Grape Price Trend Analysis 2026: Supply Demand Analysis, Historical Prices, Latest News, Market Insights & Price Drivers

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Written ByNeha Gawande

Procurement Resource Database

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In the second half of 2025, grape prices showed notable variation across different regions and markets. In Croatia, retail prices at open markets remained high, with domestic grapes being scarce and most supplies coming from imports. Imported grapes from countries like Spain, Chile, and Turkey dominated the market, often of lower quality, yet sold at much higher rates than wholesale.

Supermarkets offered slightly lower prices than open markets, occasionally with discounts, which helped ease consumer frustration. Similarly, in Spain, table grape demand slowed during the summer months, partly due to heat waves affecting growth and fruit quality, which put downward pressure on local market prices.
 
In Japan, the previously popular Shine Muscat variety experienced declining average prices, while new red grape varieties began gaining consumer attention, suggesting a shift in market preferences. In South Australia, grape growers faced falling prices, rising costs, and financial stress, creating uncertainty in the local wine industry. Overall, grape prices were influenced by supply constraints, import dependence, seasonal demand, and quality differences.

About Grape

Grapes belong to the Vitis genus which grow in clusters on woody, climbing vines. They are available in various colors such as green, red, purple, etc. They have a juicy flesh, sweet taste and are also employed in the production of various foods and beverages such as wine, grape juice, and jams. They also enhance the nutrition profile of food products as they contain vitamins, antioxidants, and dietary fibers.

Grape Product Detail

HS Code
08061010
Industrial Uses

Grape seed oil, Vinegar, Cosmetics, Grape seed extract, Jam and jelly, Raisin production, Wine production

Supplier Database

Valley Processing, Monetary Pacific, Giumarra Vineyards, John Hautz Farms, Bronco Wine, Gallo vineyards

Regional Coverage

Asia Pacific

China, India, Indonesia, Pakistan, Bangladesh, Japan, Philippines, Vietnam, Iran, Thailand, South Korea, Iraq, Saudi Arabia, Malaysia, Nepal, Taiwan, Sri Lanka, UAE, Israel, Hongkong, Singapore, Oman, Kuwait, Qatar, Australia, and New Zealand

Europe

Germany, France, United Kingdom, Italy,Spain, Russia, Turkey, Netherlands, Poland, Sweden, Belgium, Austria, Ireland Switzerland, Norway, Denmark, Romania, Finland, Czech Republic, Portugal and Greece

North America

United States and Canada

Latin America

Brazil, Mexico, Argentina, Columbia, Chile, Ecuador, and Peru

Africa

South Africa, Nigeria, Egypt, Algeria, Morocco

CurrencyUS$ (Data can also be provided in local currency)

Supplier Database AvailabilityYes

Customization ScopeThe report can be customized as per the requirements of the customer

Post-Sale Analyst Support360-degree analyst support after report delivery

Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.

Frequently Asked Questions

The current grape market outlook points to price stabilization, supported by recovering seasonal demand across Europe and growers adapting to evolving consumer preferences globally. Key conditions that could shift this view include further supply constraints from weather events, sustained import dependence in markets like Croatia, continued quality-driven price divergence, and the pace of varietal transitions in key consuming markets such as Japan.
Grape prices are shaped by multiple drivers. Croatia's domestic grape scarcity can drive imports from Spain, Chile, and Turkey, and imported grapes often command higher retail rates despite lower quality, widening the open-market and supermarket pricing gap. Heat waves in Spain can disrupt fruit growth and quality, slowing table grape demand through summer and exerting downward pressure on local prices. South Australia growers can face falling prices alongside rising production costs, heightening financial strain across the wine industry.
Spain, Chile, and Turkey are active grape exporters, with their fruit reaching markets such as Croatia despite quality differences. South Australia is a noted producing region that periodically faces price pressure and financial stress. Japan represents a significant consumer market where variety preferences are shifting. Key companies in the market include Valley Processing, Giumarra Vineyards, Gallo Vineyards, Bronco Wine, John Hautz Farms, and Monetary Pacific, spanning Asia Pacific, Europe, North America, Latin America, and Africa.
Grape production follows a seed-to-vine cycle, with seeds sown and vines cultivated through growing seasons that vary by region. In Australia, fresh table grapes peak in early autumn, supporting abundant local supply and lower prices at that time. European harvests across Italy, Spain and Greece face summer heatwave risk that can sharply cut yields and push prices higher. California's season is vulnerable to late-summer hurricanes. Southern Hemisphere exporters such as Brazil and Peru supply off-season markets when Northern Hemisphere crops are short, moderating global price spikes.
Wine production is the dominant downstream driver, as grapes are the primary fermentable input for winemaking, with higher-glucose varieties fermenting faster and commanding stronger procurement pull. The broader food and beverages sector also drives demand through grape juice, jams, jellies, baked goods, and raisins. Additionally, industrial applications in cosmetics and grape seed oil extraction contribute to demand. Seasonal demand fluctuations, weather-related supply constraints, and shifting consumer preferences, such as the move toward red grape varieties in Japan, directly influence procurement volumes and price pressure across these end markets.
Procurement Resource assesses grape prices through a structured, data driven methodology combining primary engagement with producers, suppliers and traders, secondary market data, monitoring of feedstock and input costs, trade-flow and inventory tracking, and exchange or spot benchmarks. These inputs are validated and translated into a transparent price assessment and outlook. The detailed methodology is available on the Procurement Resource website.

Our Price Analysis Methodology

About the Author

Neha Gawande profile photo

Neha Gawande

Senior Lead Analyst

Delivering procurement intelligence and commodity research across automotive, oil & gas, chemicals, aerospace, and energy, helping sourcing teams decode complex supply chain data to sharpen purchasing strategies and achieve sustainable cost outcomes.

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