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North America Laundry Detergents Industry Report: Regional Analysis; Key Segmentation and Scope; Industry Opportunities and Challenges; Market Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Value Chain Analysis; Price Analysis; Trade Data Analysis; Industry Events and Developments; Competitive Landscape, 2022-2027

Laundry Detergents Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The North America Laundry Detergents market reached a value of about USD 10.62 billion in 2021. The industry is projected to grow at a CAGR of around 3.1% in the forecast period of 2022-2027 to reach a value of about USD 12.75 billion by 2027.

The North America Laundry Detergents industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The demand for the product in the house and industrial sector for cleaning purposes is driving the market growth. The United States of America is the highest category spender by region, driving the demand for the Laundry Detergents industry.

Laundry Detergents: Industry Definition and Segmentation

A cleaning chemical called laundry detergent is produced in liquid or powder form and is used to remove stains, pollutants, and other contaminants from clothing. Dilutions of surfactants or a combination of surfactants are used in laundry detergents to provide the detergent with its cleaning capabilities. The two categories of them are enzymatic and non-enzymatic. Typically, bleach, surfactants, enzymes, soil anti-deposition agents, optical brighteners, foam regulators, perfumes, colours, and corrosion inhibitors are used to produce laundry detergent powder. The Laundry Detergents industry report comprises segments by Form (Powder, Liquid, Others), Type (Enzymatic, Non-Enzymatic), Application (Household, Industrial, and Institutional), and Country (United States of America, Canada).

The United States of America and Canada Regions are Driving the Growth of the Industry

The United States of America owns a significant share in the market facilitated by the region's increased need for laundry detergents. Enzymatic detergents are growing in popularity in the area due to their advantageous characteristics, such as their capacity to dissolve stubborn stains even in cold water. As a result, the market is witnessing growth.

The market is being driven by the expansion of the home sector in the area and rising per-person spending on cleaning supplies. The increased disposable incomes and population growth are other essential factors furthering the industry's expansion. Due to the rising purchasing power, consumerism is expanding, particularly in the textile business. As a result, of the rise in clothing demand, the domestic application segment is propelling. Due to the ease and lower cost of the home application sector compared to the commercial application sector, the industry is witnessing further growth. Also, the industrial sector is anticipated to grow owing to the increasing demand for textile, hospitality, and laundry services.

Best Procurement Practices

The North America Laundry Detergents industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major North America Laundry Detergents regions across the globe, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

Several chemicals are present in detergent; the most important are builders, substances with several uses. They improve the surfactant's effectiveness. Additionally, they sequester the hard water minerals, keeping them in solution and preventing them from precipitating. Further, contractors can turn oil and grease into tiny globules that may be wiped away. Some prevent corrosion and ensure that the detergent, such as sodium silicate, won't harm a washing machine. Other builders also contribute to the wash water's chemical equilibrium, which allows that it facilitates efficient cleaning.

Other Crucial Factors, Further Propelling the Procurement of Laundry Detergents

The rising hygiene awareness is aiding the industry among consumers. Furthermore, a strong distribution network, particularly in nations like the United States, will support the market. Because of the convenience of delivery and tempting discounts on high-quality detergents, the development of e-commerce platforms is projected to fuel market expansion. In addition, rising consumer demand for sustainable and organic goods. A strong distribution network is also fueling the development of the sector in the area. Owing to all these factors, the market is witnessing growth. Also, the customer acceptance of new goods, rising demand for scented laundry care products, non-allergenic/green products, and the creation of new products are likely to create new opportunities for manufacturers.

The regional markets for the industry can be divided into the United States of America and Canada

Key Industry Players Mentioned in the Laundry Detergents Industry Report

  • The Procter & Gamble Company
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc.
  • S. C. Johnson & Son, Inc.
  • Seventh Generation, Inc.

Market Landscape

There is fierce rivalry in the market for laundry detergent. To improve their market shares, seize growth opportunities, and boost market profitability, the companies in the market have employed various developmental tactics. Companies are turning to strategic mergers and acquisitions to expand their global footprint and capture a market share. The leading companies are pursuing mergers and acquisitions and incorporating cutting-edge technology into creating new products which have a more negligible effect on the human body and the fabrics where the detergents are used.

