In 2025, mango prices around the world fluctuated in different directions, shaped mainly by excess supply in some markets and strong competition among retailers. In New Zealand, imported Indian mangoes were much cheaper than recent years because too many importers brought in the same varieties at the same time.
This led to a price war, especially in Auckland, where some retailers reportedly sold fruit below cost just to move stock. Importers enjoyed seeing Indian mangoes become more mainstream, but many felt the aggressive discounting had reduced the value of premium varieties.
Back in India, the year opened with bumper production, helped by perfect flowering and early harvesting by farmers who wanted to protect their crop before heavy rains. Large producing states recorded a much stronger crop than the previous year. With so much fruit entering the market, domestic prices dropped across several regions. Growers in places like West Bengal, Tirupati and Chittoor struggled because pulp factories delayed buying and unsold stock from the past season added more pressure. As a result, many farmers faced lower margins, even though the harvest itself was good. Wholesale markets in southern cities also saw large arrivals, which further pushed prices down.
While India dealt with oversupply, global production also reached a strong level, with major producers adding significant volumes to world markets. This kept overall pricing soft through much of the year, even as quality remained high.