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Global K-12 Online Tutoring Industry Report: Regional Analysis; Key Segmentation and Scope; Industry Opportunities and Challenges; Market Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Industry Events and Developments; Price Analysis; Competitive Landscape, 2022-2027

K-12 Online Tutoring Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global K-12 Online Tutoring market reached a value of about USD 175 billion in 2021. The industry is projected to grow at a CAGR of around 28% in the forecast period of 2022-2027 to reach a value of about USD 752 billion by 2027.

The global K-12 Online Tutoring industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The industry is being driven by the expanding relevance of STEM education and the cost savings and flexibility of K-12 online tutoring. North America is the highest category spender by region, driving the demand for the K-12 Online Tutoring industry.

Industry Definition and Segmentation

K12 Live Online Tutoring is committed to ensuring that students have a positive learning experience. Every session is customised to the needs of each student, depending on their lesson requests. Students will meet with their tutor of choice in a fun virtual room for one-on-one training. Because of its ability to provide correct material in a short amount of time, online microlearning is becoming increasingly popular among end-users. The K-12 Online Tutoring industry report comprises segments by Tutoring Type (Structured Tutoring, On-Demand Tutoring), by Application (Pre-Primary School, Primary School, Middle School, High School), and region (North America, Europe, Asia Pacific, the Middle East, and Africa, and South America).

North American Region is Driving the Growth of the Industry

North America holds a significant share in the industry due to the rising demand for test preparation and standardisation of competitive examinations.

The increased relevance of STEM education and expanding career prospects in STEM industries are two critical drivers of the K12 online tutoring market's growth. The industry is growing as the need for STEM education has created several job opportunities in science, technology, engineering, and mathematics (STEM). Parents, students, and other stakeholders focus on foundational STEM instruction in schools. As a result, the number of students participating in K-12 online tutoring courses rises to further the market demand. The need for K-12 online tutoring will grow as competitiveness in STEM competitive examinations rises. As a result, the growing importance of STEM education will be a critical K-12 online tutoring market development driver. The popularity of K-12 online tutoring may be increased by offering microlearning options and traditional long-term tutoring programmes.

Best Procurement Practices

The global K-12 Online Tutoring industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global K-12 Online Tutoring regions across the globe, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

K12 online instructors tailor each student's online live tutoring experience based on the subject and the required assistance level. You may pick from several qualified academic instructors to obtain the right combination of experience and connection. The student will interact with their tutor in a virtual classroom, allowing your tutor to provide real-time support for your student's requirements. They target your student's specific needs and assist them in achieving their objectives by employing practical teaching approaches and experience.

Growing Popularity of Microlearning, Further Driving the K-12 Online Tutoring Market

The market is developing rapidly as K12 online tutoring is a type of microlearning that breaks down subjects into little chunks of video, text, infographics, and audio. These short-term modules include bite-size teaching assignments, quizzes, games, and material delivery just in time for youngsters to learn and comprehend ideas rapidly. Microlearning's growing popularity is also propelling the market forward. The ability to convey succinct concepts within a time-limited period has made it easier for students to absorb teachings, increasing the demand for online tutoring. Other reasons driving the market's growth include coronavirus-induced lockdowns, which force governments and teachers to switch from traditional to online means of education, and the seamless delivery of high-quality education at the push of a mouse.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the K-12 Online Tutoring Industry Report

  • Ambow Education Holding Ltd.
  • China Distance Education Holdings Ltd. (NYSE: DL)
  • iTutorGroup
  • TAL Education Group (NYSE: TAL)
  • Vedantu Innovations Pvt. Ltd.

Market Landscape

The presence of important industry players and increased investments will help the online tutoring market grow faster. Prominent market players are trying to expand their geographical reach and are significantly investing in the online tutoring area to establish their dominance in the industry. As a result, increased investments, and the development of various tactics by these large corporations are speeding up the expansion of the K12 online tutoring market, which will continue to do so throughout the projected period.

Key Initiatives by Companies

  • NEW YORK, March 18, 2021 — China Distance Education Holdings Limited announced the completion of its Merger (the "Merger") with China Distance Learning Investments Limited ("Merger Sub"), a wholly-owned subsidiary of Champion Distance Education Investments Limited ("Parent"), according to the agreement and Plan of Merger (the "Merger Agreement"), dated. The Corporation ceased to be a publicly listed company and became a wholly-owned subsidiary of Parent due to the Merger.
  • Vedantu Innovations Pvt. Ltd, India's second-largest online tutoring platform, announced the launch of an immersive live learning platform to set itself apart from a slew of edtech competitors. According to the business, W.A.V.E 2.0, or whiteboard audio visual 2.0, is a patented technology that will make excellent education accessible to all students. According to Vedantu, the system uses artificial intelligence (AI) and machine learning (ML) to assess over 100 criteria to improve student engagement, teaching efficacy, and learning results.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global K-12 Online Tutoring Market Analysis

    8.1    Key Industry Highlights
    8.2    Global K-12 Online Tutoring Historical Market (2017-2021) 
    8.3    Global K-12 Online Tutoring Market Forecast (2022-2027)
    8.4    Global K-12 Online Tutoring Market by Tutoring Type
        8.4.1    Structured Tutoring 
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    On-Demand Tutoring  
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global K-12 Online Tutoring Market by Application
        8.5.1    Pre-Primary School
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Primary School
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Middle School
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    High School
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2017-2021)
            8.5.4.3    Forecast Trend (2022-2027)
    8.6    Global K-12 Online Tutoring Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Spain
            9.2.3.6    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Price Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Ambow Education Holding Ltd.
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    China Distance Education Holdings Limited
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    TAL Education Group  
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Vedantu Innovations Pvt. Ltd. 
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Tutor Group Limited (iTutorGroup)
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Others
13    Industry Events and Developments

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Key Questions Answered in the Report

The global K-12 Online Tutoring market size was valued at USD 175 billion in 2021.

In the forecast period of 2022-2027, the market is projected to grow at a CAGR of 28%.

The significant shift towards microlearning is one of the essential drivers of the K-12 Online Tutoring market growth.

Ambow Education Holding Ltd. (NYSEAMERICAN: AMBO), China Distance Education Holdings Ltd. (NYSE: DL), iTutorGroup, TAL Education Group (NYSE: TAL), and Vedantu Innovations Pvt. Ltd. are some of the prominent players in the market.

The North American region of the K-12 Online Tutoring industry holds a significant share in the market.

Analyst Review

The global K-12 Online Tutoring market attained a value of USD 175 billion in 2021, driven by the increased relevance of STEM education and expanding career prospects in STEM industries. Aided by the growing shift toward microlearning, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 28%. The market is projected to reach USD 752 billion by 2027. Some of the leading players in the industry are Ambow Education Holding Ltd. (NYSEAMERICAN: AMBO), China Distance Education Holdings Ltd. (NYSE: DL), iTutorGroup, TAL Education Group (NYSE: TAL), and Vedantu Innovations Pvt. Ltd.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses a combination of cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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