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Global Titanium Dioxide Industry Report: by Application; Country Overview; Value Chain Analysis; Production Process; Trade Analysis; Cost Structure; Market Dynamics: Drivers & Constraints, Industry Events, Innovations & Trends, SWOT Analysis, Porter’s Five Forces; Industry Best Practices: Sourcing Strategy, Procurement Model, Contract Structure, Negotiation Levers, Pricing Model; Key Supplier Analysis, 2022-2027

Titanium Dioxide Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global Titanium Dioxide market reached a value of about 6.8 MMT in 2021. The industry is projected to grow at a CAGR of around 4.3% in the forecast period of 2022-2027 to reach a value of about 8.4 MMT by 2027.

The global Titanium Dioxide industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The market for Titanium Dioxide is primarily being driven by the paints and coatings applications in construction, automotive, and industries.  In the industry report, the key demand indicator is the highest category spender by region—Asia Pacific.

Industry Definition and Segmentation

Titanium dioxide is an inorganic chemical known as titanium (IV) oxide or titania. It is a brilliant white chemical that is commonly employed as a vibrant colourant in various goods. It also possesses several lesser-known characteristics that make it a beneficial and crucial component in our fight against climate change and skin cancer prevention. TiO2 is a prominent component because of its ultra-white colour, ability to scatter light, and UV resistance. Because it is easy to passivate in oxidising conditions, where it forms a protective oxide coating, it provides a high level of corrosion resistance on titanium surfaces. Paint, sunscreen, and food colouring are just a few of the applications for this pigment. The Titanium Dioxide industry report comprises segments by application (Paints & Coatings, Plastics, Papers) and region (North America, Europe, Asia Pacific, the Middle East, Africa, and South America).

The Asia Pacific Region is Driving the Growth of the Industry

The Asia Pacific holds the largest share in the industry due to the rising building activity in China, India, and Southeast Asia, which has boosted demand for paints and coatings, likely to drive up product demand. In addition, the region's increased need for lightweight automobiles is fuelling product demand in automotive coatings applications. Rapid urbanisation and industrialisation, rising purchasing power parity (PPP), a high standard of living, and rising disposable income contribute to the construction industry's expansion. China is the most critical market for titanium dioxide in the region.

The industry is mainly being propelled by the rising demand for paints and coatings in the increasing building sector worldwide, which includes residential and non-residential infrastructure. UV and water resistance are required for architectural paints, whereas chemical and corrosion resistance is required for some specialist coatings. It also has a photocatalyst capability, which allows it to self-clean and guard against germs, algae, fungus, and pollutants. Titanium dioxide guarantees improvement of the application, a long-lasting brand-new look, a small number of coats, and simple-to-clean surfaces in paints and coatings. Because of its favourable physical qualities, this substance is widely employed by paints & coatings and plastic compounders, boosting sales in the sector. Excellent whiteness and brightness, colour retention, durability, and great dispersibility are just a few of TiO2's essential features. In addition, the pigment has a TiO2 level of more than 80% and is used in food colouring, paper & pulp, textiles, cosmetics, and other applications. Environmentally safe and anti-corrosive architectural paints are in high demand. Because of this, the market is likely to witness substantial growth.

However, factors such as its variable pricing and the resulting waste products during the manufacture of titanium dioxide are expected to hinder the market's expansion.

Best Procurement Practices

The global Titanium Dioxide industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Titanium Dioxide regions, such as engagement models, contract terms, and buyer and supplier negotiation levers.

Category Management Studies

The feedstock determines the manner of production. Other feedstocks include improved slag, in addition to ores. The sulphate and chloride processes produce titanium dioxide pigment in the rutile crystal form, although the Sulfate Process may be altered to generate the anatase form. Anatase is utilised in fibre and paper applications because it is softer. The Sulfate Process is a batch operation, whereas the Chloride Process is continuous. The ore is treated with chlorine and carbon in the chloride process to produce titanium tetrachloride, a volatile liquid that is further refined by distillation. To regenerate chlorine and make titanium dioxide, TiCl4 is treated with oxygen. The Sulfate Process necessitates the use of ilmenite concentrate (45-60% TiO2) or pretreatment feedstocks as a source of titanium. Ilmenite is processed with sulfuric acid to extract iron (II) sulphate pentahydrate in the sulphate process. The synthetic rutile that results is processed according to the final user's criteria, such as pigment grade or otherwise. Another technique for making synthetic rutile from ilmenite is the Becher Process, which involves first oxidising the ilmenite to extract the iron component. TiO2 films are made using a variety of specialised chemistries for speciality applications. The hydrolysis of titanium alkoxides, such as titanium ethoxide, is used in sol-gel routes: This technique is well suited to film preparation. Chemical vapour deposition is a similar method that also uses molecular precursors. The alkoxide is volatilised and subsequently destroyed when it comes into touch with a heated surface in this application.

