| Product | Region | Incoterm Basis | Price | Last Updated Month |
|---|---|---|---|---|
| Strawberries | Belgium | EXW | USD 5,873.50/MT | August 2026 |
| Strawberries | Spain | EXW | USD 6,106.77/MT | August 2026 |
| Strawberries | Italy | EXW | USD 3,789.67/MT | August 2026 |
| Strawberries | Belgium | EXW | USD 4,910.17/MT | July 2026 |
| Strawberries | Spain | EXW | USD 5,275.57/MT | July 2026 |
| Strawberries | Italy | EXW | USD 2,700.25/MT | July 2026 |
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In Italy, the average price of Strawberries jumped from ~USD 2,700.25/MT (EXW) in July to ~USD 3,789.67/MT in August, a sharp increase of ~40.3%. Belgium rose about 19.6%, from ~USD 4,910.17/MT (EXW) to ~USD 5,873.50/MT, while Spain climbed about 15.8%, from ~USD 5,275.57/MT (EXW) to ~USD 6,106.77/MT. Falling supply was the main driver. Spain’s season ended in early July, cutting wholesale volumes, while persistent rain limited German supply and heat reduced French output, lifting prices for Belgian and French fruit. Germany’s open-field harvest fell to 71,300 tonnes, the lowest since 1995, according to Destatis, after a hot May caused late varieties to ripen together and ended the main harvest early. Scarce berries kept farm-shop prices steady, even though supermarket prices had softened earlier. In the UK, wholesale prices were volatile and ended the quarter higher as the domestic season wound down. In Asia, Japanese wholesale values climbed as off-season volumes stayed below last year.
Analyst Insight
According to Procurement Resource, over the next few months, strawberry prices are likely to remain elevated as seasonal supply shrinks further, though new-season arrivals from southern regions may gradually ease the shortage.
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In Belgium, the average Strawberries price was USD 3251/MT (EXW) in June. Spain recorded an average price of USD 2898/MT (EXW) during June. In Italy, Strawberries averaged USD 2005/MT (EXW) in June. During Q2 2026, European strawberry markets followed a soft-to-firm pattern as seasonal production first expanded and then declined toward the end of the quarter. Initially, prices remained under pressure as overlapping harvests across Spain, France, Belgium and Italy increased market availability. Italian producing areas also experienced supply-led weakness as fresh arrivals increased. Conditions changed during May when Spain approached the later stages of its main season and farm-gate values strengthened as available volumes declined. Germany moved in the opposite direction temporarily, with stronger domestic harvesting increasing wholesale supply and forcing sellers to discount imported fruit. By June, heat and declining production in France reduced marketable volumes and supported better-quality fruit, although overall consumer demand remained moderate as other summer fruits gained attention.
Strawberries are widely appreciated for their properties like aroma, bright colour, juicy texture, as well as its particular sweetness. It is consumed in huge quantities in products like jam, juice, pies, ice cream, milkshakes, and chocolates. Artificial strawberry flavourings and aromas are also extensively utilised in products like candy, soap, lip gloss, perfume, etc.
Snacks and Bars, Milk Substitutes and Ice Creams, Bakery and Confectionery, Nut and Seed Butters, RTE Cereals, Others
Fresgarrido, Mirak Group, Korra Agri, Naturipe Farms, LLC., Berry Gardens Ltd
CurrencyUS$ (Data can also be provided in local currency)
Supplier Database AvailabilityYes
Customization ScopeThe report can be customized as per the requirements of the customer
Post-Sale Analyst Support360-degree analyst support after report delivery
Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.
Several factors are to be kept in mind while cultivating Strawberries such as soil, temperature, pests etc. Strawberry grows best in a temperate climate. Being a short-day plant, it requires exposure to about 10 days of less than 8 hours of sunshine for the initiation of flowering.
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