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Global Labels Industry Report: Country Overview; Value Chain Analysis; Production Process; Trade Analysis; Market Dynamics: Drivers & Constraints, Industry Events, Innovations & Trends, SWOT Analysis; Porter’s Five Forces; Industry Best Practices: Sourcing Strategy, Procurement Model, Contract Structure, Negotiation Levers, Pricing Model, Key Factors Influencing the Quotation; Key Supplier Analysis, 2022-2027

Labels Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global labels market reached a value of about 55.7 billion sq. m in 2021. The industry is projected to grow at a CAGR of around 4% in the forecast period of 2022-2027 to reach a value of about 70.47 billion Sq. M by 2027.

The global Labels industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The market is primarily driven by the rising demand for packaging from various end-user industries. In the industry report, the key demand indicator is the highest category spender by region—Asia Pacific.

Industry Definition and Segmentation

A label is a piece of paper, plastic film, or different material affixed to an object. It serves as a source of information or symbols regarding the product or item written or printed. Labelling can also refer to the information published directly on a container or object. The Labels industry report comprises segments by type (Pressure Sensitive, Glue Applied, Stretch and Shrink Sleeve, In-Mold, Others) and region (North America, Europe, Asia Pacific, the Middle East, and Africa, and South America).

The Asia Pacific Region is Driving the Growth of the Industry

The Asia Pacific holds the largest share in the industry, driven by the rising spectrum of stretch & shrink sleeve labels applications in the food & beverage, healthcare, and beauty & personal care industries. During the forecast period, demand for stretch & shrink sleeve labels is likely to be driven by industrialisation, rising middle-class population, rising disposable income, changing lifestyles, and increased consumption of packaged items. The brands have become more prevalent in the area because of their low cost, easy availability of raw materials, and demand for product labelling from densely populated nations like India and China. In addition, self-adhesive labels are anticipated to indicate an increasing preference for and acceptance of permanent brands in the food business.

The market is being driven by the increased need for labels from major end-use industries such as food and beverages. The pharmaceutical business is projected to bolster demand for labels. In-mould labels are also desired in the pharmaceutical business, particularly for goods like vaccinations, antibiotics, and others sensitive to temperature changes. Cryo pharmaceutical items with in-mould labels have better durability, better product characteristics, and better adhesion to the container. Labels find application in food and consumer goods packaging through their functional qualities, including product identification, ingredient information, warning notices, cautionary alerts, etc. Labels are also significant contributors to brand promotion because of their visual aspect. With the rise of e-commerce, there is a greater demand for more environmentally friendly and effective packaging. This encourages customers to seek more environmentally friendly and appealing options, such as recyclable adhesives, liner-free labels, and clear film labels on transparent substrates. As a result, the rise of e-commerce has necessitated the development of more effective and environmentally friendly packaging, thus resulting in increased demand.

Best Procurement Practices

The global labels industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major international labels regions, such as engagement models, contract terms, and buyer and supplier negotiation levers.

Category Management Studies

There are various types of labels available for different applications. Heat-activated adhesives can be used on blow-molded containers and use heat-activated adhesives. Light pressure applies pressure-sensitive sealants, which do not require activation or heat. Release liners are commonly used on PSA labels to preserve the bond and aid label handling. Information plates are attached to industrial equipment with rivets. Shrinkwrap is used to cover packages with printed shrinkable labels that are then heated to shrink them. Fabrics for apparel, tents, beds, and industrial sacks are sewn—wet glue (starch, dextrin, PVA, gummed adhesive). Swing tags are commonly made of yarn, twine, or plastic ties. Static cling has a static charge that allows it to adhere to surfaces such as glass without glue.

Developments in the Product, Further Driving the Procurement of Labels

The various developments in the product are propelling the industry. Plastic materials are becoming more popular due to their technological and financial benefits and improved aesthetic performance. Beverage bottles now include labels with unique designs and NFC technology to enhance client reception and loyalty. Due to the FDA's expanding requirements mandating more label information, companies use innovative technologies to merge greater facts on labels with appealing packaging. RFID and barcode labels are becoming more popular in the logistics and retail industries. Inflating middle-class disposable income would lead to increased expenditure in the retail and FMCG industries, which will indirectly help to increase demand for brands. To fulfil the changing expectations of customers, businesses are relying on high-quality labelling and packaging. Furthermore, a growing share of the pressure-sensitive label market is using polymer film materials such as PE, PP, PET, and PVC to provide added functionality to the label, such as strength, moisture impermeability, colour, surface smoothness, transparency, high gloss, durability, and mechanical resistance.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Labels Industry Report

