
Udeesha Tomar
AVP - Strategy and Solutions
Leading procurement research solutions across chemicals, materials, and food & beverages, with expertise in price forecasting and market analytics.
During the first quarter of 2025, India's SBS paperboard industry faced inflationary pressures due to a weaker Indian Rupee (INR). The depreciation of the INR increased the cost of imported raw materials such as pulp, adding to the challenges of an already constrained supply chain. As a result, major paper manufacturers, including BGPPL, Emami Paper Mills, and Khanna Paper Mill, were compelled to raise prices to offset these rising costs. Pulp prices, in particular, saw their third consecutive increase within a short period. Additionally, the rising costs of wood and woodchips, the primary inputs for SBS production, further contributed to price hikes.
Beyond domestic challenges, the Indian market also contended with an influx of lower-cost paperboard imports, primarily from Indonesia and China. These imports, priced lower than domestically produced SBS paperboard, intensified competition, making it harder for local manufacturers to maintain their market position.
Despite these obstacles, demand for SBS paperboard remained stable, primarily driven by packaging needs in industries such as FMCG and e-commerce. However, the combination of rising production costs and increased competition from imports made the first quarter of 2025 a particularly challenging period for the Indian paperboard market.
Analyst Insight
According to Procurement Resource, the Solid Bleached Sulfate (Paperboard) price curve is expected to continue the upward trend in the near future as well until the costs of feedstock normalize in the upstream market.
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Solid Bleached Sulfate (SBS) paperboard, crafted from virgin wood pulp and bleached to a pristine white, boasts superior properties ideal for high-end packaging and printing applications. Recognized for its exceptional stiffness, strength, and smooth surface, the SBS paperboard ensures structural integrity and offers an impeccable canvas for vibrant graphics and intricate designs.
Its purity and barrier properties make it suitable for packaging food, pharmaceuticals, cosmetics, and luxury goods, while its versatility extends to promotional materials, cards, inserts, and point-of-sale displays. SBS paperboard's premium appearance and printability elevate brand visibility and consumer engagement across various industries.
Food and beverage, Packaging, Healthcare, Consumer Goods
WestRock, Sappi, Newman and Company, JK Paper, Georgia Pacific, Clearwater Paper
CurrencyUS$ (Data can also be provided in local currency)
Supplier Database AvailabilityYes
Customization ScopeThe report can be customized as per the requirements of the customer
Post-Sale Analyst Support360-degree analyst support after report delivery
Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.

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Leading procurement research solutions across chemicals, materials, and food & beverages, with expertise in price forecasting and market analytics.
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This report provides the cost structure of paperboard by pulping, bleaching, and coating processes.
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