Rising U.S. demand for Korean cosmetics, fueled by retail expansion and social media, is accelerating. The category's lower price points compared with prestige skincare risk pulling down average spending in the cosmetics market as consumers shift toward more affordable options.
Marico, maker of Parachute Coconut Oil, reported double-digit underlying volume growth in Q1 FY27 despite price increases. The company managed raw material cost volatility through pricing actions, though cooling commodity prices may ease future margin pressure.
Asia
The Asian market for isopropyl myristate experienced mixed pressures during the said quarter. Production costs remained elevated as key feedstock prices showed upward movement, particularly driven by rising international values. However, manufacturers faced significant headwinds from the demand side. The traditional year-end slowdown hit harder than usual, with downstream industries like cosmetics and personal care adopting cautious purchasing sentiment. Buyers resisted higher-priced materials, preferring to operate on minimal inventory. Regional supply conditions varied, with some production facilities undergoing maintenance, creating temporary tightness in certain areas. Despite these supply constraints, the overall market struggled to sustain upward momentum due to weak consumption patterns across segments.
Europe
European prices followed a relatively stable trajectory through the quarter, though underlying tensions persisted. The cost structure remained firm as upstream raw material expenses stayed elevated throughout the period. However, demand from pharmaceutical and cosmetic applications remained subdued. Manufacturers and distributors maintained conservative stock levels, avoiding commitment to large volumes. The supply situation was generally balanced, with no major disruptions reported. Exports from Asia continued steadily, though buyers showed little urgency in procurement activities.
North America
North America witnessed similar dynamics, with prices holding within a narrow range. Feedstock availability was adequate, though costs provided a firm support to the market pricing. Demand from personal care and pharmaceutical sectors remained moderate, with no significant boost from holiday-related consumption. Buyers maintained a needs-based approach, waiting for clear signals before increasing purchase volumes. Domestic production operated steadily without major supply concerns.
Analyst Insight
According to Procurement Resource, the Isopropyl Myristate market appears likely to remain range-bound in the near term. While cost support may prevent sharp declines, weak demand fundamentals suggest limited potential until downstream consumption improves.
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Asia
In Asia, Isopropyl Myristate prices showed slight upward movement during the third quarter of 2025. The rise was supported by cost increases in key feedstocks such as isopropanol and myristic acid, both of which saw mild supply tightness at times. The market also felt indirect pressure from fluctuations in the propylene market.
Limited spot supply in China during late June and maintenance activities at several production plants briefly pushed feedstock costs higher. However, downstream demand from the personal care, cosmetic, and pharmaceutical industries remained moderate, as buyers purchased only when needed. Higher shipping costs within Asia further added to production expenses. Overall, the Asian market stayed slightly firm but not bullish, supported mainly by feedstock dynamics.
Europe
In Europe, Isopropyl Myristate prices remained mostly stable during Q3’25, though there were minor fluctuations due to energy and logistics costs. The region had steady access to feedstocks, but high operational expenses limited any downward movement in prices. Demand from cosmetics, skincare, and pharmaceutical manufacturers stayed consistent, supported by post-summer restocking.
While imports from Asia offered some supply flexibility, costlier transportation and currency fluctuations prevented any sharp price declines. Producers maintained balanced inventories, and trading remained moderate. The stable environment in both demand and raw material supply helped keep European IPM prices within a narrow range.
North America
In North America, IPM prices showed steady to slightly firm trends through the quarter. Feedstock isopropanol prices remained influenced by global propylene fluctuations and refinery maintenance schedules, while myristic acid supplies were stable.
End-user industries such as personal care, pharma, and industrial formulations maintained regular demand, though not strong enough to drive large price changes. The market mood was cautious, with buyers preferring smaller lot purchases amid steady production and adequate inventories. No major disruptions occurred on the supply side, keeping the region’s pricing largely balanced.
Isopropyl Myristate or Propyl Myristate Iso is a clear colourless chemical compound. It appears as an oily liquid. It can be dissolved in organic solvents while it is insoluble in water. It is one of the crucial additives for high-grade cosmetics. It is often utilised as an emulsifier and as a moistening agent in cosmetics.
C17H34O2
Cosmetics, Binding agents, Emollients, Perfuming agents, Skin conditioning, Intermediates, Solvents
Isopropyl myristate (IPM) , Tetradecanoic acid, 1-methylethyl ester, Myristic acid isopropyl ester, Estergel
Evonik Industries AG, Ernesto Ventós, S.A., Hallstar Corporate, Kao Corporation, Moellhausen S.p.A, Organo Chem (India)
CurrencyUS$ (Data can also be provided in local currency)
Supplier Database AvailabilityYes
Customization ScopeThe report can be customized as per the requirements of the customer
Post-Sale Analyst Support360-degree analyst support after report delivery
Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.
Isopropyl Myristate is prepared at industrial level through the esterification of myristic acid and isopropanol, which is alkali refined to neutralise the catalyst, and finally the obtained product is distilled to produce Isopropyl Myristate.
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The report involves the industrial production of acrolein by oxidation of propene.
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