In the second half of 2025, grape prices showed notable variation across different regions and markets. In Croatia, retail prices at open markets remained high, with domestic grapes being scarce and most supplies coming from imports. Imported grapes from countries like Spain, Chile, and Turkey dominated the market, often of lower quality, yet sold at much higher rates than wholesale.
Supermarkets offered slightly lower prices than open markets, occasionally with discounts, which helped ease consumer frustration. Similarly, in Spain, table grape demand slowed during the summer months, partly due to heat waves affecting growth and fruit quality, which put downward pressure on local market prices.
In Japan, the previously popular Shine Muscat variety experienced declining average prices, while new red grape varieties began gaining consumer attention, suggesting a shift in market preferences. In South Australia, grape growers faced falling prices, rising costs, and financial stress, creating uncertainty in the local wine industry. Overall, grape prices were influenced by supply constraints, import dependence, seasonal demand, and quality differences.
Analyst Insight
According to Procurement Resource, Grape prices are expected to stabilize in the coming months as seasonal demand picks up in Europe and growers adjust to changing market preferences globally.
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In the first half of 2025, grape prices showed notable regional variation driven by supply chain dynamics, production challenges, and market conditions. In Australia, wine grape growers faced severe crisis. Many reported receiving prices below production costs, reflecting oversupply and weak demand in the wine sector. This situation triggered calls for a mandatory code of conduct to protect growers from unfair pricing and misconduct. Morale in key regions like the Riverland was low, with long-term growers considering leaving the industry due to unsustainable returns.
Conversely, fresh table grapes in Australia were more favourably priced and widely available. Markets saw abundant varieties, and grapes were considered one of the best-value fruits in early autumn, likely due to strong local harvests and steady consumer demand.
In the U.S., the New York grape industry remained alert to threats from invasive species like the spotted lanternfly, though no major price disruptions were observed yet. Proactive pest control helped maintain stable conditions, despite concerns about future risks.
Southern Hemisphere exporters, particularly South Africa, experienced a strong table grape season. South Africa’s exports grew and logistics improved, ensuring timely shipments to Europe. Early-season shortages in Europe drove initial high prices, which later stabilized as volumes increased from Peru and Chile. Retail campaigns helped manage the surplus, keeping prices competitive through Q2.
Grapes belong to the Vitis genus which grow in clusters on woody, climbing vines. They are available in various colors such as green, red, purple, etc. They have a juicy flesh, sweet taste and are also employed in the production of various foods and beverages such as wine, grape juice, and jams. They also enhance the nutrition profile of food products as they contain vitamins, antioxidants, and dietary fibers.
Grape seed oil, Vinegar, Cosmetics, Grape seed extract, Jam and jelly, Raisin production, Wine production
Valley Processing, Monetary Pacific, Giumarra Vineyards, John Hautz Farms, Bronco Wine, Gallo vineyards
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