Lettuce Price Trend and Forecast
Get the latest insights on price movement and trend analysis of Lettuce in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East & Africa).
Lettuce Price Trend for the First Half of 2024
In the first half of 2024, lettuce prices experienced an upward trend due to a series of adverse weather conditions and supply disruptions across key growing regions. In the West Coast regions, significant rains and hail from late 2023 led to damage in romaine, red, and green leaf lettuce crops, contributing to a notable increase in prices following a period of stable market conditions. Concurrently, alternating periods of warm and cold weather, along with additional rain and hail in the Arizona and California desert regions, have reduced yields for iceberg, green leaf, and romaine lettuces. This weather variability has led to further price increases, with production crews contending with poor field conditions, diminished crop quality, and lower overall yields.
Lettuce Price Chart
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Additionally, extreme heat has impacted the availability of leafy greens, causing spoilage during transport and reducing supplies in both wholesale and retail markets. Temperatures ranging from 38-40° C have forced vendors to raise prices to account for losses, with reports of a 20-30% increase in retail prices for spinach, lettuce, and other greens. A reduction in supply volumes, especially in regions like Northern California and Central Coast, has been noted, with delays in the harvest season expected by several weeks.
Analyst Insight
According to Procurement Resource, not much change is projected for Lettuce going forward. Since the increasing demand amidst the supply deficit is driving the prices for lettuce, the market is likely to remain inclined.
Lettuce Price Trend for the Second Half of 2023
Extreme weather, including snow, torrential rains, and floods, has altered the agricultural production patterns in the U.S., particularly impacting lettuce crops. California, a major producer of lettuce and other fruits and vegetables, has suffered delayed planting and crop losses due to adverse weather conditions.
The rising occasions of flooding in central California, notably in Watsonville and Salinas, the key lettuce-growing regions, submerged fields, and hindered planting patterns in the last two quarters of 2023, exerting excessive pressure on the global inventories.
The Salinas Valley, a key lettuce growing area, also faced significant challenges, with over 60% of lettuce production affected by floods. The flooding not only delayed planting but also raised concerns about soil contamination, further disrupting supply chains. The Monterey County agricultural commissioner's office estimated substantial losses, with romaine lettuce among the hardest-hit crops. The consumers also experienced smaller selections, reduced supplies, and higher prices at grocery stores, with local farmers markets witnessing a surge in prices for organic lettuce.
The rise in the prices was not only limited to the North American region but in several other economies. The ill consequences of El Nino were evident in the Asian countries, too, as the consumer sector there also suffered from the same concerns experienced by the U.S. markets.
Analyst Insight
According to Procurement Resource, the price of Lettuce is estimated to incline gradually in the upcoming quarters as the downstream demand is increasing but the reduction in agricultural production is widening the gap between supply and demand sectors.
Lettuce Price Trend for the First Half of 2023
In H1’2023, the price trend of lettuce inclined globally and maintained its pace throughout the first and second quarters of 2023 due to the limited supply of food products, which were, in turn, affected by the extreme weather conditions.
In North America, severe rains and storms in the first two quarters of 2023 delayed the planting season and thus contributed to the crop damage observed in the region, causing the stocks of lettuce to decline. Along with the rains, below-average temperatures also remained a cause of concern for the farming sector. Due to the limited supply, the market of lettuce swiftly moved towards a demand excess and supply restrained condition not only in the US but also in Asian countries.
In addition to this, the inflation in food product prices was also caused by high pressure on the global economy, aftereffects of the pandemic, supply chain disruptions caused by the Russia-Ukraine war, labor strikes, and consistently rising consumer demand. Additionally, the gradually rising interest rates charged by banks to keep the economy afloat further led to the rise in the prices of lettuce.
Analyst Insight
According to Procurement Resource, the price of Lettuce is expected to showcase an inclining trajectory as the demand of consumers seems to be inclining, but the rates of production are adversely affected by extreme weather conditions.
Procurement Resource provides latest prices of Lettuce. Each price database is tied to a user-friendly graphing tool dating back to 2014, which provides a range of functionalities: configuration of price series over user defined time period; comparison of product movements across countries; customisation of price currencies and unit; extraction of price data as excel files to be used offline.
Lettuce is a common green, leafy vegetable which belongs to the Asteraceae family and has different leaf shapes and textures. It is a popular additive in salads, sandwiches, etc., as it has a refreshing taste and crunchy texture. It also has high vitamin, mineral, and dietary fiber content that makes it a beneficial additive for a healthy diet. Its versatility, coupled with its appealing taste and nutritional benefits, has cemented lettuce as a fundamental component of many culinary dishes.
Report Features | Details |
Product Name | Lettuce |
Industrial Uses | Food processing, Food additives, Animal Feed |
HS Code | 07051900 |
Supplier Database | Yunnan Chuntian Agricultural Products Co Ltd, Ocean Mist Farms, UNFI Produce, Coosemans LA Inc |
Region/Countries Covered | Asia Pacific: China, India, Indonesia, Pakistan, Bangladesh, Japan, Philippines, Vietnam, Iran, Thailand, South Korea, Iraq, Saudi Arabia, Malaysia, Nepal, Taiwan, Sri Lanka, UAE, Israel, Hongkong, Singapore, Oman, Kuwait, Qatar, Australia, and New Zealand Europe: Germany, France, United Kingdom, Italy, Spain, Russia, Turkey, Netherlands, Poland, Sweden, Belgium, Austria, Ireland Switzerland, Norway, Denmark, Romania, Finland, Czech Republic, Portugal and Greece North America: United States and Canada Latin America: Brazil, Mexico, Argentina, Columbia, Chile, Ecuador, and Peru Africa: South Africa, Nigeria, Egypt, Algeria, Morocco |
Currency | US$ (Data can also be provided in local currency) |
Supplier Database Availability | Yes |
Customization Scope | The report can be customized as per the requirements of the customer |
Post-Sale Analyst Support | 360-degree analyst support after report delivery |
Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.
The displayed pricing data is derived through weighted average purchase price, including contract and spot transactions at the specified locations unless otherwise stated. The information provided comes from the compilation and processing of commercial data officially reported for each nation (i.e. government agencies, external trade bodies, and industry publications).
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