  • CCL Industries Inc.
  • WestRock Company
  • Multi-Colour Corporation
  • Avery Dennison Corporation
  • Lintec Corporation

Market Landscape

The Pressure Labels Competitive Environment Due to many small and medium-sized businesses, the market is highly fragmented. As a result, the market is exceedingly competitive. To expand their market status, these corporations have executed a range of development strategies. Expansion, new product development, mergers and acquisitions, and cooperation are the primary growth methods these companies use to improve their product range and geographical presence to address the rising demand for stretch sleeve and shrink sleeve labels in emerging nations.

Key Initiatives by Companies

  • Avery Dennison has received USDA BioPreferred Certification for a new hot-melt adhesive, the business said in October 2021. By substituting petroleum-derived chemicals with renewable agricultural resources, the certified bond provides companies with additional opportunities to promote sustainable packaging to their customers.
  • Dow Packaging and Specialty Plastics announced the debut of bio-based AFFINITY RE to complement its high-performance AFFINITY GA polyolefin elastomers (POE). Thanks to this solution, Dow customer Henkel's Technomelt SUPRA ECO line has achieved another milestone in both organisations' environmental goals.

1.    Executive Summary
2.    Labels Market Snapshot

    2.1.    Labels Market Outlook
    2.2.    Labels Industry Analysis By Type
        2.2.1.    Pressure Sensitive
        2.2.2.    Glue Applied
        2.2.3.    Stretch and Shrink Sleeve
        2.2.4.    In-Mold
        2.2.5.    Others
    2.3.    Regional Overview
        2.3.1.    North America
        2.3.2.    Europe
        2.3.3.    Asia Pacific 
        2.3.4.    Latin America
        2.3.5.    Middle East and Africa
3.    Impact of Recent Events 
4.    Labels Value Chain Analysis 
5.    Labels Production Process
6.    Trade Analysis 
7.    Major Risk Factors in Sourcing
8.    Labels Cost Structure
9.    Labels Price Analysis 
10.    Key Demand Indicator Analysis
11.    Key Price Indicator Analysis
12.    Labels Market Dynamics

    12.1.    Drivers & Constraints
    12.2.    Industry Events 
    12.3.    Innovations & Trends
    12.4.    Swot Analysis
    12.5.    Porter’s Five Forces
        12.5.1.    Buyer Power
        12.5.2.    Supplier Power
        12.5.3.    Threat of New Entrants
        12.5.4.    Threat of Substitutes
        12.5.5.    Industry Rivalry
13.    Industry Best Practices
    13.1.    Sourcing Strategy
    13.2.    Procurement Model
    13.3.    Contract Structure
    13.4.    Negotiation Levers
    13.5.    Pricing Model
    13.6.    Key Factors Influencing the Quotation 
14.    Key Supplier Analysis
    14.1.    CCL Industries Inc.
    14.2.    WestRock Company
    14.3.    Multi-Colour Corporation
    14.4.    Avery Dennison Corporation
    14.5.    Lintec Corporation

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Key Questions Answered in the Report

The global Labels market size was valued at 55.7 billion sq. m in 2021.

As per the type provided, the Pressure Sensitive segment is anticipated to lead the market between 2022 and 2027.

The significant demand for labelling in various end-use products is one of the essential drivers of the Labels market growth.

CCL Industries Inc., Multi Packaging Solutions International Limited, Multi-Colour Corporation, Avery Dennison Corporation, and Lintec Corporation are some of the key players in the market.

The Asia Pacific region of the Labels industry holds a significant share in the market.

Analyst Review

The global Labels market attained a 55.7 billion sq. m in 2021, driven by the increased need for labels from major end-use industries such as food and beverages. The pharmaceutical business is projected to bolster demand for brands. Aided by the growing advancements, like labels with unique designs and NFC technology, RFID labels, barcode labels, polymer film materials, etc., the market is expected to witness further growth in the forecast period of 2022-2027 CAGR of 4%. The market is projected to reach 70.47 billion Sq. m by 2027. Some of the leading players in the industry are CCL Industries Inc., Multi Packaging Solutions International Limited, Multi-Colour Corporation, Avery Dennison Corporation, and Lintec Corporation.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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