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Global Visual Merchandising, Fixtures, and Furnishings (VMFF) Industry Report: Country Overview; Value Chain Analysis; Trade Analysis; Market Dynamics: Drivers & Constraints, Industry Events, Innovations & Trends, SWOT Analysis; Porter’s Five Forces; Industry Best Practices: Sourcing Strategy, Procurement Model, Contract Structure, Negotiation Levers, Pricing Model; Key Supplier Analysis, 2022-2027

Visual Merchandising, Fixtures, and Furnishings (VMFF) Industry Report by Regional Category Spend, Price Analysis, Key Demand, Price Indicators, and Best Buying Practices


The global visual merchandising, fixtures, and furnishings (VMFF) market reached a value of about USD 78.9 billion in 2021. The industry is projected to grow at a CAGR of around 2.20% in the forecast period of 2022-2027 to reach a value of USD 91.4 billion by 2027.

The VMFF industry report comprehensively analyses the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. Owing to the development of the retail sector, global suppliers are enhancing their service segments and augmenting their regional presence to fulfill the buyers’ changing requirements for establishment. The key demand indicator in the industry report is the highest category spender by region — North America.

Industry Definition and Segmentation

Visual merchandising is a custom or system that helps the retail sector of enhancing the appearance of products and services by emphasising their features and advantages. In addition, the objective of such visual merchandising is to appeal, participate, and encourage the buyer to make a purchase. Conventionally, the process is conducted in brick-and-mortar stores by applying a mixture of lighting, colour blends, and pieces of décor to motivate a viewer and create interest. On the other hand, fixtures represent any part of paraphernalia or furniture utilised to exhibit products such as shelves, mannequins, display racks, and cases, stall walls, signage holders, among others. Any flexible article or piece of equipment that is offered as a usual decorative accessory to a specific temporary housing. For instance, ironing boards, irons, hairdryers, televisions, microwaves, ovens or toasters, or coffee makers. The global warehousing services industry report comprises segments based on regions (Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa).

The North American Region is Driving the Growth of the Industry

The North American region followed by Asia and Europe has significantly mature VMFF markets, with primary demand coming from China, India, and the U.S. The major factor behind this is that due to the constant growth in retail, VMFF is attaining importance across markets. The key end-use sector that aids the growth of the VMFF market is Retail, CPG, and FBT.

Owing to the development in the organised retail sector throughout the evolving economies and the growth in technology-based modernisation, it is likely to boost the investment in retail stores, which would help in increasing the expenditure on VMFF. Moreover, the growth in the implementation of technology or expertise by providers enhances the service portfolio and market access will be the primary driver in the matured and developing markets. Additionally, extensive utilisation of VMFF services creates prospective for bundled results that are offered by suppliers in the advanced markets. By using these services, purchasers may save a substantial expense which allows them to receive better yields at the same cost. Hence, customers and supply vendors are progressively displaying their interest in technology-based services and products.

On the other hand, there may be a decline in the customer’s investment in conventional retail stores due to their increased interest in buying the items online, which could negatively impact the VMFF market. Moreover, due to the non-profitability several known brands have shut down hundreds of stores recently and hence this is anticipated to affect the demand for VMFF.

Best Procurement Practices

The global visual merchandising, fixtures, and furnishings (VMFF) industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by VMFF providing and utilising regions across the globe, such as contract terms, and engagement models, and buyer and supplier negotiation levers, among others.

Category Management Studies

The purpose of visual merchandising is to build up or expand the retail design of a store. This process is one of the concluding stages in establishing the store in a way that buyers or customers find it desirable and appealing. Several features are utilised by visual merchandisers in designing displays including colour, lighting, space, product information, sensory inputs (like, smell, touch, and sound), and tools and skills such as digital presentations and collaborative mechanisms. Interior and exterior or in-store and window design demonstrations are the two methodologies of store design. The most popular types of store layouts are grid layouts, racetrack layouts, and free-form layouts. Moreover, mannequins are used to exhibit the products by the apparel retailers both in-store and in the window display.

Latest Approaches to Operate Several Innovative Solutions, Which Involve Buyers is Further Driving the Procurement of Visual Merchandising, Fixtures, and Furnishings (VMFF)

Visual merchandising, fixtures, and furnishing dealers are progressively discovering innovative ways to use a variety of new solutions, to engage buyers or customers. The key novelty implemented by VMFF vendors is arranged lighting, scent marketing, faux panels, beams, and floating shelves. Lighting may be used to emphasise the store design and urge buyers to glide through the store, exposing them to buy more. Likewise, spreading scents all over the store such as vanilla, lavender, thyme, rosemary, grapefruit, and eucalyptus can be beneficial for the supplier since having a distinctive scent in a store can distinguish the brand from others. Furthermore, how the furniture such as shelves and racks, and seating is placed is a significant element in a store design.

