| Product | Region | Incoterm Basis | Price | Last Updated Month |
|---|---|---|---|---|
| Watermelon | India | EXW | USD 168.00/MT | August 2026 |
| Watermelon | Brazil | EXW | USD 491.00/MT | August 2026 |
| Watermelon | India | EXW | USD 114.00/MT | July 2026 |
| Watermelon | Brazil | EXW | USD 566.00/MT | July 2026 |
Stay updated with the latest Watermelon prices, historical data, and tailored regional analysis
Watermelon prices began H1 2026 on a firm footing, with US retail prices for seedless varieties higher year-on-year in January and February amid limited off-season domestic availability. As the domestic season progressed, the market became increasingly influenced by regional weather conditions. Florida experienced an initially delayed season following early-March freezing temperatures, while parts of Texas, particularly the Rio Grande Valley, faced heavy rainfall and increased pest and disease pressure. These conditions reduced shipments in affected areas and created uneven availability, although stronger production from other growing regions helped offset some of the shortfalls. By the latter part of H1, the market therefore remained supported by seasonal demand but faced less uniform pricing as additional domestic supply entered the market.
Analyst Insight
Watermelon procurement costs are likely to remain volatile through the domestic peak season. Increasing supplies from major growing regions should moderate prices, while weather disruptions, harvest timing, logistics, and regional production differences could continue to generate short-term fluctuations.
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The watermelon market saw significant pressure in H2 2025, as a combination of factors contributed to the supply as well as demand-related headwinds in the market. In the United States, the domestic season saw a higher-than-average harvest, but the demand could not keep up with the supply. This led to a situation where the prices fell far below the break even costs, as supply continued to outgrow demand. As the domestic season closed in the United States, sourcing started taking place from offshore sources in Guatemala, Honduras, and Mexico, where the growing conditions had been favourable.
In India, the price sentiment was negatively impacted by various factors as well. In the Telkoi region of Keonjhar, climate-related issues have led to much smaller sizes of the fruit, as well as per-acre yields, impacting the farmers' profit margin significantly. A food safety concern was also reported from Tamil Nadu, as public warnings of chemical contamination of the produce had impacted demand negatively, resulting in losses for farmers who had not resorted to any such practices at all.
Watermelon is a delicious and cooling fruit with the scientific name Citrullus lanatus with large, oblong or round body with a thick skin and sweet, juicy flesh with black seeds. But seedless cultivars are also widely available. Because of their high-water content, which makes them a refreshing summer fruit, watermelons are well-liked. They are full of antioxidants like lycopene and vitamins, especially vitamin C. Typically eaten raw, sliced, or in salads, watermelons are a preferred ingredient for cold drinks and desserts in the summer.
Cosmetics and skincare, Pharmaceutical research, Food processing, Watermelon seeds
Bayer AG, Syngenta Crop Protection AG, Groupe Limagrain Holding , Sakata Seed Group, TAKII & CO LTD, Rijk Zwaan Zaadteelt En Zaadhandel B.V., Corteva Agriscience
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