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Global Polyvinyl Alcohol Industry Report: Country Overview; Value Chain Analysis; Production Process; Cost Structure; Market Dynamics: Drivers & Constraints, Industry Events, Innovations & Trends, SWOT Analysis, Porter’s Five Forces; Industry Best Practices: Sourcing Strategy, Procurement Model, Contract Structure, Negotiation Levers, Key Factors Influencing the Quotation; Key Supplier Analysis, 2022-2027

Polyvinyl Alcohol Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global Polyvinyl Alcohol market reached a value of about USD 899.60 million in 2021. The industry is projected to grow at a CAGR of around 4% in the forecast period of 2022-2027 to reach a value of about USD 1137.84 million by 2027.

The global Polyvinyl Alcohol industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The polyvinyl alcohol market is being driven by rising demand in end-use sectors such as paper, food packaging, construction, electronics, and others, such as printing, textiles, and coatings. In the industry report, the key demand indicator is the highest category spender by region—Asia.

Industry Definition and Segmentation

PVOH or polyvinyl alcohol is a thermoplastic resin that is soluble or swells in water if obtained by complete hydrolysis of polyvinyl acetate or contains some acetate groups if obtained by partial hydrolysis. It is a synthetic polymer utilised in papermaking, textile warp sizing, PVAc adhesive formulations as a thickening and emulsion stabiliser, a variety of coatings, and 3D printing. It is odourless and colourless (white), and it's usually sold as beads or as a water solution. The Polyvinyl Alcohol industry report comprises segments by application (Packaging Films, Paper Industry, Construction Chemicals, Electronics, Textile) and region (North America, Europe, Asia Pacific, the Middle East, Africa, and South America).

Asia Region is Driving the Growth of the Alcohol Industry

The Asian region holds the largest share in the market due to many manufacturers and new end-use prospects. Owing to the increasing industrialisation and the expansion of the building industry, the market is witnessing further growth. Another critical factor is driving the development of the polyvinyl alcohol fibre market in the textile industry in China and India and the ever-increasing exports of textile-related goods in this area.

The broad application of the product is driving the market. In the construction sector, the growing use of construction products such as caulks and sealants, joint compounds such as standard cement and drywall mud, and redispersible powders such as grouts and mortars are propelling the industry forward. PVA is mainly used for binding and coating purposes. It is utilised as a film coating agent in applications that need moisture barrier or protective qualities. PVA shields active food ingredients from moisture, oxygen, and other external elements while disguising their flavour and odour. It aids ingesting and swallowing and enables for simple handling of completed items.

Furthermore, PVA coating agents can be applied to tablets, capsules, and other forms where film coatings are typically used at relatively high solids contents. Furthermore, the expanding potential in the electronics sector for producing devices such as transistors that require high dielectric permittivity. It is used for making products that need high dielectric qualities, such as transistors, which are likely to provide profitable prospects for the polyvinyl alcohol market.

However, the adverse effects of the product on health are hampering the market's growth.

Best Procurement Practices

The global Polyvinyl Alcohol industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Polyvinyl Alcohol regions, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

PVA is not made by polymerising the matching monomer, unlike other vinyl polymers, since the monomer, vinyl alcohol, is thermodynamically unstable when tautomerism to acetaldehyde. Instead of acetate, PVA is made by hydrolysing polyvinyl acetate or other vinyl ester-derived polymers having formate or chloroacetate groups. Usually, ground-catalysed transesterification with ethanol is used to transform polyvinyl esters. The degree of transesterification has an impact on the polymer's characteristics.

The Growing R&D Activities in the Product, Further Bolstering the Procurement of Polyvinyl Alcohol

The industry is being propelled by the demand for sustainable products in packaging. The food packaging industry is likely to be driven by a rising emphasis on sustainable, easy-to-use packaging and out-of-home consumption patterns in the future. Other key growth-inducing aspects include numerous product breakthroughs, such as the invention of PVA-based biocomposite films. These films' biodegradability, water absorption, and filler loading capabilities are all increased. Other factors, such as rising industrialisation, particularly in developing nations, and substantial research and development efforts, are expected to propel the market further. Polyvinyl alcohol is currently the most researched suspension polymerisation for use as a dielectric material in organic thin-film transistors because of its versatility, low cost, water-soluble polymer, non-toxicity, high dielectric reliability, adaptable hydrophilic system, minimal seepage current, good film properties, and, most significantly, its elevated dielectric permittivity and high insulating properties. Hence, growing R&D activities for the product are likely to impact the market positively.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Polyvinyl Alcohol Industry Report

  • Kuraray Co., Ltd
  • DuPont de Nemours, Inc
  • Sekisui Chemical CO., LTD
  • Anhui Wanwei Group Co., Ltd.

