Barry Callebaut announced a strategy update focusing on premium ingredients, sustainability, and efficiency. The move aims to manage cocoa and sugar price volatility and protect margins, likely stabilizing confectionery ingredient costs for buyers.
Raspberry puree, produced by crushing, straining, and processing fresh raspberries into a smooth, seed free liquid, is a versatile ingredient widely used in jams, confectionery, soft drinks, dairy products, and cosmetics. Its price movements track closely with those of its primary feedstock, fresh raspberries, making the market acutely sensitive to crop conditions across major growing regions including Ukraine, Poland, Serbia, Morocco, and Mexico.
H1 2026 pricing sentiment remained broadly firm, carrying over the tightness stemming from Serbian production shortfalls that had constrained fruit availability late in 2025. Puree manufacturers in western Europe faced elevated procurement costs as inventories held at lean levels, with buyers in France, the Netherlands, and the United Kingdom competing for available supply. Ukrainian volumes, while partially recovered from prior disruptions, remained subject to logistical and processing uncertainties, keeping the regional supply picture tight well into the first quarter.
By the second quarter, improving harvest prospects in Poland and encouraging early-season crop signals from Morocco offered some relief, allowing raw material availability to gradually improve. However, resilient downstream demand, particularly from functional beverage manufacturers, dairy processors, and premium preserves producers, continued to absorb incremental supply, preventing any meaningful softening in procurement costs. The overall market tone through H1 2026 can thus be characterised as firm, with conditions remaining taut relative to the more balanced environment of prior years.
Analyst Insight
According to Procurement Resource, raspberry puree prices are expected to remain supported through H2 2026, with steady food and beverage sector demand continuing to underpin the market and weather-related risks in key European growing regions posing potential upside pressure on procurement costs.
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The raspberry puree market was subjected to a broadly volatile pricing environment in H2’25, with fluctuations in the availability of raw materials in key producing countries. In the third quarter, tightness in raspberry supply, particularly in Ukraine, supported procurement costs for puree manufacturers. However, with an increasing availability of raw materials in Ukraine and Poland, puree manufacturers were able to operate at an optimal capacity. However, the gap in availability between fresh fruit and purees was pronounced, with puree manufacturers competing with frozen berry manufacturers for bulk supplies.
The fourth quarter saw a more pronounced shift in the puree market. Production losses in Serbia due to unfavourable weather conditions caused a decline in the availability of the fruit. As a result, puree production costs increased, and prices for finished product purees were at elevated levels. However, in key consuming countries like France, Spain, the Netherlands, and the UK, buyers were forced to look to alternative sources to meet demand. Despite this, overall puree availability remained constrained relative to demand from the food and beverage processing sector.
Analyst Insight
According to Procurement Resource, Raspberry puree prices are expected to remain firm in the near term, as the effects of Serbian production shortfalls continue to reverberate through supply chains.
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Raspberries that have been crushed, squeezed, and strained into a creamy liquid are referred to as raspberry puree. Magnesium and vitamin K are both abundant in it. Manganese, vitamin C, and dietary fibre are all found in abundance in it. Due to their functional and nutritional advantages, red raspberries are widely used in functional foods. They provide a lot of fibre. They also include more than half of the recommended daily intake (RDI) of vitamin C, a water-soluble component important for immune system health and iron absorption
Döhler Group, Ingredion Incorporated (Kerr Concentrates), AgranaBeteiligungs-AG, DennickFruitsource, LLC, Grünewald International
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Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.
The pulp produced by crushing raspberries is de-aerated to eliminate any risk of micro-oxidation and heated using a different technique that uses an electric heater that heats extremely quickly. By doing this, you may keep the fruit's vibrant colour, crisp flavour, and natural texture. Finally, the purée is frozen.
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