News and Articles

• Azelis signed a distribution agreement with Milliken to supply polyurethane colourants in India
• Azelis will distribute Milliken’s Reactint PU colourant solutions for the CASE market
• The partnership expands Milliken’s presence in India’s growing polyurethane applications sector
• Reactint colourants support durability consistent colour performance and easier processing
• The collaboration builds on an existing relationship between Azelis and Milliken in the EMEA region

Azelis has entered into a new distribution agreement with Milliken & Company to supply polyurethane colourant solutions to the coatings, adhesives, sealants, and elastomers market in India. The agreement took effect immediately and allows Azelis to distribute Milliken’s Reactint polyurethane colourant products across the country. The partnership aims to strengthen access to specialised colour solutions for industrial customers operating in the CASE segment.

Through the agreement, Azelis customers in India will gain access to Milliken’s Reactint PU liquid colourant range. These products are designed to provide consistent colour performance while maintaining durability and ease of handling during processing. Polyurethane colourants are widely used across coatings and elastomer applications where colour stability and product reliability are important for both functional and decorative uses.

The collaboration also supports Milliken’s plans to expand its presence in the Indian polyurethane market. India has emerged as a growing market for CASE applications, driven by demand from sectors such as construction, automotive components, infrastructure, and industrial manufacturing. By working with Azelis, Milliken gains access to a distribution network with strong local coverage along with technical support and application expertise.

Azelis brings a broad portfolio of speciality products and established relationships with customers in the Indian chemical industry. The company’s technical capabilities and market reach were key factors in its selection as the distribution partner for Milliken’s polyurethane colourant solutions. The agreement allows Azelis to further strengthen its product offering in the CASE segment while providing customers with a wider range of formulation solutions.

The partnership also builds on an existing commercial relationship between the two companies in the Europe, Middle East, and Africa region. Expanding the collaboration into India reflects a strategic effort by both companies to deepen their engagement in fast growing chemical markets and support customer demand with specialised product offerings.

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Milliken’s Reactint colourant range is designed to support sustainability goals within polyurethane processing. The liquid colourants help enable polyurethane foam recycling by allowing greater recovery of materials without causing discoloration in reclaimed polyols. This feature supports efforts by manufacturers to improve recycling efficiency and reduce waste during production.

Beyond recycling benefits, the colourant solutions are used to improve both durability and visual performance in a variety of applications. These include industrial coatings, decorative paints, and other polyurethane based materials used in construction and manufacturing environments.

The agreement highlights how chemical distribution partnerships are playing a larger role in connecting global manufacturers with regional markets. By combining Milliken’s polyurethane technology with Azelis’s distribution capabilities and technical support network, the companies aim to strengthen supply and product access for customers in India’s expanding CASE industry.