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Global Home Care Industry Report: Regional Analysis; Key Segmentation and Scope; Industry Opportunities and Challenges; Market Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Value Chain Analysis; Industry Events and Developments; Competitive Landscape, 2022-2027

Global Home Care Market Outlook


The global home care industry report is carefully crafted by research experts and provides significant insight into the home care market trends.

The total value obtained by the home care market in 2021 was about USD 98.33 billion and by 2027, the market is likely to attain a total value of about USD 120.87 billion. Also, the global home care market size is expected to grow more in the upcoming years of 2022-2027 at a CAGR of around 3.50%.

The extending consciousness among the consumers regarding chronic diseases, health, and hygiene, along with the increasing concentration on aesthetics, is mainly leading to the market expansion. North America is the most critical regional segment in the global home care market.

Description of the Global Home Care Market and its Categorisation

Home care can be described as the maintenance of a house or commercial building with the help of various home care products. The products are used to sanitise the living area to minimise the risk of infections and diseases while enhancing the overall aesthetics.

The  global home care market research comes with segments by Product (Household Care (Carpet Cleaner, Mattress Cleaner, Odour Control, Others), Bathroom Care (Bathroom Cleaner, Descaler, Others), Laundry Care (Stain Remover, Liquid Laundry Detergent, Others), Kitchen Care (Dishwash Detergent, Degreaser, Rinse Aid, Fresh Produce Wash, Oven and Grill Cleaner, Others), Distribution Channel (Online Stores, Convenience Stores, Supermarket and Hypermarket, Others) and region (Europe, the Middle East , Asia Pacific, Africa, North America, and South America).

Regionally, Europe, Asia Pacific, North America, South America, and the Middle East & Africa are Significant Contributors to the Global Home Care Market

North America’s home care market share is increasing due to the high consumer spending and rising living standards in the United States and is accounted for the largest part in the global market.

As the emphasis on home care enhances the aesthetics, reduces the chances of infection due to poor sanitation in secluded areas resulting in a controlled hospitalisation rate due to conditions it is being stressed on.  In addition, the rapidly developing carpet cleaners, odour control products etc., are furthering the market growth. The growing focus on R&D activities of the major players to minimise expenditure and enhance the effectiveness of the products. As a result, launching innovative products will likely affect global home care market growth positively.

Global Home Care Market Analysis

Chemicals used in cleaning agents, like laundry detergents, bleaches, dishwashing products and other household cleaners, assist in improving cleaning efficiency and promoting hygiene. These products also kill germs and remove dirt and soil that may cause illness. Also, several different surfactants are used in-home care detergent applications, like powder and liquid laundry detergents. The extensive utilisation of these products is affecting home care market price.

Availability of the Products in the Supermarket/Hypermarket and E-Commerce Platforms, Further Augmenting the Global Home Care Market

The benefits like the freedom of selection provided to the consumers, aggressive branding and promotion, and strong advertising in supermarkets and hypermarkets are likely to witness increased growth. Furthermore, the Growing shift towards online retail owing to availability of discounts and the convenience of delivery is further giving the global home care market a significant boost.

Moreover, the growing penetration of electric devices paired with rapid digitalisation and the   in emerging nations are expanding the use of e-commerce sites, thereby resulting in the global home care market development. Also, owing to other critical factors like the increasing population, the rising purchasing power of the middle-class, increasing disposable income and rising standards of living are furthering the industry's growth leading to the rise in the home care market demand.

The regional markets for the global home care industry can be divided into South America, Europe, North America, the Asia Pacific, the Middle East and Africa.

Major Participants in the Industry

  • Kao Corporation
  • Henkel AG & Co. KGaA
  • Unilever Plc
  • The Procter & Gamble Company
  • S.C. Johnson & Sons Inc

Competition Between Global Home Care Market Key Players

The existing market is hugely fragmented, with the significant manufacturers concentrating on online distribution channels for their product range's online marketing and branding to expand their geographic reach and increase their customer base. The leading players are also focusing on leveraging opportunities posed by the emerging regions of Asia-Pacific, like China and India, to extend their revenue base. Firms are distinguishing their products in terms of functionalities, ingredients, prices, odours, packaging, and formats to gain an advantage in a competitive landscape.

