In the second half of 2024, menthol crystals prices moved through a period of noticeable fluctuation as the market struggled to balance natural and synthetic supply. The rise in synthetic menthol imports continued to weigh on natural menthol-based products, including menthol crystals. Since synthetic varieties were cheaper, many buyers preferred them, which reduced the offtake of natural menthol derivatives. This created pressure on domestic producers, especially in regions where natural mint oil served as the key feedstock.
At the same time, the natural menthol value chain faced its own challenges. Weather-driven variations in mint cultivation, uneven agricultural output, and shifts in farming patterns caused irregular mint oil availability. These factors added uncertainty to production costs for menthol crystals. Despite these pressures, demand from pharmaceutical, personal care, and confectionery sectors remained healthy, offering some support to the market. Toward the end of H2, the push for policy intervention including calls for higher duties on synthetic imports brought a slight improvement in sentiment and helped stabilize prices to some extent. Overall, H2’24 was marked by higher volatility, driven mainly by increased synthetic competition, changing raw material conditions, and uneven supply flows.