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Mustard seed national average settled near 7,238 rupees per quintal on September 24
Uttar Pradesh mustard modal price jumped about 14 percent day on day to 7,777 rupees on September 24
Mustard oil national average reached about 188.50 rupees per kilogram on September 23
West Bengal markets traded at premium while Assam saw lower rates on transport differentials
Farmer holding and pre festive stocking kept a firm bid under both seed and oil

Indian mustard and mustard oil markets moved through the third week of September 2026 with firmer wholesale prices, driven by tighter physical arrivals at leading mandis and continued consumer buying ahead of the festive season. National average mustard seed prices settled near 7,238 rupees per quintal on September 24, with the range across producing states running from close to 5,400 rupees per quintal in the lower priced mandis to as high as 21,000 rupees per quintal for specialty grades in select yards. The average modal price across Uttar Pradesh mandis rose by roughly 14 percent day on day on September 24 to around 7,777 rupees per quintal, one of the sharpest single day moves since the start of the harvest cycle.

Mustard oil moved higher along with seed. The national average price for mustard oil reached about 188.50 rupees per kilogram on September 23, with the wholesale range between 182 and 195 rupees per kilogram across the reported markets. Regional strength was concentrated in West Bengal, where Purulia and Durgapur traded closer to the top of the range. Assam markets stayed at deep discounts, with Fancy Bazaar reporting around 164 rupees per kilogram, reflecting local supply patterns and lower transportation costs from producing regions in the north west.

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The main drivers behind the price movement were tight arrivals in Rajasthan and Madhya Pradesh, continued miller demand for kachi ghani oil in the north Indian consumer belt, and pre festive stocking by wholesalers and retailers ahead of Navratri and Diwali. Traders reported that farmer holding activity has stayed firm through the summer, with growers unwilling to release stocks below the minimum support price benchmark set for the 2026 marketing year. Reduced arrivals from the Rajasthan Kota belt and steady offtake in northern grocery channels kept a firm bid under both seed and oil.

The wider oilseed picture remained mixed. Cheap edible oil imports from Southeast Asia and South America continued to pressure the broader vegetable oil basket, though the price gap between mustard oil and imported refined palm and soybean oil kept mustard oil attractive for premium consumer segments. Farmers in Haryana, Uttar Pradesh, and Rajasthan were preparing seedbeds for the coming rabi mustard crop, with early sowing plans reflecting the improved price outlook.

For procurement teams in edible oil packing, food ingredient, and retail supply chains, the message is to lock in October and November mustard seed and oil coverage before further festive tightening. Millers should confirm crushing volumes at current farm gate values while arrivals remain in seller favor. Retail chains and quick service kitchens should stress test their winter budgets against a scenario where mustard oil wholesale prices consolidate above 185 rupees per kilogram through October, then ease modestly once rabi sowing gathers pace in November.