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Nokian Tyres' New Romanian Factory For Passenger Car Tire Production Will Increase Demand For SBR And PBR In Central Europe

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May 15, 2023

Nokian Tyres' Newly Launched Romanian Passenger Car Tire Factory

Nokian Tyres held a record-breaking ceremony announcing the launch of their latest zero CO2 emission plant in Oradea, Romania. The investment will account for an assessed EUR 650 million (USD 709.5m). After it becomes operational, the plant is anticipated to produce six million tires annually, with room for an increase in manufacture.

The plant will primarily manufacture larger rim-size passenger and SUV tires which will be available for purchase mainly in Central Europe. Apart from a production facility, the factory will also work as a distribution and storage unit. The site will cover an estimated of around 100,000m2.

According to Nokian, the plant's first tires will be produced in 2024, prior to the start of commercial tire production in 2025.

The production facility is strategically located near several European transportation routes and will employ around 500 personnel during the initial production stage. The company is currently waiting for the EU's final decision about its EUR 100 m (USD 109.2m) funding application which was previously approved by the Romanian government.

According to the article by Procurement Resource, Nokian Tyres has launched its latest zero CO2 emission plant in Oradea, Romania, which is a great investment for the company's future growth and development. Furthermore, as the tire plant is the first to be completely CO2 emission-free, meaning its energy used is derived from sustainable sources and steam used for operations does not use any fossil fuels, it aligns with the company's plan to build a sustainable and competitive tire manufacturing plant. Also, the company's strategic location will allow for a stable business environment and logistical advantage in the Central European region.

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Udeesha Tomar

AVP - Strategy and Solutions

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