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Global Kombucha Tea Industry Report: Regional Analysis; Key Segmentation and Scope; by Type; Industry Opportunities and Challenges; Market Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Value Chain Analysis; Industry Events and Developments; Manufacturing Process; Competitive Landscape, 2022-2027

Kombucha Tea Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global Kombucha Tea market reached a value of about USD 2452 million in 2021. The industry is projected to grow at a CAGR of around 12.8% in the forecast period of 2022-2027 to reach a value of about USD 5020.8 million by 2027.

The global Kombucha Tea industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The industry is being driven by increased demand in emerging nations because of lifestyle changes and the drink's numerous health advantages. Latin America and the Asia Pacific are the highest category spender by region, driving the demand for the Kombucha Tea industry.

Industry Definition and Segmentation

Kombucha, or tea mushroom, is a functional beverage created by fermenting tea and sugar with the kombucha culture, or SCOBY (Symbiotic Culture of Bacteria and Yeast). It has a flavour that spans from bubbling apple cider to champagne, depending on the tea used. It is rich in vitamins, amino acids, and other elements that provide a variety of health advantages, including improved immunity and a lower risk of cancer. The Kombucha Tea industry report comprises segments by Type (Organic, Non-Organic), Flavour (Fruits, Regular/Original, Herbs and Spices, Flowers, Others), Tea (Green Tea, Black Tea, Oolong Tea, Others), Packaging (Glass Bottles, Aluminium Cans, Pet Bottles, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, Others (Inc. Restaurants), Age Group (Age<20, Age 20-40, Age>40), Gender (Male, Female) and region (North America, Europe, Asia Pacific, the Middle East, and Africa, and South America).

Latin American Region is Driving the Growth of the Kombucha Tea Industry

The Latin America and the Asia Pacific region hold a significant share in the industry due to changing consumer consumption, rapid urbanisation, and rising disposable incomes.

The rising health awareness aids the industry among consumers and increases chronic and lifestyle-related disorders. The sector has gotten a boost from consumer demand for healthier probiotic foods. In addition, the growing shift towards the product among consumers in significant regions who have begun to drink it on an almost daily basis has also acted as a catalyst for the market, with big producers taking notice of the increased demand. The product's availability in various places, including supermarkets/hypermarkets, convenience stores, health stores, and internet vendors, is further driving sales in the industry.

Best Procurement Practices

The global Kombucha Tea industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Kombucha Tea regions across the globe, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

The tea bags are added and steep for 15 minutes when the water is boiled. Then the liquid and the sugar are well combined. Once the tea has reached the correct temperature, it is strained into a glass jug with the SCOBY, which will use sugar fermentation to turn the tea into kombucha. Now is the time to place the jar in a somewhat warm, dark setting for 7–10 days to allow the fermentation process to occur. The SCOBY will continue to develop in size until the prescribed number of days has passed, at which point the beverage will be finished.

Wide Range of Products in the Market, Further Propelling the Procurement of Kombucha Tea

The industry is being propelled by the variety of flavours available in the market, including regular/original, fruits, herbs & spices, florals, and more. Manufacturers are experimenting with novel flavours, such as a combination of flowers, fruits, herbs, and spices, to meet the changing tastes of the population. Furthermore, the spike in demand for organic kombucha tea is expected to provide a lucrative potential for market expansion. Additionally, the manufacturers highlight the tradition, transparency, and purity of manufacturing and the health advantages of kombucha tea to profit from the premiumisation trend, further boosting the market demand. Also, the growing popularity of Fermented and raw foods, particularly in cafés and stores, is likely to impact the market positively.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Kombucha Tea Industry Report

  • GT's Living Foods
  • Brew Dr Kombucha, LLC
  • Kevita, Inc
  • Remedy Kombucha Pty Ltd.
  • Carpe Diem

Market Landscape

The major competitors in the global kombucha tea market are concentrating on developing new flavours. Key companies focus on extending their product range in response to kombucha tea market trends, such as shifting customer preferences toward non-alcoholic drinks and rising consumption of healthy beverages.