Market Landscape

Players in the polyvinyl alcohol market use various methods, including technology releases, acquisitions, and R&D. To create breakthrough goods and expand their market position, these companies are investing in R&D and employing techniques such as partnerships and collaborations well as mergers and acquisitions.

Key Initiatives by Companies

  • Kuraray Europe GmbH announced in February 2020 that it would construct new polyvinyl alcohol (PVA) water-soluble film factory in Poland. Its production is slated to commence in mid-2022 to address the growing demand for packaging film for unit dose detergents, medications, and other commodities.
  • Eastman Chemical Company invested in its Springfield, Massachusetts, manufacturing plant in March 2021 to improve and expand its extrusion capabilities for interlayer product lines.

1.    Executive Summary
2.    Global PVOH Market Snapshot

    2.1.    PVOH Market Outlook
    2.2.    PVOH Industry Analysis by Application
        2.2.1.    Packaging Films
        2.2.2.    Paper Industry
        2.2.3.    Construction Chemicals
        2.2.4.    Electronics
        2.2.5.    Textile
    2.3.    Regional Overview
        2.3.1.    North America
        2.3.2.    Europe
        2.3.3.    Asia Pacific
        2.3.4.    Latin America
        2.3.5.    MEA
3.    Impact of Recent Events 
4.    PVOH Value Chain Analysis 
5.    PVOH Production Process
6.    Trade Analysis 
7.    Major Risk Factors in Sourcing
8.    PVOH Cost Structure
9.    PVOH Price Analysis 
10.    Key Demand Indicator Analysis
11.    Key Price Indicator Analysis
12.    PVOH Market Dynamics

    12.1.    Drivers & Constraints
    12.2.    Industry Events 
    12.3.    Innovations & Trends
    12.4.    SWOT Analysis
    12.5.    Porter’s Five Forces
        12.5.1.    Buyer Power
        12.5.2.    Supplier Power
        12.5.3.    Threat of New entrants
        12.5.4.    Threat of Substitutes
        12.5.5.    Industry Rivalry
13.    Feedstock Market Analysis
    13.1.    Market Overview
    13.2.    Price Analysis 
14.    Industry Best Practices
    14.1.    Sourcing Strategy
    14.2.    Procurement Model
    14.3.    Contract Structure
    14.4.    Negotiation Levers
    14.5.    Pricing Model
    14.6.    Key Factors Influencing the Quotation 
15.    Key Supplier Analysis
    15.1.    Kuraray Co., Ltd
    15.2.    DuPont de Nemours, Inc
    15.3.    Sekisui Chemical CO., LTD
    15.4.    Anhui Wanwei Group Co., Ltd.

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Key Questions Answered in the Report

The global Polyvinyl Alcohol market size was valued at USD 899.60 million in 2021.

As per the application provided, the Packaging Films segment is anticipated to lead the market between 2022 and 2027.

The significant demand for sustainable packaging is one of the essential drivers of the Polyvinyl Alcohol market growth.

Kuraray, DuPont, Sekisui Chemical, and Anhui Wanwei Group Co., Ltd. are some of the key companies in the market.

The Asia region of the Polyvinyl Alcohol industry holds a significant share in the market.

Analyst Review

The global Polyvinyl Alcohol market attained a value of USD 899.60 million in 2021, driven by the broad application of the product. It is widely employed in industries including construction, film coating, electronics, etc., further boosting the market demand. Aided by the growing research and development projects paired with rising demand for sustainable products, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 4%. The market is projected to reach USD 1137.84 million by 2027. Some of the leading players in the industry are Kuraray, DuPont, Sekisui Chemical, and Anhui Wanwei Group Co., Ltd.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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