Key Initiatives by Companies

  • Reitz Capital Advisors LLC said in its most recent 13F filing with the Securities & Exchange Commission that it grew its holdings in The Procter & Gamble Company shares by 4.2 percent during the first quarter. The fund held 1,856 shares of the company's stock after acquiring 75 shares during the quarter. Procter & Gamble was a holding of Reitz Capital Advisors LLC worth $284,000 as of its most recent SEC filing.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    North America
7    Industry Opportunities and Challenges
8    Global Laundry Detergents Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Laundry Detergents Historical Market (2017-2021) 
    8.3    Global Laundry Detergents Market Forecast (2022-2027)
    8.4    Global Laundry Detergents Market by Form
        8.4.1    Powder
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Liquid
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Others
    8.5    Global Laundry Detergents Market by Type
        8.5.1    Enzymatic
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Non-Enzymatic
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
    8.6    Global Laundry Detergents Market by Application
        8.6.1    Household
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Industrial and Institutional
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
    8.7    Global Laundry Detergents Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East & Africa
9    North America Laundry Detergents Market Analysis
    9.1    Key Industry Highlights
    9.2    North America Laundry Detergents Historical Market (2017-2021) 
    9.3    North America Laundry Detergents Market Forecast (2022-2027)
    9.4    North America Laundry Detergents Market by Form
        9.4.1    Powder
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2017-2021)
            9.4.1.3    Forecast Trend (2022-2027)
        9.4.2    Liquid
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2017-2021)
            9.4.2.3    Forecast Trend (2022-2027)
        9.4.3    Others
    9.5    North America Laundry Detergents Market by Type
        9.5.1    Enzymatic
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2017-2021)
            9.5.1.3    Forecast Trend (2022-2027)
        9.5.2    Non-Enzymatic
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2017-2021)
            9.5.2.3    Forecast Trend (2022-2027)
    9.6    North America Laundry Detergents Market by Application
        9.6.1    Household
            9.6.1.1    Market Share
            9.6.1.2    Historical Trend (2017-2021)
            9.6.1.3    Forecast Trend (2022-2027)
        9.6.2    Industrial and Institutional
            9.6.2.1    Market Share
            9.6.2.2    Historical Trend (2017-2021)
            9.6.2.3    Forecast Trend (2022-2027)
    9.7    North America Laundry Detergents Market by Country
        9.7.1    Market Share
            9.7.1.1    United States of America
            9.7.1.2    Canada
10    Regional Analysis
    10.1    United States of America
        10.1.1    Historical Trend (2017-2021)
        10.1.2    Forecast Trend (2022-2027)
    10.2    Canada
        10.2.1    Historical Trend (2017-2021)
        10.2.2    Forecast Trend (2022-2027)
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyer’s Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    Key Indicators for Demand
    11.4    Key Indicators for Price
12    Value Chain Analysis
13    Price Analysis