Key Initiatives by Companies

  • Harris Tea Firm purchased Tetley Harris Food Group from Tata Consumer Products Company in April 2021. Harris Tea will be able to deliver end-to-end services to food service clients because of this purchase, with a sustained focus on a variety of creative product lines and services. Harris Tea Foodservice will provide kombucha, red rose, southern breeze, and other teas as part of its portfolio. Tetley Harris Food Group is a maker of hot, green, speciality, herbal, and iced tea concentrate products in the United States.
  • In 2018, Coco-Cola purchased organic and raw trade co., a kombucha company that produces the MOJO brand of naturally fermented live culture organic kombucha beverages.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Kombucha Tea Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Kombucha Tea Historical Market (2017-2021) 
    8.3    Global Kombucha Tea Market Forecast (2022-2027)
    8.4    Global Kombucha Tea Market by Type
        8.4.1    Organic
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Non-Organic
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Kombucha Tea Market by Flavour
        8.5.1    Fruits
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Regular/Original
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Herbs and Spices
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Flowers
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2017-2021)
            8.5.4.3    Forecast Trend (2022-2027)
        8.5.5    Others
    8.6    Global Kombucha Tea Market by Tea
        8.6.1    Green Tea
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Black Tea
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Oolong Tea
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021)
            8.6.3.3    Forecast Trend (2022-2027)
        8.6.4    Others
    8.7    Global Kombucha Tea Market by Packaging
        8.7.1    Glass Bottles
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2017-2021)
            8.7.1.3    Forecast Trend (2022-2027)
        8.7.2    Aluminium Cans
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2017-2021)
            8.7.2.3    Forecast Trend (2022-2027)
        8.7.3    Pet Bottles
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2017-2021)
            8.7.3.3    Forecast Trend (2022-2027)
        8.7.4    Others
    8.8    Global Kombucha Tea Market by Distribution Channel
        8.8.1    Supermarkets/Hypermarkets
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2017-2021)
            8.8.1.3    Forecast Trend (2022-2027)
        8.8.2    Convenience Stores
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2017-2021)
            8.8.2.3    Forecast Trend (2022-2027)
        8.8.3    Health Stores
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2017-2021)
            8.8.3.3    Forecast Trend (2022-2027)
        8.8.4    Online Retailers
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2017-2021)
            8.8.4.3    Forecast Trend (2022-2027)
        8.8.5    Others (Inc. Restaurants)
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2017-2021)
            8.8.5.3    Forecast Trend (2022-2027)
    8.9    Global Kombucha Tea Market by Age Group
        8.9.1    Age<20
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2017-2021)
            8.9.1.3    Forecast Trend (2022-2027)
        8.9.2    Age 20-40
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2017-2021)
            8.9.2.3    Forecast Trend (2022-2027)
        8.9.3    Age>40
            8.9.3.1    Market Share
            8.9.3.2    Historical Trend (2017-2021)
            8.9.3.3    Forecast Trend (2022-2027)
    8.10    Global Kombucha Tea Market by Gender
        8.10.1    Male
            8.10.1.1    Market Share
            8.10.1.2    Historical Trend (2017-2021)
            8.10.1.3    Forecast Trend (2022-2027)
        8.10.2    Female
            8.10.2.1    Market Share
            8.10.2.2    Historical Trend (2017-2021)
            8.10.2.3    Forecast Trend (2022-2027)
    8.11    Global Kombucha Tea Market by Region
        8.11.1    Market Share
            8.11.1.1    North America
            8.11.1.2    Europe
            8.11.1.3    Asia Pacific
            8.11.1.4    Latin America
            8.11.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    GT’s Living Foods
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Brew Dr. Kombucha, LLC
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Kevita, Inc
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Remedy Kombucha Pty Ltd.
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Carpe Diem
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Humm Kombucha, LLC
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    Kombucha Wonder Drink
            11.2.7.1    Company Overview
            11.2.7.2    Product Portfolio
            11.2.7.3    Demographic Reach and Achievements
            11.2.7.4    Certifications
        11.2.8    Reeds, Inc.
            11.2.8.1    Company Overview
            11.2.8.2    Product Portfolio
            11.2.8.3    Demographic Reach and Achievements
            11.2.8.4    Certifications
        11.2.9    Equinox Kombucha
            11.2.9.1    Company Overview
            11.2.9.2    Product Portfolio
            11.2.9.3    Demographic Reach and Achievements
            11.2.9.4    Certifications
        11.2.10    Others
12    Industry Events and Developments
 

Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operation Involved
2    Project Requirement and Cost Analysis
    2.1    Land, Location and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Material
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investment

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Key Questions Answered in the Report

The global Kombucha Tea market size was valued at USD 2452 million in 2021.

In the forecast period of 2022-2027, the market is projected to grow at a CAGR of 12.8%.

The significant demand for organic kombucha tea is one of the essential drivers of the Kombucha Tea market growth.

GT's Living Foods, Brew Dr. Kombucha, LLC, Kevita, Inc, Remedy Kombucha Pty Ltd., and Carpe Diem are some of the prominent players in the market.

The Latin America and Asia Pacific region of the Kombucha Tea industry holds a significant share in the market.

Analyst Review

The global Kombucha Tea market attained a value of USD 2452 million in 2021, driven by the rising health awareness among consumers and an increase in chronic and lifestyle-related disorders. Aided by the factors like variety of flavours available in the market, experimenting with novel flavours, the changing tastes of the population, a spike in demand for organic kombucha tea, and the premiumisation trend, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 12.8%. The market is projected to reach USD 5020.8 million by 2027. Some of the leading players in the industry are GT's Living Foods, Brew Dr. Kombucha, LLC, Kevita, Inc, Remedy Kombucha Pty Ltd., and Carpe Diem.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses a combination of cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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We understand the cruciality of high-quality assessments that are important for our clients to take timely decisions and plan strategically. We have been continuously upgrading our tools and resources over the past years to become useful partners for our clientele. Our research methods are supported by most recent technology, our trusted and verified databases that are modified as per the needs help us serve our clients effectively every time and puts them ahead of their competitors.

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