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India Beauty and Personal Care Industry Report: Regional Analysis; Key Segmentation and Scope; Industry Opportunities and Challenges; Market Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Value Chain Analysis; Price Analysis; Trade Data Analysis; Industry Events and Developments; Competitive Landscape, 2022-2027

Beauty and Personal Care Market Outlook


The Procurement Resource India Beauty and Personal Care industry report comprises of all the market details. The report also delivers a comprehensive evaluation of the India Beauty and Personal Care market trends.

The India Beauty and Personal Care market size of the India Beauty and Personal Care industry obtained a value of around INR 60559.38 Crore in 2021. In addition, the India Beauty and Personal Care market share is likely to progress at a CAGR of 11.0% during the forecast time between 2022-2027.

The market is likely to attain a value of about INR 113271.15 Crore by 2027.  The growing consumer consciousness about beauty and personal care is boosting the India beauty and personal care market demand.

India Beauty and Personal Care market in North India, followed by South India, are the most prominent regions contributing to the industry.

India Beauty and Personal Care Market Report with Segments

The condition of a person's skin, hair, and nails are all addressed in beauty and personal care. Consumer goods used for personal hygiene and attractiveness include beauty and personal care items created with various chemical compounds taken from synthetic or natural sources; focusing on a person's skin, hair, and nail health and appearance is known as beauty and personal care. Sunscreen, coloured cosmetics, scents, serums, cleansers, hair colours, etc., are a few of the beauty and personal care products.

The India Beauty and Personal Care market  report comprises segments by Distribution Channel (Exclusive or Multi-Brand Outlets, Grocery Store, Large Format Store, Pharmacy, Direct Sales, Online, and Salons and Spa), Category (Mass, Mid Premium, Premium), Skin Care (Body Care, Sun Care, Face Care) Fragrances (Perfumes, and Deodorants,) by Category (Mass, Premium, and Mid Premium), Oral Care (Toothbrush, Toothpaste Others), Colour Cosmetics (Nail Makeup Lip Makeup, Eye Makeup, Face Makeup, and Others), Type (Hair Care (Hair Oil, Shampoos, Coconut Oils, Hair Colorants, and Conditioners) and region (North India and South India).

North India and South India are the central Regions Augmenting the Industry

North India and South India are the leading regions in the India Beauty and Personal Care market due to the rising number of working-class women with a growing interest in personal care and cosmetics.

The market is driven by the changing consumer expenditure based on purchase patterns and frequency, growing the consumer base either as devoted customers or risk-takers. In addition, the rise of online sales of daily care goods because of product uniformity offers and promotions on various websites further boosted the India Beauty and Personal Care market Development.

Moreover, mid-priced and luxury products are bought in offline retail outlets since consumers still value "touch and feel" while making purchases propelling the industry forward. Also, the customer experience is enhanced by market companies' investments. This is done by educating professionals who can give appropriate advice and have a thorough grasp of a range of items that will likely lead to the market's expansion and moreover, impact the India Beauty and Personal Care market price.

Furthermore, crucial factors such as the rising importance of personal hygiene and health, the government of India's numerous initiatives to raise awareness of the value of feminine and personal hygiene, increasing levels of beauty consciousness among people, and the abundance of readily available online retail platforms are furthering the India Beauty and Personal Care market growth.

Market Description

Beauty and personal care discuss the appearance and condition of someone's skin, hair, and nails. Deodorant, eyeliner, face tissues, lotion, cosmetics, hand soap, facial cleanser, body wash, and moisturiser are examples of personal care items. It also addresses the appearance and condition of peoples’ nails, hair, and skin.

Personal care involves commodities like deodorizer, eyeliner, face tissue, lotion, make-up, hand soap, face cleansing cream and soap, body wash, and moisturiser. Skincare, on the other hand, is the steps of practice that help skin, enhance its appearance, and aid many skin ailments.

This covers proper diet, staying out of the sun, and using creams, cosmetics, botulinus, exfoliation, face and body fillers, laser covering, microdermabrasion, peelings, vitamin A1 treatment, and accelerated skin therapy, among other things.

Changing Consumer Preferences, Further Bolstering the Procurement of Beauty, and Personal Care Industry

The rising disposable incomes of consumers are aiding the market. The sector has a fantastic possibility to develop tremendously owing to the disposable money, need for better goods, and rising expectations among Indian consumers to look nice, augmenting the India Beauty and Personal Care market development.

