In the second half of 2025, frozen chicken prices generally showed a slow and uneven recovery as the global market adjusted after Brazil’s bird flu-related disruptions earlier in the year. When the bans were lifted and Brazil restored its export momentum, supply began to normalize.
This helped ease some of the tightness that had built up in previous months. Still, the rebound was not smooth. Key buyers behaved cautiously, especially in Asia, where demand stayed soft and purchasing patterns shifted frequently.
The Middle East provided some support, with countries like the UAE and Saudi Arabia increasing imports during parts of the period. These short bursts of buying helped improve market sentiment but did not create a full, sustained lift in prices because volumes dipped again toward the end of the period.
Other markets such as South Africa and the EU also showed large swings in monthly purchases, adding to price volatility. As a result, frozen chicken prices moved within a narrow range: recovering from earlier lows but struggling to establish strong upward momentum. Overall, H2’25 was marked by gradual stabilization, supported by improving supply chains but limited by uneven global demand.
Analyst Insight
According to Procurement Resource, Frozen Chicken prices are expected to stay relatively steady, though still sensitive to disease risks, trade policy changes, and shifting consumer demand across major importing regions.
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In the first half of 2025, frozen chicken prices saw a steady rise in Mexico due to the continued impact of avian influenza in the United States. The bird flu outbreak, which had begun in 2022, forced U.S. farmers to cull millions of chickens, disrupting poultry supply chains. Since Mexico relies heavily on poultry imports from the U.S., this shortage quickly pushed up prices across Mexican markets. The limited supply, coupled with strong local demand, especially from low- to middle-income households where chicken is a staple, added pressure on prices.
Retailers and distributors in Mexico faced increased costs, which were passed down to consumers. In some regions, this led to noticeable shifts in buying habits, with families cutting back on chicken purchases or seeking alternatives. Additionally, egg prices also climbed, further limiting affordable protein options. While other factors like seasonality and weather also played a role, the primary driver remained the supply shock from the U.S.
Frozen chicken is chicken that has been frozen to subzero temperatures that helps in preserving meat’s freshness, flavor, nutritional value, and also helps in extending its shelf life. It is available in various formulations and is also altered according to the need. It offers a convenient and easy to make option for a variety of culinary applications ranging from home cooking to industrial food processing.
Food processing, Biotechnology, Restaurants, Export and international trade
Tyson Foods, Smithfield Farmland Carrers, Farbest Foods, Agri Globe Company, Golden Broilers, GC America, Wazico Traders
CurrencyUS$ (Data can also be provided in local currency)
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Delivering market research and procurement intelligence at Procurement Resource with a focus on economic forecasting, commodity analysis, and client advisory to help sourcing teams make data-backed purchasing decisions.
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