In 2025, the cooling water market experienced a moderate increase in prices, largely driven by the growth of data centres in the U.S. and globally. The rising demand for AI, cloud computing, and big data analytics led to larger and more energy-intensive facilities, increasing the need for reliable water-based cooling systems. Cooling systems accounted for a significant portion of data center energy consumption, which in turn raised the demand for both water and energy-efficient cooling solutions.
Companies started exploring new technologies like underground thermal energy storage (UTES) to reduce peak cooling demand and improve energy efficiency. This focus on sustainable and resilient cooling methods added pressure to the cooling water market, as operators sought stable supplies to meet continuous operational needs. Environmental concerns and water scarcity in many regions also contributed to tighter supply conditions, supporting price increases.