Furthermore, skincare, men's grooming, scent, and cosmetics exceed generic categories, driving sales. Also, International companies rule these markets with valuable and affordable products; the industry will likely witness increased sales.

As individuals become more aware of the risks associated with routinely using chemical cosmetics, the consumers are shifting toward herbal cosmetic products, which is likely to create new opportunities.

Other critical factors like the rising number of working women, the increasing use of colour cosmetics by both men and women, the rising presence of foreign beauty care brands in India's beauty industry, and the growing preference of consumers for organic and customised products are further boosting India Beauty and Personal Care market demand.

The India beauty and personal care industry includes regional markets segmented into North India and South India.

India Beauty and Personal Care Market Key Players Present in the Report

  • The Procter & Gamble Company
  • Unilever plc
  • The Estee Lauder Companies Inc.
  • Colgate-Palmolive Company
  • L'Oréal S.A.

Study of the Competitive Landscape of the Market

The improved testing & personalisation of such items contribute to market development. Due to end-users’ preference for companies with individualised offers and those that can deliver in-store experiences straight to their homes, the top market players are utilising various techniques to give better-customised expertise to their clientele.

Additionally, the growing practice of virtual try-on enables customers to visualise how things will appear on them without physically visiting physical stores to do so. Also, manufacturers in India's fast-developing e-commerce industry rely increasingly on their online Beauty and Personal Care market in India platforms to be viable and competitive which is aiding the expansion of the industry.

To increase revenues, merchants also use the omnichannel strategy, which combines offline and internet media.

Developments in the Market

  • June 27, 2022 - Shareholder rights law firm Robbins LLP is looking into the Unilever plc officers and directors to see if they broke any fiduciary obligations or broke any securities laws by failing to disclose the company's decision to stop selling Ben & Jerry's ice cream in "Occupied Palestinian Territory."
  • June 26- Jefferies Financial Group lowered their Q1 2023 earnings forecasts for The Estée Lauder Companies Inc. S. Wissink, an analyst at Jefferies Financial Group, has revised his earlier estimate for the company's quarterly earnings per share to $2.04 from $2.09. The current full-year average estimate for Estée Lauder Companies' profits is $7.15 per share. Additionally, Jefferies Financial Group forecasted earnings for Estée Lauder Companies' Q2 2023 at $3.18 per share, Q4 2023 at $0.41 per share, and Q2 2024 at $3.52 per share.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    India
7    Industry Opportunities and Challenges
8    India Beauty and Personal Care Market Analysis

    8.1    Key Industry Highlights
    8.2    India Beauty and Personal Care Historical Market (2017-2021) 
    8.3    India Beauty and Personal Care Market Forecast (2022-2027)
    8.4    India Beauty and Personal Care Market by Type
        8.4.1    Hair Care
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
            8.4.1.4    Breakup by Product
                8.4.1.4.1    Hair Oil 
                8.4.1.4.2    Shampoos
                8.4.1.4.3    Hair Colorants
                8.4.1.4.4    Coconut Oils
                8.4.1.4.5    Conditioners
            8.4.1.5    Breakup by Category
                8.4.1.5.1    Mass
                8.4.1.5.2    Mid Premium
                8.4.1.5.3    Premium
        8.4.2    Skin Care
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
            8.4.2.4    Breakup by Product
                8.4.2.4.1    Face Care
                8.4.2.4.2    Body Care
                8.4.2.4.3    Sun Care
            8.4.2.5    Breakup by Category
                8.4.2.5.1    Mass
                8.4.2.5.2    Mid Premium
                8.4.2.5.3    Premium
        8.4.3    Oral Care
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
            8.4.3.4    Breakup by Product
                8.4.3.4.1    Toothpaste
                8.4.3.4.2    Toothbrush
                8.4.3.4.3    Others
            8.4.3.5    Breakup by Category
                8.4.3.5.1    Mass
                8.4.3.5.2    Mid Premium
                8.4.3.5.3    Premium
        8.4.4    Colour Cosmetics
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2017-2021)
            8.4.4.3    Forecast Trend (2022-2027)
            8.4.4.4    Breakup by Product
                8.4.4.4.1    Lip Makeup
                8.4.4.4.2    Eye Makeup
                8.4.4.4.3    Nail Makeup
                8.4.4.4.4    Face Makeup
                8.4.4.4.5    Others
            8.4.4.5    Breakup by Category
                8.4.4.5.1    Mass
                8.4.4.5.2    Mid Premium
                8.4.4.5.3    Premium
        8.4.5    Fragrances
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2017-2021)
            8.4.5.3    Forecast Trend (2022-2027)
            8.4.5.4    Breakup by Product
                8.4.5.4.1    Deodorants
                8.4.5.4.2    Perfumes
            8.4.5.5    Breakup by Category
                8.4.5.5.1    Mass
                8.4.5.5.2    Mid Premium
                8.4.5.5.3    Premium
    8.5    India Beauty and Personal Care Market by Distribution Channel
        8.5.1    Grocery Store
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Chemist/Pharmacy
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Large Format Store
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Exclusive/Multi-Brand Outlets
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2017-2021)
            8.5.4.3    Forecast Trend (2022-2027)
        8.5.5    Direct Sales
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2017-2021)
            8.5.5.3    Forecast Trend (2022-2027)
        8.5.6    Salons and Spa
            8.5.6.1    Market Share
            8.5.6.2    Historical Trend (2017-2021)
            8.5.6.3    Forecast Trend (2022-2027)
        8.5.7    Online
            8.5.7.1    Market Share
            8.5.7.2    Historical Trend (2017-2021)
            8.5.7.3    Forecast Trend (2022-2027)
9    Market Dynamics
    9.1    SWOT Analysis
        9.1.1    Strengths
        9.1.2    Weaknesses
        9.1.3    Opportunities
        9.1.4    Threats
    9.2    Porter’s Five Forces Analysis
        9.2.1    Supplier’s Power
        9.2.2    Buyer’s Power
        9.2.3    Threat of New Entrants
        9.2.4    Degree of Rivalry
        9.2.5    Threat of Substitutes
    9.3    Key Indicators for Demand
    9.4    Key Indicators for Price
10    Supply Chain Analysis
11    Trade Data Analysis