The key zones in the industry are Europe, North America, Latin America, the Asia Pacific, and the Middle East, and Africa.

Key Industry Players Mentioned in the Visual Merchandising, Fixtures, and Furnishings (VMFF) Industry Report

  • ARNO GmbH
  • Caps GROUP
  • Ganter Construction & Interiors GmbH
  • idX Corporation
  • IDL Displays, Inc.

Market Landscape

Since there is tremendous and consistent development in the retail sector, providers around the world are enhancing their services. One of the major developments is the augmentation of the suppliers’ geographical presence in the global visual merchandising market to meet the changing requirements of the purchasers for consolidation. Furthermore, the VMFF industry has a robust supply base in advanced countries, which supports the alignment with the buyers’ needs. On the other side, this hampers the new competitors’ ambitions to appeal to major clients.

Key Initiatives by Companies

  • Numerous retail store vendors have turned to experiential merchandising to increase their competency and contend with online stores. In this format, stores can put up a pop-up presentation that amazes and connects their customers and urge them to share pictures or videos of their experience of the product on social platforms. Likewise, immersive experiences like virtual reality, 3D printed mannequins and futurism, technology, and space missions will be positively impacting the appearance of many windows displays to thrill and fascinate the customers.

1.    Executive Summary
2.    Visual Merchandising Fixtures and Furnishings (VMFF) Industry Snapshot

    2.1.    Visual Merchandising Fixtures and Furnishings (VMFF) Market Outlook
    2.2.    Regional Overview
        2.2.1.    North America
        2.2.2.    Europe
        2.2.3.    Asia Pacific 
        2.2.4.    Latin America
        2.2.5.    Middle East & Africa
3.    Impact of Recent Events 
4.    Visual Merchandising Fixtures and Furnishings (VMFF) Value Chain Analysis 
5.    Trade Analysis 
6.    Major Risk Factors in Sourcing
7.    Visual Merchandising Fixtures and Furnishings (VMFF) Cost Structure
8.    Visual Merchandising Fixtures and Furnishings (VMFF) Price Analysis 
9.    Key Demand Indicator Analysis
10.    Key Price Indicator Analysis
11.    Visual Merchandising Fixtures and Furnishings (VMFF) Market Dynamics

    11.1.    Drivers & Constraints
    11.2.    Industry Events 
    11.3.    Innovations & Trends
    11.4.    SWOT Analysis
    11.5.    Porter’s Five Forces
        11.5.1.    Buyer Power
        11.5.2.    Supplier Power
        11.5.3.    Threat of New entrants
        11.5.4.    Threat of Substitutes
        11.5.5.    Industry Rivalry
12.    Feedstock Market Analysis
    12.1.    Market Overview
    12.2.    Price Analysis 
13.    Industry Best Practices
    13.1.    Sourcing Strategy
    13.2.    Procurement Model
    13.3.    Contract Structure
    13.4.    Negotiation Levers
    13.5.    Pricing Model
    13.6.    Key Factors Influencing the Quotation 
14.    Key Supplier Analysis
    14.1.    Arno GmbH
    14.2.    Caps Group
    14.3.    Ganter Interior
    14.4.    The Global Retail Associates Group
    14.5.    Instachange Displays

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Key Questions Answered in the Report

In 2021, the global attained a volume of around USD 78.9 billion in 2021.

In the forecast period of 2022-2027, the market is projected to grow at a CAGR of 2.20%.

The major market driver is the development in the organised retail sector throughout the evolving economies and the growth in technology-based modernisation.

The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Some of the leading players in the industry are ARNO GmbH, Caps GROUP, Ganter Construction & Interiors GmbH, idX Corporation, and IDL Displays, Inc.

Analyst Review

The global visual merchandising, fixtures, and furnishings (VMFF) market reached a value of about USD 78.9 billion in 2021 and is projected to grow at a CAGR of around 2.20% in the forecast period of 2022-2027. The objective of visual merchandising is to appeal, participate, and encourage the buyer to make a purchase. Additionally, fixtures represent any part of paraphernalia or furniture utilised to exhibit products such as shelves, mannequins, display racks, and cases, stall walls, signage holders, among others. Any flexible article or piece of equipment that is offered as a usual decorative accessory to a specific temporary housing. Owing to the development in the organised retail sector throughout the evolving economies and the growth in technology-based modernisation, it is likely to boost the investment in retail stores, which would help in increasing the expenditure on VMFF. Some of the leading players in the industry are ARNO GmbH, Caps GROUP, Ganter Construction & Interiors GmbH, idX Corporation, and IDL Displays, Inc.

Procurement Resources’ detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses a combination of cutting-edge analytical tools and their expertise thus, delivering its customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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