    13.1    United States of America Historical Price Trends (2017-2021) and Forecast (2022-2027)
        13.1.1    Powder Detergents
        13.1.2    Liquid Detergents
    13.2    Canada Historical Price Trends (2017-2021) and Forecast (2022-2027)
        13.2.1    Powder Detergents
        13.2.2    Liquid Detergents
14    Trade Data Analysis
    14.1    Global (HS Code-3402) Laundry Detergents Trade Analysis
    14.2    Major Exporting Countries
        14.2.1    By Value
        14.2.2    By Volume
    14.3    Major Importing Countries
        14.3.1    By Value
        14.3.2    By Volume 
15    Competitive Landscape
    15.1    Market Structure
    15.2    North America Laundry Detergents Market Share (%) by Manufacturers (2020)
        15.2.1    S. C. Johnson & Son, Inc.
        15.2.2    The Procter & Gamble Company
        15.2.3    Henkel AG & Company, KGaA
        15.2.4    Church & Dwight Co., Inc
        15.2.5    The Clorox Company
        15.2.6    Seventh Generation, Inc.
        15.2.7    Alticor Inc.
        15.2.8    USA Detergents Manufacturing Inc.
        15.2.9    Others
    15.3    North America Laundry Detergents Market Share (Volume) by Manufacturers (2020)
        15.3.1    S. C. Johnson & Son, Inc.
        15.3.2    The Procter & Gamble Company
        15.3.3    Henkel AG & Company, KGaA
        15.3.4    Church & Dwight Co., Inc
        15.3.5    The Clorox Company
        15.3.6    Seventh Generation, Inc.
        15.3.7    Alticor Inc.
        15.3.8    USA Detergents Manufacturing Inc.
        15.3.9    Others
    15.4    North America Laundry Detergents Market Share (%) by Brands (2020)
        15.4.1    Tide
        15.4.2    Gain
        15.4.3    Tide Simply Clean and Fresh
        15.4.4    Arm & Hammer
        15.4.5    Purex
        15.4.6    Tide Plus a Touch of Downy
        15.4.7    Arm & Hammer Plus Oxy Clean
        15.4.8    Tide Plus Febreze
        15.4.9    Persil Pro Clean
        15.4.10    Xtra
        15.4.11    Others
    15.5    North America Laundry Detergents Market Share (Volume) by Brands (2020)
        15.5.1    Tide
        15.5.2    Gain
        15.5.3    Tide Simply Clean and Fresh
        15.5.4    Arm & Hammer
        15.5.5    Purex
        15.5.6    Tide Plus a Touch of Downy
        15.5.7    Arm & Hammer Plus Oxy Clean
        15.5.8    Tide Plus Febreze
        15.5.9    Persil Pro Clean
        15.5.10    Xtra
        15.5.11    Others
    15.6    Company Profiles
        15.6.1    S. C. Johnson & Son, Inc.
            15.6.1.1    Company Overview
            15.6.1.2    Product Portfolio
            15.6.1.3    Demographic Reach and Achievements
            15.6.1.4    Certifications
        15.6.2    The Procter & Gamble Company
            15.6.2.1    Company Overview
            15.6.2.2    Product Portfolio
            15.6.2.3    Demographic Reach and Achievements
            15.6.2.4    Certifications
        15.6.3    Henkel AG & Company, KGaA
            15.6.3.1    Company Overview
            15.6.3.2    Product Portfolio
            15.6.3.3    Demographic Reach and Achievements
            15.6.3.4    Certifications
        15.6.4    Church & Dwight Co., Inc
            15.6.4.1    Company Overview
            15.6.4.2    Product Portfolio
            15.6.4.3    Demographic Reach and Achievements
            15.6.4.4    Certifications
        15.6.5    The Clorox Company
            15.6.5.1    Company Overview
            15.6.5.2    Product Portfolio
            15.6.5.3    Demographic Reach and Achievements
            15.6.5.4    Certifications
        15.6.6    Seventh Generation Inc.
            15.6.6.1    Company Overview
            15.6.6.6    Product Portfolio
            15.6.6.3    Demographic Reach and Achievements
            15.6.6.4    Certifications
        15.6.7    Amway Corp.
            15.6.7.1    Company Overview
            15.6.7.6    Product Portfolio
            15.6.7.3    Demographic Reach and Achievements
            15.6.7.4    Certifications
        15.6.8    USA Detergents Manufacturing Inc
            15.6.8.1    Company Overview
            15.6.8.6    Product Portfolio
            15.6.8.3    Demographic Reach and Achievements
            15.6.8.4    Certifications
        15.6.9    Others
16    Industry Events and Developments

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Key Questions Answered in the Report

The North American Laundry Detergents market size was valued at USD 10.62 billion in 2021.

In the forecast period of 2022-2027, the market is projected to grow at a CAGR of 3.1%.

The significant demand for organic products is one of the essential drivers of the Laundry Detergents market growth.

S. C. Johnson & Son, Inc., The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, The Clorox Company, Seventh Generation, Inc., Amway Corp., USA Detergents Manufacturing Inc., and others are some of the major players in the market.

The United States of America region of the Laundry Detergents industry holds a significant share in the market.

Analyst Review

The North America Laundry Detergents market attained a value of USD 10.62 billion in 2021, driven by the expansion of the home sector in the area and rising per-person spending on cleaning supplies. Also, the industrial sector is anticipated to grow owing to the increasing demand for textile, hospitality, and laundry services. Aided by the growing technological advancements, the existence of a strong distribution network, the development of e-commerce platforms, and rising consumer demand for sustainable and organic goods, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 3.1%. The market is projected to reach USD 12.75 billion by 2027. Some of the leading players in the industry are S. C. Johnson & Son, Inc., The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, The Clorox Company, Seventh Generation, Inc., Amway Corp., USA Detergents Manufacturing Inc., and others.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses a combination of cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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