Asia
In the first half of 2025, Heavy Alkyl Benzene (HAB) prices in Asia followed a largely steady to soft trend. This was mainly driven by the sluggish performance of feedstock markets, especially Linear Alkyl Benzene (LAB), and falling naphtha prices. The Indian market, a major consumer of HAB for industrial cleaners and lubricants, witnessed a mild price correction due to oversupply and cautious buying behaviour.
Refinery turnarounds completed by early Q2 across Asia, including China and South Korea, led to increased availability of raw materials like normal paraffins. This added pressure on pricing as supply comfortably met demand. Though domestic consumption in India improved slightly due to seasonal demand from the cleaning and industrial segments, it was not strong enough to lift prices significantly.
Europe
HAB prices in Europe were influenced by post-winter recovery in detergent and surfactant production. However, rising freight and feedstock costs, especially for LAB and sulfuric acid, kept production expenses elevated. While industrial demand picked up in Q2, it wasn't robust enough to offset the impact of high input costs and continued logistical bottlenecks. The market remained tight on the supply side, but pricing didn’t firm up much due to cautious downstream buying. Economic uncertainty and subdued consumer sentiment added to price resistance.
North America
In the U.S., HAB pricing showed mild recovery after a slow start to the year, as warmer weather revived industrial and commercial cleaning activities. Still, price movements remained range-bound due to ample inventory and delayed restocking by buyers. Rising costs of feedstocks like LAB and naphtha did push up cost pressures temporarily, but actual transaction levels stayed muted as demand normalized.