    11.1    Major Exporting Countries
        11.1.1    By Value
        11.1.2    By Volume
    11.2    Major Importing Countries
        11.2.1    By Value
        11.2.2    By Volume
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Unilever plc
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Colgate-Palmolive Company
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    The Procter & Gamble Company
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    L'Oréal S.A.
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    The Estee Lauder Companies Inc.
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Godrej Group
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    Johnson & Johnson Services, Inc.
            13.2.7.1    Company Overview
            13.2.7.2    Product Portfolio
            13.2.7.3    Demographic Reach and Achievements
            13.2.7.4    Certifications
        13.2.8    Dabur India Ltd
            13.2.8.1    Company Overview
            13.2.8.2    Product Portfolio
            13.2.8.3    Demographic Reach and Achievements
            13.2.8.4    Certifications
        13.2.9    Others
14    Industry Events and Developments

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Key Questions Answered in the Report

The market size was valued at INR 60559.38 Crore in 2021.

The significant demand for herbal products is one of the essential drivers of the Beauty and Personal Care market growth.

Some key market participants are Godrej Group, Estee Lauder Companies Inc., Johnson & Johnson Services, Inc., Dabur India Ltd, and others.

The North India and South India region of the Beauty and Personal Care industry holds a significant share in the market.

Analyst Review

The India Beauty and Personal Care market attained a value of INR 60559.38 Crore in 2021, driven by the changing consumer expenditure based on their purchase patterns and frequency, which is growing the consumer base.

Furthermore, crucial factors such as the rising importance of personal hygiene and health, the government of India's numerous initiatives to raise awareness of the value of feminine and personal hygiene, rising levels of beauty consciousness among people, and the abundance of readily available e-commerce platforms are furthering the India Beauty and Personal Care market Growth.

Bolstered by the rising disposable incomes of consumers, the need for better goods, and increasing expectations among Indian consumers to look nice, the market is likely to observe additional growth opportunities in the forecast period of 2022-2027, expanding at a CAGR of 11.0%. The India Beauty and Personal Care market Forecast is projected to reach INR 113271.15 Crore by 2027.

Some of the leading players in the India Beauty and Personal Care market are Colgate-Palmolive Company, L'Oréal S.A., The Estee Lauder Companies Inc., The Procter & Gamble Company, Dabur India Ltd, Johnson & Johnson Services, Inc., Unilever plc, Godrej Group, and others.

Procurement Resources' team of experts apply a mix of cutting-edge analytical tools and research methodologies to find the macro and micro aspects of the India Beauty and Personal Care industry.

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