In New Zealand, white wine prices faced downward pressure in Q4’25. Exports to major markets, particularly the US, were affected by new tariffs, which reduced demand and created uncertainty for growers. Domestic sales were also weak, as many households cut spending due to the cost of living, leaving excess wine unsold. Despite these challenges, some opportunities emerged in Europe, where a free trade agreement allowed tariff-free exports.
In Australia, white wine prices dropped as the market faced oversupply, particularly for Chardonnay and Sauvignon Blanc. Production costs remained high, but the abundance of grapes pushed selling prices lower. Growers struggled to find buyers, and some regions reported prices at multi-year lows. Seasonal demand and exports provided only minor relief, leaving the market generally soft.
In China, white wine prices stayed mixed. Premium domestic wines maintained their value in niche and mid-range segments, but lower-end products faced stiff competition from imported wines and cheaper local labels. Weak consumer spending and high production costs kept price growth limited, particularly for wines targeting mass-market buyers.
Analyst Insight
According to Procurement Resource, White Wine prices are expected to remain under pressure, with oversupply and cautious consumer spending likely to continue influencing markets in the near term.
Related Report
Get real-time price assessments, periodic trends, forecasts and price driver insights across key global markets.
Unlock Price Insights NowOur Clients
Turn price intelligence into action with the Procurement Resource Database. Log in or subscribe to unlock live price trends, historical charts, supplier databases, cost curves, and analyst-backed insights across chemicals, agriculture, energy, packaging, and more. Use these tools to benchmark your contracts, plan budgets with confidence, and stay ahead of market moves on every product you buy.
0
+Products
0
+Regions
0
+Subscriptions
In Q3’25, white wine prices showed mixed movements influenced by global trade shifts, changing consumer preferences, and challenging weather conditions in key production regions.
One of the most noticeable trends was the growing demand for New Zealand white wines in China, especially Marlborough Sauvignon Blanc. Imports from New Zealand surged significantly, both in volume and value, as younger and more female Chinese consumers embraced lighter, fresher wine styles. These wines even started appearing at business banquets, which were traditionally dominated by red wines. This rising popularity helped keep prices of New Zealand white wines firm or slightly rising in Asian markets, especially as import volumes kept climbing month over month.
In contrast, European white wines, particularly from France, faced downward pressure due to weaker demand and trade complications. French wine producers in regions like Bergerac experienced an early and smaller harvest caused by heatwaves and drought, leading to concerns over supply shortages. Although grape quality was strong, the limited output may have pushed producers to hold firm on pricing or even increase it slightly. However, the ongoing slowdown in the fine wine market, with falling prices across premium segments, may have offset any sharp price hikes.
In the U.S. and other international markets, white wine prices were impacted by new tariffs. European wines became more expensive to import, which led to retailers adjusting their prices upward. Lower-end white wines, especially from Portugal and parts of France, faced declining demand due to affordability concerns.
White Wine is a wine which is fermented without any kind of skin contact. The colour of this wine can be straw-yellow, yellow-green, or even yellow-gold. It is prepared by the alcoholic fermentation of the non-coloured pulp of grapes, that may have a skin of any colour. White Wine has existed for at least 2500 years. Among different types of white wine, dry white wine remains the most common type.
Exotic Dishes, Refreshing Drinks
Bacardi Limited, Diageo, Campari-Milano S.p.A., Caviro Group, The Wine Group
CurrencyUS$ (Data can also be provided in local currency)
Supplier Database AvailabilityYes
Customization ScopeThe report can be customized as per the requirements of the customer
Post-Sale Analyst Support360-degree analyst support after report delivery
Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.
Different wine types undergo different fermentation routes for their production. To produce sweet white wines, Mutage or fortification is carried out, that is, the fermentation process is interrupted before all the grape sugars are converted into alcohol.
Manager - Market Research
Delivering market research and procurement intelligence at Procurement Resource with a focus on economic forecasting, commodity analysis, and client advisory to help sourcing teams make data-backed purchasing decisions.
Our Price Analysis Methodology
Experience how Procurement Resource transforms raw material price data into clear, decision ready intelligence. Optimise your performance with reliable, expert market data and analysis. Schedule your demo today to experience a live walk-through where our experts will showcase interactive price charts, forecasted prices, and insights driving the prices for your key commodities, tailored to your workflows. Contact us now!
Our Team will be happy to assist you
We are just a text away
Still Need Help?
Furfuryl alcohol is made using hydrogen and furfural through hydrogenation. Furfural and hydrogen are thus transmitted to a hydrogenation reactor, which produces furfuryl alcohol.
Unlock full access to Procurement Resource's price databases, interactive charts, and short-term forecasts for thousands of commodities. Elevate your sourcing decisions by comparing prices across regions, downloading historical data, and layering in analyst-backed insights, all with our flexible plans that scale as your portfolio grows.
Still have any Questions
Contact Us
Price Trend Dashboard - What's Included
Price trends across a diverse portfolio of categories and products, spanning board to niche chemicals
Coverage extendable to grade-specific chemicals based on procurement requirements
Regular price tracking supported by robust historical datasets
News, policy updates, and key market drivers impacting price movements
Short-term and long-term price outlooks and forecasts
Supply-demand dynamics and capacity-driven market analysis
Track prices, market movements, supply-demand dynamics, and industry developments across hundreds of commodities through a centralized intelligence platform built for informed procurement decisions.
Understand market fluctuations using analyst-backed forecasts, historical pricing patterns, and evolving industry trends to strengthen sourcing strategies and budget planning.
Leverage cost models, pricing benchmarks, and procurement insights to evaluate purchasing opportunities, improve negotiations, and enhance operational efficiency.
Access region-specific price trends, trade activities, capacity changes, and supply chain developments influencing commodity markets worldwide.
