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Global Mannequins Industry Report: Country Overview; Value Chain Analysis; Production Process; Trade Analysis; Market Dynamics: Drivers & Constraints, Industry Events, Innovations & Trends, SWOT Analysis; Porter’s Five Forces; Industry Best Practices: Sourcing Strategy, Procurement Model, Contract Structure, Negotiation Levers, Key Factors Influencing the Quotation; Key Supplier Analysis, 2022-2027

Mannequins Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global Mannequins market reached a value of about USD 9.04 billion in 2021. The industry is projected to grow at a CAGR of around 2.80% in the forecast period of 2022-2027 to reach a value of about USD 11.1 billion by 2027.

The global Mannequins industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The need for displaying products in the retail sector is primarily driving the market. In the industry report, the key demand indicator is the highest category spender by region—Asia.

Mannequins: Industry Definition and Segmentation

A mannequin is a life-size replica of a human figure representation used primarily for exhibiting clothing, particularly in store windows. It is used by artists, tailors, dressmakers, window-dressers, and others to display or fit clothes and show off various materials and textiles.

The Mannequins industry report comprises segments by region (North America, Europe, Asia Pacific, the Middle East and Africa, and South America).

The Asia Pacific Region is Driving the Growth of the Industry

Asia holds the largest share in the industry as established mannequin suppliers dominate China. Mannequins are expected to remain the most popular item in the Asia Pacific, except in Japan.

The market is driven by the growing spread of contemporary retail in emerging nations. The importance of window displays as the most potent instrument for driving walk-ins has grown, leading to the industry's growth. The use of mannequins results in higher product sales. It ensures the exhibition of new trends or fashion statements, which increases the likelihood of customers purchasing things on the floor. Low inventory costs, flexibility, and greater earnings are also projected to enhance mannequin market growth throughout the projection period. Furthermore, mannequins have become a vital element of a brand's visual identity, and as a result, shops are willing to spend on figures while maintaining a premium style and quality.

However, the lack of display space will likely hamper the market's growth.

Best Procurement Practices

The global Mannequins industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Mannequins regions, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

The stance of the sculpture is determined, following which images and dimensions are obtained. These specifications are used to make an aluminium body to which wood and wet clay are bonded. Following the addition of the head, hands, and feet to the frame, the detailing process begins. Because it is lightweight and can be finely moulded to individual specifications, fibreglass is the standard material used to fabricate beautiful mannequins that help businesses sell their products and create captivating designs and window displays.

Technological Advancements, Further Driving the Procurement of Mannequins

The industry is being propelled due to various technological breakthroughs like facial recognition and beacon technology, which may also serve as a significant source of information. Retailers utilise beacon-equipped mannequins to enhance the client experience, as well as to gather vital data on shopping behaviour. Furthermore, emerging trends in bio-production, material investigation, customisation, realistic mannequins, technological integration, and other areas are driving greater demand. Mannequin manufacturers concentrate on producing environmentally friendly mannequins to reduce their environmental impact. They are utilising automated production techniques to minimise mannequin production time, thereby increasing production capacity and, as a result, sales.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Mannequins Industry Report

  • Genesis Display GmbH
  • Noa Brands Group
  • Cofrad Mannequins
  • Bonaveri Srl Unipersonale
  • Hans Boodt Mannequins

Market Landscape

As there are so many local and regional companies, the global mannequin market is highly fragmented and competitive. Key players use various marketing techniques, including mergers & acquisitions, expansions, collaborations, and partnerships. Leading organisations also use new product creation as a strategic way to expand their market presence among customers. Manufacturers are constantly altering the primary material to adjust the physical qualities of finished goods to meet the demands of unique users. Advanced mannequins have been incorporated as a result of these efforts.

Key Initiatives by Companies

  • Genesis Display GmbH is a company that specialises in displaying and providing long-term solutions for the mannequin market. The need for fibreglass reinforced polyester (FRP) alternatives is constantly increasing. The answer to this trend with their new BionicV® label, which has a material that is 100% free of fibreglass and employs a combination of bio-resin and viscose fibres instead.
  • Noabrands is the only company that can produce mannequins from 100 percent recyclable material.

1.    Executive Summary
2.    Mannequins Market Snapshot

    2.1.    Mannequins Market Outlook
    2.2.    Regional Overview
        2.2.1.    North America
        2.2.2.    Europe
        2.2.3.    Asia Pacific 
        2.2.4.    Latin America
        2.2.5.    Middle East and Africa
3.    Impact of Recent Events 
4.    Mannequins Value Chain Analysis 
5.    Mannequins Production Process
6.    Trade Analysis 
7.    Major Risk Factors in Sourcing
8.    Mannequins Cost Structure
9.    Mannequins Price Analysis 
10.    Key Demand Indicator Analysis
11.    Key Price Indicator Analysis
12.    Mannequins Market Dynamics

    12.1.    Drivers & Constraints
    12.2.    Industry Events 
    12.3.    Innovations & Trends
    12.4.    Swot Analysis
    12.5.    Porter’s Five Forces
        12.5.1.    Buyer Power
        12.5.2.    Supplier Power
        12.5.3.    Threat of New Entrants
        12.5.4.    Threat of Substitutes
        12.5.5.    Industry Rivalry
13.    Industry Best Practices
    13.1.    Sourcing Strategy
    13.2.    Procurement Model
    13.3.    Contract Structure
    13.4.    Negotiation Levers
    13.5.    Pricing Model
    13.6.    Key Factors Influencing the Quotation 
14.    Key Supplier Analysis
    14.1.    Genesis Display GmbH 
    14.2.    Noa Brands Group 
    14.3.    Cofrad Mannequins
    14.4.    Bonaveri Srl Unipersonale
    14.5.    Hans Boodt Mannequins

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Key Questions Answered in the Report

The global Mannequins market size was valued at USD 9.04 billion in 2021.

In the forecast period of 2022-2027, the market is projected to grow at a CAGR of 2.80%.

The significant demand for the product in the retail sector is one of the essential drivers of the Mannequins market growth.

Genesis Display GmbH, Noa Brands Group Holding Company, Cofrad, BONAVERI Srl Unipersonale, and Hans Boodt Mannequins Worldwide are some of the major players in the market.

The Asia region of the Mannequins industry holds a significant share in the market.

Analyst Review

The global Mannequins market reached USD 9.04 billion in 2021, driven by the growing spread of contemporary retail in emerging nations. Aided by the increasing technological advancements, like facial recognition and beacon technology, trends in bio-production, material investigation, customisation, realistic mannequins, and others, the market is expected to witness further growth in the forecast period 2022-2027, growing at a CAGR of 2.8%. The market is projected to reach USD 11.1 billion by 2027. Some of the leading players in the industry are Genesis Display GmbH, Noa Brands Group Holding Company, Cofrad, BONAVERI Srl Unipersonale, and Hans Boodt Mannequins Worldwide.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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