Organics Pty Ltd, Kao Corporation, and Others.
The home care services Industry's North America region holds a significant market share.
The global home care market size attained a value of USD 98.33 billion in 2021, driven by the growing focus on household hygiene and sanitation, advantages of supermarkets and hypermarkets, and freedom of selection provided to the consumers.
Other multiple factors such as the aggressive branding and promotion and improvement in healthcare industry and infrastructure, along with solid advertising, and the rising preference for e-commerce, the market is expected to witness further growth.
In the forecast period of 2022-2027, the market growing at a CAGR of 3.50%. According to the market research for the home care business, the market is projected to reach USD 120.87 billion by 2027.
The Procter & Gamble Company, Kao Corporation, Unilever Plc, George Weston Foods Limited, Henkel AG & Co. KGaA, and Saraya Goodmaid Sdn are leading players in the global home care market. Bhd, Natures Organics Pty Ltd, S.C. Johnson & Sons Inc, and Others.
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