Rising Application of the Product, Further Driving the Procurement of Titanium Dioxide

Paints and coatings are employed in the automobile industry for interior and exterior sections since they provide protection and aesthetic appeal. They are employed in metallic and plastic car components furthering the market demand. Consumers' high discretionary income boosts their purchasing power and raises their living level. These factors fuel demand for interior design and house remodelling, which fuels demand for decorative paints and coatings, accelerating the growth of the titanium dioxide market in the construction industry. Another significant growth enabler is the global trend of self-cleaning technology in various end-user sectors. Self-cleaning cloth, antimicrobial coatings for hospital infections, self-cleaning concrete, polycarbonate substrate, self-cleaning paints, and other uses are the possibilities for this product. Nano titanium dioxide's demand in many applications is driven by investment in research and development, the penetration of nano titanium dioxides in numerous application sectors, and the superior physiochemical characteristics of nano titanium dioxide are augmenting the industry's expansion.

The regional markets for the industry can be divided into Europe, North America, Asia Pacific, South America, and the Middle East and Africa.

Key Industry Players Mentioned in the Titanium Dioxide Industry Report

  • The Chemours Company
  • Kronos Inc
  • Tronox Holdings plc
  • LB Group
  • Venator Materials PLC

Market Landscape

In 2020, the top five manufacturers accounted for more than half of total titanium dioxide production volume, making the sector a consolidated one. Integrated operations are followed by several firms, including Kronos Worldwide Inc., Travancore, and Tronox Limited, which are involved in raw material extraction and titanium dioxide manufacture. Strategic acquisitions, product launches, and long-term off-take agreements with clients are just a few of the essential methods employed by these businesses.

Key Initiatives by Companies

  • LB Group stated in January 2022 that it would invest 1 billion RMB (USD 157.6 million) in building a new 200ktpa titanium dioxide (TiO2) pigment finishing facility at its Xiangyang location. Two TiO2 pigment finishing plants will be erected, each capable of processing 100ktpa TiO2 pigment intermediate product.
  • Venator Materials PLC ("Venator") announced price hikes for all of its titanium dioxide pigments used in coatings, plastics, inks, and paper applications in July 2021. The price rise is USD 200/tonnes in EMEA, Asia-Pacific, and Latin America, while USD 0.08/lb in North America. The latest prices will be effective from July 1, 2021.

1.    Executive Summary
2.    Global Titanium Dioxide Market Snapshot

    2.1.    Titanium Dioxide Market Outlook
    2.2.    Titanium Dioxide Industry Analysis by Application
        2.2.1.    Paints & Coatings
        2.2.2.    Plastics
        2.2.3.    Papers
    2.3.    Regional Overview
        2.3.1.    North America
        2.3.2.    Europe
        2.3.3.    China
        2.3.4.    Other Asia 
        2.3.5.    Latin America
        2.3.6.    MEA
3.    Impact of Recent Events 
4.    Titanium Dioxide Value Chain Analysis 
5.    Titanium Dioxide Production Process
6.    Trade Analysis 
7.    Major Risk Factors in Sourcing
8.    Titanium Dioxide Cost Structure
9.    Titanium Dioxide Price Analysis 
10.    Key Demand Indicator Analysis
11.    Key Price Indicator Analysis
12.    Titanium Dioxide Market Dynamics

    12.1.    Drivers & Constraints
    12.2.    Industry Events 
    12.3.    Innovations & Trends
    12.4.    SWOT Analysis
    12.5.    Porter’s Five Forces
        12.5.1.    Buyer Power
        12.5.2.    Supplier Power
        12.5.3.    Threat of New entrants
        12.5.4.    Threat of Substitutes
        12.5.5.    Industry Rivalry
13.    Feedstock Market Analysis
    13.1.    Market Overview
    13.2.    Price Analysis 
14.    Industry Best Practices
    14.1.    Sourcing Strategy
    14.2.    Procurement Model
    14.3.    Contract Structure
    14.4.    Negotiation Levers
    14.5.    Pricing Model
    14.6.    Key Factors Influencing the Quotation 
15.    Key Supplier Analysis
    15.1.    The Chemours Company
    15.2.    Kronos Inc
    15.3.    Tronox Holdings plc
    15.4.    LB Group
    15.5.    Venator Materials PLC

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Key Questions Answered in the Report

The global Titanium Dioxide market size was valued at 6.8 MMT in 2021.

As per the applications provided, the paints and coatings segment is anticipated to lead the market between the period 2022 – 2027.

The significant demand for painting and coatings from the construction sector is one of the essential drivers of the Titanium Dioxide market growth.

The Chemours Company LLC, Venator Materials PLC, KRONOS Worldwide, Inc., Tronox Holdings PLC, LB Group Co Ltd, Shandong Do guide Group Co., Ltd, Nanjing Titanium Dioxide Chemical Co., Ltd., and Ningbo Xinfu Titanium Dioxide Co., Ltd are some of the leading companies in the market.

The Asia Pacific region of the Titanium Dioxide industry holds a significant share in the market.

Analyst Review

The global Titanium Dioxide market attained a value of 6.8 MMT in 2021, driven by the rapid industrialisation resulting in high demand for paintings and coatings from the construction industry. Furthermore, the various properties offered by the product make it a preferred choice among consumers. Owing to other product applications in a wide range of industries, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 4.3%. The market is projected to reach 8.4 MMT by 2027.

Procurement Resources’ detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses a combination of cutting-edge analytical tools and their expertise thus, delivering its customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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