Red Wine Price Trend and Forecast

Red Wine Regional Price Overview

Get the latest insights on price movement and trend analysis of Red Wine in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East & Africa).

Red Wine Price Trend for the First Half of 2025

In the first half of 2025, red wine prices followed a mixed trend influenced by both global market pressures and changing consumer behaviour. At the start of the year, speculation around the potential 200% US tariff on European alcohol created a ripple effect across all wine categories, including red wine. Retailers rushed to stock up on European reds, especially from Bordeaux and Italy, ahead of the possible trade restrictions. This short-term demand spike pushed prices higher in January and February.
 

Red Wine Price Chart

Please Login or Subscribe to Access the Red Wine Price Chart Data
 

At the same time, the oversupply of red wine in many regions weighed down overall pricing power. Despite reduced global production, demand continued to decline—particularly among younger consumers and in major markets like China. This imbalance kept a lid on how much prices could rise, especially for bulk and commercial red wines. Struggles faced by major producers and declining vineyard values in regions like Chile and Australia reflected these ongoing challenges.

By late Q2, price increases slowed as inventory levels stabilized and the feared tariffs had not yet taken full effect. However, uncertainty in international trade and declining consumer interest in red wine remained a concern for sellers.

Analyst Insight

According to Procurement Resource, Red Wine prices are expected to stay relatively stable but under pressure, with premium labels holding value while lower-tier wines face ongoing demand challenges.
 

Red Wine Price Trend for the Year 2024

In 2024, red wine prices moved through a year of contrasts, shaped by shifting demand, supply chain dynamics, and weather-related vineyard impacts. Early in the year, pricing remained steady, supported by solid inventory from the 2023 harvest. However, by midyear, changes began to take shape. Consumer demand for bold reds picked up slightly in both retail and export markets, especially in regions known for fuller-bodied wines.

Adverse weather events, including heatwaves and drought conditions in several wine-producing regions like Napa and parts of Europe, led to smaller grape yields. This put upward pressure on production costs, though not all of it was transferred to consumers. Larger wineries leveraged economies of scale to keep retail prices relatively stable, while smaller producers faced tighter margins and adjusted prices selectively based on vintage quality and brand strength.

E-commerce continued to be a strong channel for red wine sales, but footfall in physical tasting rooms remained below pre-pandemic levels. This mix prompted pricing segmentation—premium red wines held their value or increased slightly, while mid-range and bulk wines saw more aggressive promotions to keep inventory moving.

Analyst Insight

According to Procurement Resource, Red Wine prices may firm up in 2025 as inventories normalize and climate impacts reshape vineyard output, but value-driven pricing is likely to persist in the mid-tier segment.
 

Red Wine Price Trend for the Second Half of 2023

The Red Wine industry struggled immensely this year because climate change and unseasonal weather changes impacted the production yields of grapes, and the levels could not be sustained. According to the International Organisation for Vine and Wine (OIV), global wine production estimatedly fell lowest since 1961.

According to some reports, wine consumption is also on a decline as people’s interest is rising in health and life expectancy. However, around December, the sales numbers rose again, primarily because of the Christmas and New Year holidays. In a single state of Telangana, wine sales surged by around 35% within December. Albeit an underwhelming performance was witnessed throughout the given span.

Analyst insight

According to Procurement Resource, not much improvement is anticipated in the coming times; the wineries are registering losses, and the trend is likely to continue for some time.
 

Red Wine Price Trend for the First Half of 2023

Red Wine exhibited a consistently poor market performance during the first half of the year 2023. With the technological advancements in Oenology, the process of vinification has become easier and shorter. This led to an increased yield by the existing suppliers. With the lucrative revenue incentives associated with the conventional wine industry, more companies and suppliers jumped into the Red Wine market.

Consequently, a supply glut was observed in the Red Wine industry; to the contrary, global wine consumption regressed in the post-pandemic world. This rising disparity in the supply and demand dynamics of Red Wine forces suppliers to discount the prices in order to vacate the inventories. By the end of the second quarter, the European Union had given 172 million USD to get rid of about 80 million gallons of waste wine.

Analyst Insight

According to Procurement Resource, the Red Wine market is anticipated to depreciate further with rapidly falling production costs and rising inventory levels.

Procurement Resource provides latest prices of Red Wine. Each price database is tied to a user-friendly graphing tool dating back to 2014, which provides a range of functionalities: configuration of price series over user defined time period; comparison of product movements across countries; customisation of price currencies and unit; extraction of price data as excel files to be used offline.