Recent Updates on the global home care market

  • Henkel AG & Co. KGaA is on a consensus recommendation of "Hold" by the ten analysts currently covering the stock, Market beat reports. Seven of the research analysts have given the firm a hold rating, but on the other hand, one has given the stock a sell recommendation. Brokers who gave the stock ratings last year have a12-month price target of $71.67 approximately.
  • Kao Corporation published updates on the Kirei Lifestyle Plan, part of their ESG (Environmental, Social, and Governance) strategy. The disclosure details the successes of the vital leadership action topics for 2021 and the internal rise in the carbon price to 18,500 yen/ton-CO2 to support decarbonisation. It also discusses modifications made to Kao's biodiversity policy and the creation of new ESG steering committees, which will strengthen Kao's ESG governance framework.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Home Care Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Home Care Historical Market (2017-2021) 
    8.3    Global Home Care Market Forecast (2022-2027)
    8.4    Global Home Care Market by Product
        8.4.1    Kitchen Care
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
            8.4.1.4    Market by Type
                8.4.1.4.1    Dishwash Detergent
                8.4.1.4.2    Rinse Aid
                8.4.1.4.3    Degreaser
                8.4.1.4.4    Oven and Grill Cleaner
                8.4.1.4.5    Fresh Produce Wash
                8.4.1.4.6    Others
        8.4.2    Household Care
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
            8.4.2.4    Market by Type
                8.4.2.4.1    Odour Control
                8.4.2.4.2    Mattress Cleaner
                8.4.2.4.3    Carpet Cleaner
                8.4.2.4.4    Others
        8.4.3    Bathroom Care
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
            8.4.3.4    Market by Type
                8.4.3.4.1    Descaler
                8.4.3.4.2    Bathroom Cleaner
                8.4.3.4.3    Others
        8.4.4    Laundry Care
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2017-2021)
            8.4.4.3    Forecast Trend (2022-2027)
            8.4.4.4    Market by Type
                8.4.4.4.1    Liquid Laundry Detergent
                8.4.4.4.2    Stain Remover
                8.4.4.4.3    Others
    8.5    Global Home Care Market by Distribution Channel
        8.5.1    Supermarket and Hypermarket
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Convenience Stores
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Online Stores
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Others
    8.6    Global Home Care Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    EMEA
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America
            9.1.3.2    Canada
    9.2    EMEA
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country
            9.2.3.1    Germany
            9.2.3.2    France
            9.2.3.3    United Kingdom
            9.2.3.4    Saudi Arabia
            9.2.3.5    South Africa
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    India
            9.3.3.3    Japan
            9.3.3.4    Malaysia
            9.3.3.5    Australia and New Zealand
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    List of Leading Home Care Brands (By Region)
    12.3    Company Profiles
        12.3.1    Unilever Plc
            12.3.1.1    Company Overview
            12.3.1.2    Product Portfolio
            12.3.1.3    Demographic Reach and Achievements
            12.3.1.4    Certifications
        12.3.2    The Procter & Gamble Company
            12.3.2.1    Company Overview
            12.3.2.2    Product Portfolio
            12.3.2.3    Demographic Reach and Achievements
            12.3.2.4    Certifications
        12.3.3    Henkel AG & Co. KGaA
            12.3.3.1    Company Overview
            12.3.3.2    Product Portfolio
            12.3.3.3    Demographic Reach and Achievements
            12.3.3.4    Certifications
        12.3.4    Kao Corporation
            12.3.4.1    Company Overview
            12.3.4.2    Product Portfolio
            12.3.4.3    Demographic Reach and Achievements
            12.3.4.4    Certifications
        12.3.5    S.C. Johnson & Sons Inc.
            12.3.5.1    Company Overview
            12.3.5.2    Product Portfolio
            12.3.5.3    Demographic Reach and Achievements
            12.3.5.4    Certifications
        12.3.6    Natures Organics Pty Ltd
            12.3.6.1    Company Overview
            12.3.6.2    Product Portfolio
            12.3.6.3    Demographic Reach and Achievements
            12.3.6.4    Certifications
        12.3.7    George Weston Foods Limited
            12.3.7.1    Company Overview
            12.3.7.2    Product Portfolio
            12.3.7.3    Demographic Reach and Achievements
            12.3.7.4    Certifications
        12.3.8    Saraya Goodmaid Sdn. Bhd.
            12.3.8.1    Company Overview
            12.3.8.2    Product Portfolio
            12.3.8.3    Demographic Reach and Achievements
            12.3.8.4    Certifications
        12.3.9    Others
13    Industry Events and Developments

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Key Questions Answered in the Report

The global Home Care market size was valued at USD 98.33 billion in 2021.

from 2022 to 2027, the market will likely grow at a CAGR of 3.50%.

The expanding online retail segment is expected to be an essential driver of the Home Care market growth.

Unilever Plc, Henkel AG & Co. KGaA, Saraya Goodmaid Sdn. Bhd., The Procter & Gamble Company, S.C. Johnson & Sons Inc., George Weston Foods Limited, Natures Organics Pty Ltd, Kao Corporation, and Others.

The home care services Industry's North America region holds a significant market share.

Analyst Review

The global home care market size attained a value of USD 98.33 billion in 2021, driven by the growing focus on household hygiene and sanitation, advantages of supermarkets and hypermarkets, and freedom of selection provided to the consumers.

Other multiple factors such as the aggressive branding and promotion and improvement in healthcare industry and infrastructure, along with solid advertising, and the rising preference for e-commerce, the market is expected to witness further growth.

In the forecast period of 2022-2027, the market growing at a CAGR of 3.50%. According to the market research for the home care business, the market is projected to reach USD 120.87 billion by 2027.

The Procter & Gamble Company, Kao Corporation, Unilever Plc, George Weston Foods Limited, Henkel AG & Co. KGaA, and Saraya Goodmaid Sdn are leading players in the global home care market. Bhd, Natures Organics Pty Ltd, S.C. Johnson & Sons Inc, and Others.

Procurement Resources' team of experts uses a combination of cutting-edge analytical tools and their expertise to explore the macro and micro aspects, including home care industry statistics.

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